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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Operating on social media without brand safety tools is like browsing the internet without malware protection. Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. What are brand safety tools?

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How to create a complaint management system to protect your brand reputation

Sprout Social

They can also severely impact your reputation. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. Brand protection How you handle complaints directly affects your brand’s reputation. Getting complaints about your business never feels great.

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8 of the Best Online Reputation Monitoring Tools

Hootsuite

Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy. Go on, listen in!

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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

Is a 2% engagement rate high or low? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand.

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. To help you in this journey, here’s our detailed guide to building a strong online reputation and maintaining it with strategic efforts.

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Maximize Your LinkedIn Impact: Expert Tips for Increased Engagement

Koka Sexton

LinkedIn is a social networking site specifically designed for professionals, and it offers a variety of tools and features that can help you build your professional brand and connect with others in your industry. One key aspect of building a strong professional brand on LinkedIn is engagement.

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New Study Shows that Misinformation Sees Significantly More Engagement than Real News on Facebook

Social Media Today

A new research report has shown that misinformation sees up to 4x more engagement than content from more reputable sources on The Social Network.