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The complete guide to B2B SEO

Sprout Social

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 122
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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216
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Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

In addition they must continue to keep communities engaged and ensure they are servicing their customers when, where and how they want to communicate. Importance of integrated marketing including digital, social media, SEO, SMO, branding, email marketing. How to Get Your Social Media Budget Approved (white paper).

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. ( Michael Brenner ). Image Credit: Robert Rose.

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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What content is truly engaging your audience? How to know where your traffic is coming from and what content they are engaging with. The power of real-time analytics for monitoring live events and how your audience is engaging with your content. 10 Ways to Stomp Random Acts of Marketing (white paper).

Analytics 167
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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Just as you wouldn’t dream of neglecting SEO, playing guessing games with your site content is no longer acceptable. Your case studies, white papers, e-books, articles and events are a category. Any area that helps inform a decision and convert a visitor (i.e., form fill out, contact us action) should be optimized accordingly.

B2B 252
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Seven Expert Social PR Guides and Tips

Webbiquity SMM

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. So how exactly does PR support SEO efforts?

Tips 202