Koka Sexton

AUGUST 11, 2023

A few tactics to think about are: • Developing a content strategy: A content strategy is a plan for creating, publishing, and managing content to reach your target audience. It should include a plan for creating content, a timeline for publishing, and a plan for measuring success.

Strategy 52

Strategy Content Loyalty Marketing 52

Sherrilynne Starkie

MARCH 14, 2018

Then campaigns are easy to test, and to prove the return on investment (ROI). Then campaigns are easy to test, and to prove the return on investment (ROI). Search engines love sites that have several pieces of content on the same topic; it will boost a website up the ranking for a desirable keyword. Trick 2: Repurpose content.

Consultant 268

Consultant Social Media Content Marketing 268

The Social Media Incubator

DECEMBER 3, 2013

If you’ve done any reading on search engines or heard much news about them, then you’ve likely heard something about the Panda update, Penguin update, or most recently, the Hummingbird update. All of these updates are search engine algorithm updates. You might be wondering what that means, exactly.

Engineering 125

Engineering SEO Guidelines ROI 125

Proactive Report

OCTOBER 8, 2012

And almost three-quarters (73%) agree that ‘brands are becoming publishers.’ The survey polled 1300 1,300 marketers working for brands, agencies, and publishers. The ability to show ROI with metrics that are tied to the business goals. Lack of ROI / no business case (35%). requires purchase).

Publishing 79

Publishing Content Marketing B2B 79

Pam Moore

AUGUST 16, 2017

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks.

Content 163

Content Curation ROI Marketing 163

Harp Interactive

SEPTEMBER 13, 2010

Social Media Marketing and Search Engine Optimization work best when synergized. Synergy is the essential ingredient in achieving high ROI and maximizing the impact of your online media plan. Make sure your profile is public and available to search engines. Before publishing add custom meta tags that include title and keywords.

SEO 313

SEO Social Media URL Engineering 313

yMarketingMatters

JANUARY 10, 2014

92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. Advertising on social media is still much cheaper that any other form of advertising, and you get a higher and much more tangible ROI. Remember to check how emails display on mobile.

Social Media 277

Social Media Tips Marketing Mobile 277

Pam Moore

JULY 13, 2020

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. It's also how you achieve a positive ROI on every piece of content you produce. Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content!

eBook 141

eBook Content Findability Template 141

Sprout Social

APRIL 20, 2020

Now, you can streamline your video publishing strategy and deepen connections with your audience on Youtube directly from Sprout. Did you know that YouTube is the world’s second largest search engine? Prior to publishing, you can preview your post on both desktop and mobile using the Network Preview in Compose.

Video 93

Video YouTube Publishing ROI 93

Oktopost

MAY 2, 2021

YouTube is the most popular video site on the web and a premier search engine. As a search engine, YouTube is considered to be top of the funnel. Oktopost’s new YouTube integration will allow users to publish, monitor, and measure their YouTube channels directly from Oktopost’s social media publishing platform.

B2B 132

B2B SEO YouTube Tools 132

Keyhole.co

APRIL 30, 2024

As the world’s biggest video-sharing hub and second-largest search engine , YouTube is a global go-to for countless users – whether they’re looking for entertainment, education, or just a bit of fun. Compare against competitors: Use the leaderboard feature to benchmark your growth and performance against other online video publishers.

YouTube 52

YouTube Tools Analytics Trends 52

Webbiquity SMM

MAY 25, 2021

Affiliate sales support independent publishing. And then reverse engineer that. Then reverse engineer what will be meaningful to your audience. We can quantify the ROI. Everyone kind of shied away from email marketing for a while, and now it’s coming back as newsletters are growing. I think the same is true for SMS.

B2B 306

B2B Influencer Platform SMS 306

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI. This indicates the social network, search engine, newsletter name, or other specific source driving the traffic. Includes experts tips for proving ROI.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Sprout Social

JUNE 28, 2023

Marketing automation tools also assist with lead scoring, generation and nurturing, as well as measuring the ROI of campaigns. Enhanced ROI on staff costs: Employees spend more time on critical business tasks rather than repetitive work. Calculated ROI and click-through-rates for your ad campaigns.

Team 109

Team Hubspot Marketing SMS 109

Pam Moore

AUGUST 2, 2020

A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? A little research and planning can go a long way to help ensure you maximize every minute and dollar you spend on the content you create, publish and promote. How do you create a content marketing plan that converts to real customers?

eBook 78

eBook Questions Strategy Template 78

Buzz Marketing for Technology

JUNE 1, 2015

This webinar was sponsored by Tracx and featured Nolan Carleton ( @ ParsleyCarleton ) Lead Consultant Program Execution at AT&T, DeShelia Spann ( @ DeSheliaSpann ) Digital Marketing Strategist at Eaton and Danielle Gerson ( @ tracx ) solutions engineer at Tracx. To get a copy of the slides or to listen to the replay, please click here.

Collaboration 100

Collaboration Storify Upcoming ROI 100

Keyhole.co

SEPTEMBER 12, 2023

Content Scheduling and Publishing Tools Planning and publishing bulk content at the right time is a task of precision. Here, an AI-powered scheduling and publishing tool can be a game changer. It will eliminate your stress by automating the whole process and ensuring timely content publishing.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

MAY 11, 2021

Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness). Figure out which posts can be published across networks and which posts are standalone per platform. The reality, though?

Social Media 132

Social Media Engagement Strategy Hashtag 132

ProBlogger

JANUARY 30, 2013

Here we take a look at some tips for content measurement and examine if tracking ROI is actually possible. I have no idea where I am and I don’t have any directions to get to the search engine, but I know I want to be there. Monitor how many more visitors visit your website after the content is published. What should I do first?

ROI 40

ROI Content Buy Cost 40

Pam Moore

JULY 13, 2020

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. It's also how you achieve a positive ROI on every piece of content you produce. Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content!

eBook 78

eBook Content Findability Template 78

Sprout Social

APRIL 25, 2024

Success on the world’s second largest search engine starts with a commitment to organization. While incorporating video into your social strategy is certainly worth the investment, you should think about how to extend the life of your videos to maximize ROI. Work that once took hours can be done in minutes.

Template 94

Template Templates Social Media RFP 94

Buffer Social

SEPTEMBER 11, 2023

What’s the true ROI? The ROI is insane. Under the Privacy settings, make sure your profile can be seen by everyone, including search engines — this matters quite a lot for personal brand SEO. Regularly share and publish relevant content that demonstrates your expertise and perspective.

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

JANUARY 12, 2021

It’s a good thing, too, because companies investing in customer experience with a $1 billion annual revenue can expect a $700 million ROI over three years. . These individuals will offer the best potential results from publishing their reviews of your products. For SaaS businesses, the expected return is closer to $1 billion.

B2B 101

B2B Marketing Metrics Survey 101

Buzz Marketing for Technology

DECEMBER 29, 2010

– In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”. Is The White Paper Dead for B2B Marketing? Billion Dollars just barely over ten years later.

B2B 209

B2B Engineering ROI Social Media 209

Oktopost

JANUARY 11, 2024

It offers an array of capabilities, such as keyword research, keyword tracking, SEO optimization, and backlink analysis, to enhance website health and improve search engine rankings. Its features include automated social publishing, social listening, and an employee advocacy tool to revamp your social selling strategies.

Tools 62

Tools B2B Hubspot Analytics 62

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many clients will even agree to provide information about their implementation and results (ROI, cost savings, time savings, etc.) One method is to periodically publish news releases with high-level details of recent customer wins.

B2B 189

B2B Case Study Telecommunications Study 189

Hootsuite

JULY 7, 2022

You’ll also invest in search engine optimization (SEO) for your website. Your nanoinfluencing career won’t last long if you aren’t able to show brands why working with you will give them a positive return on investment (ROI). You’ll want to save some of your marketing budget to run paid advertising on social media. Engaged followers.

HootSuite 103

HootSuite How To Influencer Price 103

Twist Image

MARCH 5, 2011

Marketing and Publishing. The best content is created by Publishers. Study publishing. Create a publishing culture within your organization. Know the direction of your business and build your strategy around it (hint: that's where the real ROI of Social Media, publishing and Digital Marketing lies).

Types 111

Types Findability Company Content 111

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Publish whitepapers and reports on subjects that would interest your customers. High-quality content that solves problems for readers is more likely to be shared, linked to, and ranked highly by search engines. Write blog posts related to your industry.

B2B 217

B2B Brands LinkedIn Influencer 217

Buzz Marketing for Technology

DECEMBER 22, 2010

In the process I found that this was the BEST place to get an ROI in Social Media. I even wrote another Dummies book (well booklet) about it that Wiley custom published for us called Social Media and the Contact Center for Dummies which you can get a FREE digital copy of at the link above or email me.

B2B 177

B2B Hubspot Class Forums 177

Hootsuite

JUNE 11, 2020

Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later. This makes sense when we remember that YouTube is as much a search engine as a social platform.). The more you know about your audience, the better you can target them, and the higher your ROI. Target your audience.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. Need more evidence that measuring social media ROI is hard? Convince & Convert ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Waxing UnLyrical

AUGUST 24, 2015

Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

Metrics 100

Metrics Social Media B2B Consultant 100

Hootsuite

NOVEMBER 28, 2022

Social media is now a top channel for online brand research , second only to search engines. User-generated content (UGC) is original, brand-specific content created by customers and published on social media or other channels. What kind of ROI are you aiming for? What can brand advocates do for you? Start with your goals.

Social Media 122

Social Media UGC How To HootSuite 122

Convince & Convert

NOVEMBER 16, 2016

This means that social media marketing and search engine optimization work in tandem; what works well for one works for the other. This is done by strategically publishing optimized content on your social media pages based on a content calendar. Remember: That influence snowballs with each new high-quality piece of content you publish.

SEO 60

SEO Social Media Engineering Hashtag 60

Kikolani

MARCH 1, 2013

Beginner’s Guide to Google AdSense for Publishers – While you won’t find many mind-blowing, “Increase Your AdSense CPC in Minutes!” 20+ Signals That Make Your Business Easier To Find In Local Search Engines – These are signals that tend to be directly related to the phrases input into a search interface. Business / Career.

Mashup 141

Mashup Resources Google Adsense 141

Sprout Social

MAY 24, 2022

Owned media is essentially free to publish. Search engine results. Tracking paid efforts typically comes down to measuring ROI. The best #BrandMarketing we’ve seen on social media in the last 5 years: [link] pic.twitter.com/jCQ4hTorTR. — Sprout Social (@SproutSocial) May 12, 2022. Earned media examples. Media coverage.

Sentiment 97

Sentiment Metrics Hashtag Review 97