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Pass Dynamic Purchase Value With Meta Events

Jon Loomer

If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the value of the purchase is variable? The issue comes into play when we have to pass events manually by adding our own event code. Confirm that, but it’s likely the case. What did you do?

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8 Marketing Ideas to Promote Your Event Online

Social Media Strategies Summit

How do you turn your online events into must-attend occasions? You can leverage online event marketing ideas that lead to more signups, event attendance, and engagement. Furthermore, your virtual event promotion ideas can directly influence success. 8 Online Event Marketing Ideas That Always Deliver.

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Use ChatGPT to Generate Facebook Pixel Purchase Event Code

Jon Loomer

Ever since ChatGPT made it into the mainstream, marketers have been scrambling to find creative ways to use it. Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. When creating a purchase event, you’ll need at least the following information: Product Name. Value (purchase price).

Eventful 204
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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity SMM

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 225
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What Does the Future Hold for Speakers, Event Planners, and Marketers?

agora pulse

What does this pandemic mean for event planners, marketers, and planners? Recently, we’ve gotten a lot of questions from event planners, professional speakers, and marketers about what this pandemic means for their livelihood. We discussed this topic on a recent episode of Social Pulse Weekly.

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How Much Does a Virtual Event Cost to Produce? A Pricing Breakdown

WebInKnow

With the explosion of virtual events in the past few months, many people have asked me about how much it costs to produce a virtual event. I’m more than willing to answer, but just know that it’s a super broad question!

Cost 78
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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. It’s the price you pay when someone clicks on your ad. What is a Tok?