Strategies to Reignite Employee Advocacy Shares

Olivia Messina takes on a solo episode to discuss tactics for reigniting employee advocacy shares.

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Episode Summary

Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. (2022 Employee Advocacy Benchmark Report)

Employee advocacy programs bring a wealth of benefits–expanded reach, enhanced trust, and credibility, thought leadership, the list goes on!

When it comes to employee participation, those who lead advocacy initiatives understand that engagement ebbs and flows. So what can be done if advocate shares slow down?

In this episode of Behind the Post, host Olivia Messina sits down for a solo episode to discuss strategies you can implement if advocacy shares start to dip.

She talks through how to get advocate feedback, how to encourage positive sharing behaviors, why it’s so important to have a constant line of communication, how to gamify, and key insights on the best times to launch campaigns and initiatives.

Meet Olivia

Olivia Messina is Oktopost’s Social Media and Community Manager. Passionate about humanizing B2B brands, building communities, and developing her personal brand, she manages all social accounts and heads the Oktopost employee advocacy program.

She also hosts Oktopost’s B2B social media podcast, Behind the Post. Olivia and her guests break down what goes on behind the perfect posts you see on your feed, and what it takes to spark creativity and generate a highly-engaged audience.

A specialist in video content creation, when she’s not creating content and managing socials, Olivia can be found developing her personal brand, reading, or getting a quick workout in.

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