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The Higher Ed Social Media Tips and Tricks You Can’t Google

Social Media Strategies Summit

Read on to learn: Why you should create graphic templates for your team What it means to design for mobile How to more efficiently prepare your content calendar Why there is no actual “best time to post” Why you should be doing more than just answering your DMs Why engagement rate is a superior metric 1.

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6 Principles That Drive B2C Content Marketing Success

Social Media Strategies Summit

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

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60+ Creative Marketing Ideas for Small Business

Writtent Blog

To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. 60+ Creative Marketing Ideas For Small Businesses.Then, if you’re really feeling stumped for ideas, consider these 1.

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The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

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Google+ Is Going Mobile

Small Business Mavericks

Google announced last week that several improvements were rolled out to the Google+ platform. Many of the improvements have to do with Android, Events, and mobile phones. Here are a few of the improvements that Google+ announced: On-the-go profile editing. An easier way to author content on mobile platforms.

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The Impact of Mobile Web Usage [Infographic]

Mindjumpers

Smartphones let us share real time events and connect with each other anywhere, anytime. As we have written in a previous post about social media mobile usage , more than half of all Facebook users are mobile. These numbers put together means that nearly 360M Facebook users check the app on their mobile device on a daily basis.

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10 ways the Sprout Social mobile app lets you manage social from anywhere

Sprout Social

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. You can also add new assets to the library on the mobile app.

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