Sprout Social
AUGUST 26, 2021
While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now.
Sprout Social
APRIL 25, 2024
YouTube marketing strategy template A lot goes into video marketing on YouTube. This resource is complete with eleven different templates you can use for event promotions, employee spotlights and more. Download the template 6. There’s talent sourcing, production needs, branding considerations—the list goes on.
Hootsuite
JUNE 28, 2023
Understanding your audience’s generational differences goes a long way toward finding out where they spend time, both online and offline, and how to reach them on their favorite dark social channels, such as in-person events or private groups. People join private Facebook Groups or forums to meet and talk with other like-minded people.
Sprout Social
FEBRUARY 13, 2019
Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution.
Pam Moore
APRIL 6, 2019
Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. 2019 Content Marketing Calendar Quick Start Toolkit.
Convince & Convert
JANUARY 9, 2012
Twitter is a living focus group. For a major event like a college BCS bowl game, it’s not inconceivable that Frito-Lay could have been in contact with ESPN in real-time, and told them which spot to run a second time. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video.
Buzzlogix
JUNE 27, 2017
By contributing to conversations and requesting feedback on your ideas, you can build a focus group that can supply you with a steady stream of new ideas and help grow your company. After receiving input from your social media focus group, you can release to them prototypes of your product ideas to see if you are on the right track.
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