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Mobile apps are a waste of time for associations.

SocialFish

I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. I believe that associations need to get mobile right, and fast. Here are five reasons why.

Mobile 256
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Online & mobile disaster relief efforts for Japan

SocialFish

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. Twitter’s Hope140 blog provides information on Twitter-related resources. I do now!).

Mobile 177
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Will India See a Rise in Digital PR?

Waxing UnLyrical

For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. Here are a couple of interesting statistics from the Internet and Mobile Association of India (IAMAI): The size of the digital advertising market in the current fiscal year is estimated at Rs.2,260

comScore 199
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Social Media Tools, Apps, Resources and Plugins

Harp Interactive

Twitter Tools: tagwalk. Provides a snapshot of your Twitter account including your latest tweets, who you talk to, your links, mentioned by, interests, stats and more. Taweet (beta) is a social calendar and event promotion application for Twitter. Taweet adds a whole new dimension to your Twitter experience: the future.

Resources 243
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7 Strategies for Integrating SMS Marketing in Social Media Campaigns

Oktopost

While social media marketing has its own popularity and has yielded results for companies, SMS marketing is equally effective, given it has a four times higher open rate than emails. Imagine the impact it can have if you combine SMS marketing with social media campaigns. Increase SMS opt-ins with social offers. Quick Jump.

SMS 114
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A Brief History of the Evolution of Social Technology

Social Media Marketing

Use of emails and phones has become a mobile endeavor that is no longer tied to the home- or office landline and stationary computer. Entrepreneurs may have initially seen social media - most notably MySpace, Twitter and Facebook - as a playground for the younger generations. What Awaits Us in the Near Future?

Wireless 162
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Getting Ready for LeWeb, Need Your Ideas

Almost Savvy

4 Responses to “Getting Ready for LeWeb, Need Your Ideas&# Napoleon says: November 11, 2009 at 8:24 pm The Real Time Web and the Mobile Web: First of all, congratulations on being chosen for Le Web. Clearly, the future of the web is mobile. Most sites are not optimized for browsing on a mobile device.

Mobile 113