Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Like most other things in the digital marketing space, garnering the support of influencers in your niche takes time , and sustained effort.

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Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe.

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Marketing B2B Meme Organization 100

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

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Tools Adwords Marketing Class 247

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. in-person elements, such as travel to an event location. in-person elements, such as travel to an event location. Here are some guidelines. Create content?

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Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

MARCH 23, 2016

Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. It was last year in October that I decided to start a chat to build a community of PR pros, marketers, and entrepreneurs in India to discuss topics of mutual interests.

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Meeting Marketing Startup Communities 100

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. (in West Bengal!) via Flickr, CC 2.0. Here they are: 1. The Harlem Shake depended on community.

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Content UGC Community building Hotels 253

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Event panel. Popularity.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

MAY 1, 2020

“All this free time on your hands” As we move into Week 523 of The Shutdown To End All Shutdowns, I have noticed an increase in the number of marketing emails that offer suggestions on what to do with “all this free time on your hands.” Who is letting marketing like this get through?

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Consultant Communities Community building Groups 205

Waxing UnLyrical

JUNE 24, 2016

You know what’s awesome about a digital event? Doing it live from a REAL event! Digital events by their nature are really frenetic online, yet can feel absolutely sloth-like offline. And really… I was invited to host a digital event from one of the best conferences of our industry… in London.

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Eventful Analysis Banking Curation 105

Waxing UnLyrical

MAY 23, 2019

This is true both for long-term planning and for one-off events. For example, on an event day, be sure that they know where they have to be when, that they have all of the tools they need for the day, that they know their individual assignment, know where to find you at all times, know where to go to rest, etc. And it’s easy today.

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Ensembli Training Eventful Communities 149

Waxing UnLyrical

AUGUST 20, 2014

Here’s some of what we talked about: On the biggest changes Heidi’s seen in PR thus far: A2:#1: End of news as an event: News is now real-time, customized to us. Events Measurement MeasurePR Shonali Burke #measurepr digital content heidi sullivan social metrics' How do PR people get their content out? hint: social) #measurepr.

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Vocus Metrics Eventful Consultant 198

Waxing UnLyrical

JUNE 27, 2019

It truly was a voyage of a lifetime not just for the Delegates, but for all the speakers, and the Dress for Success crew who planned, organized and ran this hugely successful “experiential” event. There were Delegates committed to “Live Your Legacy” – the theme of the summit. The answer to all these questions is an overwhelming “Aye Aye!”.

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Project Influencer Communities Groups 236

Waxing UnLyrical

MAY 12, 2014

Extend the Life of Your Event with Post-Event Planning. Why: In this WUL goodie, Lisa Denten of Cision (disclosure: client) offers some great post-event planning steps to help increase your return on events while sustaining relationships. Combine Your Blog Posts And Email Marketing Strategy For Better Results.

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Community building Consultant Communities Eventful 198

Waxing UnLyrical

FEBRUARY 23, 2011

Tomorrow, a little over one year since HAPPO was launched, there will be several events taking place throughout the country to help job seekers with all sorts of things: résumé reviews, advice, as well as connecting them with potential employers. You can RSVP for the event on Facebook , and contact Nikki Stephan for more information.

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Eventful Hashtag Meeting Hosting 254

Waxing UnLyrical

FEBRUARY 5, 2014

That set of events put in motion the process that would create the original Fresh and Fluffy, an all natural dry dog shampoo. Having persuaded Rod, Pete moved on to the larger market. Pete and Rod created packaging for the product and took an internet marketing approach. Another had an ingredients list that was hard to read.

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Startup Class Eventful Retail 237

Waxing UnLyrical

SEPTEMBER 16, 2013

7 Tips to Creating an All-Star Event. Why: In this guest post for WUL, Susan Rubin of current SBCI client Cision offers stellar tips on holding an event that will build relationships and nurture leads. 5 Metrics Every B2B Marketer Should Track. Eric Wittlake shares which data are essential for long-term marketing success.

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Consultant Flickr Metrics Skills 186

Waxing UnLyrical

MARCH 25, 2013

They do something I always say is more important than marketing. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day? Every business has such relationships. Great product.

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Travel Price Consultant B2B 254

Waxing UnLyrical

OCTOBER 21, 2016

So when I’m pulling together my outfits for the road, I’m also cognizant that, thanks to social media, many more people might see me in them than those at a specific event… and I don’t want to look as if I’m wearing the same thing every night for a week. TONS of opps to meet up here AND a special, private event, if you can make it: Sat.,

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Eventful Conference Consultant Hosting 100

Waxing UnLyrical

DECEMBER 22, 2014

Don’t skim the post too quickly, though – there’s an important event announcement in there as well! 3 Essential Tips for Digital Marketers. In this post for Top Rank Marketing , Brooke Furry explores how digital marketers can prevent burn out by improving personal health, professional habits, and creative pursuits.

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WordPress Consultant Flickr Eventful 184

Waxing UnLyrical

MAY 20, 2011

The daily PR & Marketing calendar of event hashtags. I asked Val to tell me a little more about it, and she said: “As a former Washingtonian and WWPR member, I try my best to follow Debbie Friez closely when she tweets from a Washington Women in PR event. ‘Cos you know, that is what Iizallabout!

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Resources eBook CSR Social Media 251

Waxing UnLyrical

SEPTEMBER 9, 2015

To date, how does it remain the only event of its kind that brings together diverse communications professionals from across the sub-continent for a slick, power packed couple of days of learning and fun? The only similar event, that was born in 2009, was losing its sheen. The event gets sold out a month before the actual dates.

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Conference Eventful Aggregator Consultant 100

Waxing UnLyrical

FEBRUARY 29, 2016

Campaigns and events take a lot of planning and effort. Extend the Life of Your Event with Post-Event Planning . How Data Can Extend the Life of Your Event. 4 Event Planning Tips to Extend the Life and Hype of Your Event. 4 Event Planning Tips to Extend the Life and Hype of Your Event.

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Campaign Adwords Consultant Eventful 100

Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. The result: PR is poorly integrated with the rest of marketing. shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social.

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Press Release B2B Curation Consultant 182

Waxing UnLyrical

NOVEMBER 21, 2016

Our guests include Denise Chan , the Senior Content & Community Manager at Bitly; Jordan Feise who does digital, events & influencer marketing for Traackr; Corina Manea , Chief Community Officer at SpinSucks & Arment Dietrich and Founder of NutsPR; and Erica Moss , Community Manager at Trello.

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Engagement Banking Eventful Communities 100

Waxing UnLyrical

MAY 29, 2013

Jen Zingsheim is Vice President of Products and Services for eOutreach , driving product development plans to better meet the needs of public relations and marketing professionals. Events Guest Posts Measurement MeasurePR #measurepr conversation analysis Influencer Network Analysis Klout Experts traackr'

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Klout Analysis Influencer Conversation 225

Waxing UnLyrical

OCTOBER 28, 2016

Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. It was a fast-paced and fun event that was full of useful information. justsayno #measurepr.

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Content Comparison Banking Consultant 100

Waxing UnLyrical

MAY 24, 2018

Knowing that head coach Doug Pederson loves ice cream (especially Häagen-Dazs), the company inserted itself into the biggest event in my hometown’s sports history. Mary Wascavage is a Philadelphia-based public relations and marketing professional. Do the Right Thing. Image: Via Pixabay, Creative Commons CC0.

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Creative Commons Conference Sports LinkedIn 242

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. manual social media searching, local news, niche publications, community events, etc.,

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Influencer Engagement Fashion Retail 211

Waxing UnLyrical

MAY 28, 2014

She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. Events Guest Posts Measurement MeasurePR Resources #measurepr AMEC Summit PRIME Research Richard Bagnell' See you then!

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Conference Analysis Research Upcoming 211

Waxing UnLyrical

APRIL 18, 2013

You’ve already heard about what a wonderful event it was, from so very many people. at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ Marketing 101: Surviving Social Slam.

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Conference Eventful Hotels Meeting 203

Waxing UnLyrical

AUGUST 20, 2014

Here’s some of what we talked about: On the biggest changes she’s seen in PR thus far: A2:#1: End of news as an event: News is now real-time, customized to us. Events Measurement MeasurePR Shonali Burke #measurepr digital content heidi sullivan social metrics' As always, we had an awesome time while gaining some great insights.

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Metrics Consultant Eventful Reputation 114

Waxing UnLyrical

APRIL 29, 2015

Each September, Boys to Men (BTM) hosts its annual crowd-funding event, 100 Wave Challenge , during which it takes inner city kids out surfing. More than 30,000 emails are sent to spread the word, and staff members appear on television to tell people about their event, share their mission and ask for support.

Communities 100

Communities Eventful Case Study Groups 100

Waxing UnLyrical

MAY 10, 2017

The next #MeasurePR Twitter chat will be held TOMORROW, Thursday, May 11, 2017 from 12-1pm ET, so make sure to mark your calendars (you can still RSVP to the Facebook event ). May #measurePR Announcement. We hope you’ll join us! Jen Zingsheim is a writer and strategic consultant based in New Hampshire.

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Skills Research Analysis Eventful 221

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. The conflict is the problem your organization tackles or the market need it addresses. Guest Post by Rob Biesenbach. It’s an old story: PR people are often terrible when it comes to our own PR.

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

MARCH 1, 2012

But like everything else, that has to be taken in context; this was the first time such an initiative had been rolled out in the DC area, and the other state/regional giving events have been in existence for a few years. Everything grows with time; for a first-time initiative, I find this impressive. Time and training are critical.

Eventful 154

Eventful Training Survey Communities 154

Waxing UnLyrical

MARCH 28, 2014

And if they get home in time to eat dinner together – if there isn’t a happy hour or networking event to attend, that is – they offer silent thanks for their microwave, the most frequently used appliance in their state-of-the-art kitchen. That, as Sherlock Holmes might say, is the question all marketers must answer.

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Consultant Conference Social Media Meeting 181

Waxing UnLyrical

AUGUST 31, 2015

And this is why marketers have a lot to learn from Rock and Roll,” writes Jordi Ballera in this still relevant post. Although this media event was last year, these lessons still ring true today. The same thing that makes someone get a Queen or AC/DC tattoo: the feeling of belonging. Mia Moo Fund: A Media Relations Dynasty.

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Meeting Case Study Consultant Eventful 100