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9 YouTube trends for your content strategy in 2022

Sprout Social

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. This list will help.

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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. YouTube As A Social Media Network. YouTube Stories.

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What are YouTube Shorts and how to use them

Sprout Social

One of the latest features by YouTube is YouTube Shorts. In fact, you’ve probably already been creating this type of short-form video content on other platforms. What are YouTube Shorts? YouTube is filling the gap of vertical short-form videos on its platform as well. How to make YouTube Shorts.

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The complete guide to YouTube Live in 2021

Sprout Social

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live?

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Examples include: Synthesia : This platform lets you turn text into studio-quality video content in minutes using AI voiceovers and avatars. Shift Toward Vertical Video Over the past five years, mobile devices have accounted for more than half of global internet traffic , peaking at almost three-fifths of traffic in mid-2022.

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The Complete Guide to LinkedIn Events

Oktopost

Stating that now is a tough time to be planning events would be a wild understatement. In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. How can LinkedIn Events help you connect with them?

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Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

It is also critically important to distribute the video on platforms where your target demographic is already spending time. Enter YouTube. The popular video sharing platform is the 2nd most visited website in the world. YouTube also reaches more Americans aged 18 to 34 than any TV network. Top 10 Best Brands on YouTube.

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