Adam Sherk

MAY 14, 2013

For example, creating a large extended footer with links to every site in your network, with anchor text that is clearly for SEO, is not the way to go. It looks cheesy, users will tune it out and the engines may discount or disregard those links anyway. Smart syndication. Shine or MSN Living. Widgets and badges.

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

APRIL 3, 2013

However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. For example The Huffington Post is allowing brands to sponsor a section on the site which (in some cases) includes only regular HuffPo editorial content, as opposed to brand-created content.

Guidelines 260

Guidelines SEO NoFollow Module 260

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Jason Yormark

APRIL 20, 2016

Technology such as virtual reality is a good example of an emerging tech that is sure to become more of a driving force in consumer engagement. If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds.

Syndication 100

Syndication Hotels Yahoo Journal 100

Writtent Blog

MARCH 7, 2014

Optimize it for search engines! Make sure the post is optimized for search engines before you hit the publish button. Here are a few examples on our blog – 21 Content Marketing Tools to Use in 2014 , and The Top 25 Must-Read Internet Marketing Blogs. Syndicate your RSS. To find influencers on LinkedIn: Pulse.

Syndication 95

Syndication Content Marketing Alltop 95

Kikolani

OCTOBER 25, 2016

It no longer generates any new attention, aside from a few remote stragglers who happen to find it in search engines. For example, you might brand yourself as a sales expert with a focus on maximizing productivity. Syndication opportunities. Personal brands also give you more power in offsite publishing and syndication.

Brands 60

Brands Syndication Content Analysis 60

Kikolani

OCTOBER 25, 2016

It no longer generates any new attention, aside from a few remote stragglers who happen to find it in search engines. For example, you might brand yourself as a sales expert with a focus on maximizing productivity. Syndication opportunities. Personal brands also give you more power in offsite publishing and syndication.

Brands 60

Brands Syndication Content Analysis 60

Jason Yormark

APRIL 20, 2016

Technology such as virtual reality is a good example of an emerging tech that is sure to become more of a driving force in consumer engagement. If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds.

Syndication 100

Syndication Hotels Marketing Yahoo 100

Social Media Strategery

APRIL 3, 2014

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. For example -. What’s the right syndication partner to increase your audience size?

Syndication 103

Syndication Marketing Advertising SEO 103

Adam Sherk

AUGUST 20, 2009

Previously the only way to get the more comprehensive version into Google News was to republish the article on a new URL, which was not the best experience for either on-site or search engine users. I went looking for an updated story in Google News today and was able to find an example.

News 101

News Google Syndication Press Release 101

Kikolani

AUGUST 6, 2012

Many of you know me as the Search Engine Optimization guy. Really Simple Syndication. Your ping list is used to ping search engines and RSS aggregators, and many other places. This is also a prime example of how to get your pages, and links indexed a lot faster. Really Simple Syndication. List Swaps.

Syndication 122

Syndication Aggregator CPM CPC 122

Adam Sherk

OCTOBER 1, 2009

Many search trends come and go quickly, so sites that cover a topic after its peak will likely miss out on the larger search engine visibility opportunity. The major engines all produce some form of hot topic/trend list, and several third-party and social media sites do as well. Does this work? So how do you monitor these trends?

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

AUGUST 24, 2010

Checking another example, the news listing in my results for “egg recall CNN” was for NECN.com not CNN.com, although it should be noted that “CNN” appears twice in that article. So a handful of examples from one individual does not make for a comprehensive sampling. What Horrible Things Did Time Magazine Do in 1964?

News 113

News List Google Embedding 113

Writtent Blog

MAY 20, 2014

Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). The rest of it is either curated (24.0%) or syndicated (12.6%). Rand Fishkin of Moz talked about it in his interview with Search Engine Watch as well. Automation.

Trends 95

Trends Content Marketing Curation 95

Kikolani

MARCH 18, 2010

Last week, I wrote a guest post here on duplicate content , detailing some of the ways Google determines the original source of content, and which versions have been scraped or syndicated. Furthermore, there is even potential benefit to being outranked in the SERPS by syndicated content versions. Link Building. Conclusion.

Syndication 100

Syndication Content SEO Sites 100

Adam Sherk

APRIL 30, 2009

On newspaper and magazine sites, the main culprit is typically the practice of appending tracking codes to the end of URLs, for example: www.yoursite.com/article ?xid=rss Related posts: The Most Common Causes of Duplicate Content on News Media Sites Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? xid=rss (or ?xid=topstories

Issues 100

Issues Publishing URL Syndication 100

Firebelly

AUGUST 3, 2010

Given the topic, I'm left to wonder if any response would have doused the fire? As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments. Having trouble reading this image? View an alternate.

Facebook 216

Facebook Paid Search SMS Syndication 216

ProBlogger

MAY 19, 2022

Modern blog software allows you to format the layout to resemble magazines, corporate web sites or for syndicating videos. That’s just one simple example to re-purpose content. Don’t underestimate any one of them, as they can be far more powerful than the costly methods: Optimize your content for search engines.

Marketing 35

Marketing Blogger Forums Syndication 35

Convince & Convert

FEBRUARY 19, 2016

Snippets also show up in search engine results when a piece of content is listed (although Google occasionally rebels by replacing them with its own inexplicably bizarre findings). Leaving those meta fields blank leaves you vulnerable to whatever the social media platform or search engine chooses to select for the snippet.

Social Media 60

Social Media How To WordPress SEO 60

Adam Sherk

JUNE 5, 2009

Vanessa Fox did an extensive write-up for Search Engine Land which covers the changes in detail. Previously, sponsored links in JavaScript such as those in the example above could not be read by crawlers and thus were in compliance with Google’s guidelines. Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

MARCH 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Real-time Search Optimization for News Sites by Adam Sherk on March 16, 2010 The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

FEBRUARY 19, 2010

The Huffington Post is a good high-profile example: Looking at recent posts they appear to have dialed tagging back a bit, but the average post still gets quite a few tags. Unfortunately The Huffington Post’s success with search engine visibility has created a “HuffPo effect” in which other news organizations try to copy their blog formula.

Sites 112

Sites News Press Release SEO 112

Adam Sherk

AUGUST 31, 2009

For news sites, the publication date and a photo can be added to Yahoo search results for articles and opinion pieces, as shown in this example: To take advantage of the enhanced news results, publishers can either use RDFa markup to embed the news data in their content, or use a NewsML feed to send the data privately to Yahoo.

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

FEBRUARY 25, 2010

In other cases no headline or descriptive text is provided, as in this example from Time : On this Silicon Alley Insider article, clicking the Twitter link in the share toolbar brings up nothing but the full length URL, which is interesting because a shortened bit.ly Thanks for sharing. What Horrible Things Did Time Magazine Do in 1964?

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

JUNE 9, 2010

I have seen plenty of blog posts and conference presentations on how to utilize Static FBML but I rarely see news sites highlighted among the examples of good usage. There are a handful of examples however that are worth pointing out. The short answer? Not so many. and found that the majority are making little or no use of Static FBML.

News 181

News Sites Yahoo Facebook 181

Convince & Convert

JULY 7, 2014

Captora has a very powerful engine that analyzes the entirety of your digital marketing efforts and the efforts of your competitors, in real-time (and all the time). You’ll see an example of those disclosure “badges” at the bottom of this post. The firm still has its cmp.ly

Startup 168

Startup Crowdsourcing Badge B2B 168

Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” But I don’t think I’d ever simply type “breaking news” into a search engine. News , or direct navigate to a major news site.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” But I don’t think I’d ever simply type “breaking news” into a search engine. News , or direct navigate to a major news site.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

MAY 22, 2009

I scanned through some of the Top Stories on Google News today – the majority of articles I checked did have the exact headline in the title tag, but in some cases it had been customized, as in this NYTimes.com example: In cases where the headline and title tag didn’t match it was the headline that was used by Google News.

News 100

News Google Syndication Press Release 100

ProBlogger

MAY 19, 2022

Modern blog software allows you to format the layout to resemble magazines, corporate web sites or for syndicating videos. That’s just one simple example to re-purpose content. Don’t underestimate any one of them, as they can be far more powerful than the costly methods: Optimize your content for search engines.

How To 26

How To Marketing Blogger Forums 26

Firebelly

NOVEMBER 11, 2009

Here’s an example:  Send your own ElfYourself eCards Elf YOURself, and Tweet them to me (now that you can!) And Elf Yourself has made uploading photos easier this year,adding an option to upload photos directly from your Facebook account. Doesn’tget any easier than that! This prevents automated programs from posting comments.

Paid Search 124

Paid Search SMS Syndication Social Bookmarking 124

Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. But it’s also really important to direct Facebook users who may come looking for it to the right place.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. But it’s also really important to direct Facebook users who may come looking for it to the right place.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

FEBRUARY 9, 2010

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. While different from my archive idea, this is a great example of location-based opportunities for news sites. Check out The New York Times page on Foursquare to see it in action.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

MAY 26, 2009

by Adam Sherk on May 26, 2009 The discussion about HubSpot’s post on the syndication of social media press releases vs. traditional press releases called my attention again to PitchEngine , a platform for creating and sharing social media releases (SMRs). What Horrible Things Did Time Magazine Do in 1964?

Press Release 102

Press Release Social Media Syndication Hosting 102

Firebelly

JUNE 24, 2010

  Ning, for example, announced last monththat it will be phasing out its free users, and Grou.ps Of course, there are a few drawbacks to consider beforeyou launch a social network around your brand. For one, an increasing number ofthese “free social network” websites have stopped being, well, free. Having trouble reading this image?

Social Networking 121

Social Networking MySpace Paid Search SMS 121

Firebelly

MAY 20, 2010

" Below is an example of a profile photo directing people to a desired tab that we created for a client during a sweepstakes they were running:   I realize it's a bit hard to read at this size, but the top half of the graphic is dedicated to their promotion and under the pinata, it says "Click the Sweepstakes tab to enter.

Facebook 123

Facebook Paid Search SMS Syndication 123