Sherrilynne Starkie

JANUARY 27, 2020

What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization. And, set realistic milestones for your organization.

Social Media 486

Social Media Marketing Proposal Consultant 486

Jon Loomer

NOVEMBER 22, 2019

Strangely, it’s a different story when it comes to organic distribution — whether it be of a purely organic post of an otherwise paid ad. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Facebook Ads and Organic Distribution. Organic Posts and Conversions.

Organization 212

Organization Conversation Facebook Metrics 212

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 257

Research Report Social Media CPM 257

Socialmedia.biz

JANUARY 14, 2020

With videos driving 135% more organic traffic than static or text-based images, it comes as no surprise that an estimated 2.27 Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM).

Mobile 90

Mobile Engagement Organization Video 90

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. But it isn’t just about engagement; influencers can drive real action. ERA Coalition Uses Influencers in Equal Rights Campaign Influencer marketing isn’t just for consumer brands. But that was only phase #1 of the campaign.

Influencer 184

Influencer Campaign Marketing B2B 184

Jon Loomer

JUNE 1, 2022

Did you know that you can do this with organic content ? What’s great is a similar process is available for organic posts that you publish to your page. With all of that said, I want to walk through the two ways that I can create A/B split tests of organic content… Meta Business Suite. Creator Studio.

Organization 214

Organization Facebook Content Metrics 214

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. It’s a common misconception that social media management platforms are just for marketers. Follower Growth: Indicates the brand’s ability to attract and retain followers over time.

ROI 62

ROI B2B Organization Platform 62

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? And like any other type of social media engagement , competition on YouTube is fierce. Below we explain how YouTube engagement is calculated, plus we provide 10 ways to increase your YouTube engagement rate. What is YouTube engagement? What is YouTube engagement?

YouTube 100

YouTube Engagement Metrics Analytics 100

Ignite Social Media

JULY 18, 2022

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality . How to Improve Engagement Quality . Not necessarily.

Engagement 183

Engagement UGC How To Metrics 183

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 138

Campaign Engagement Marketing Hashtag 138

Social Media Strategies Summit

DECEMBER 22, 2022

It’s been a game-changer for the sector, transforming previously faceless organizations into teams of real people doing valuable work. Lots of agencies are doing an amazing job at showcasing what they do (and how they do it), helping them build large, highly engaged audiences. It will likely lead to engagement.

Social Media 169

Social Media Engagement Transportation Hashtag 169

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

Advertising 148

Advertising Engagement Class Conversation 148

Oktopost

JULY 6, 2022

Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Want to hear more from renowned B2B marketing leaders? Meet Adam Clarke, a seasoned marketing leader currently serving as the Head of Marketing at Zest. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Organization 125

Organization B2B Apple Meeting 125

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Matt Bailey is a 15-year internet marketing veteran, author and entrepreneur.

Engagement 131

Engagement Training Apple Conference 131

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. Hey, engagement is engagement! Great for video-centric marketing.

Social Media 124

Social Media CPA CPM CPC 124

The Realtime Report

OCTOBER 27, 2023

Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate of 6.89% Marketers are willing to dig deep into their pockets to promote on Instagram. Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling.

Influencer 91

Influencer Engagement Instagram Survey 91

Keyhole.co

MARCH 8, 2022

That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. What is TikTok marketing? Here’s why this marketing channel is becoming a powerful option for marketers.

Engagement 119

Engagement Hashtag Influencer Trends 119

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Blurred Lines between Influencers and Brands. Goodwill Approach.

Influencer 211

Influencer Engagement Fashion Retail 211

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? They often have a highly engaged fan base.

comScore 299

comScore Marketing Case Study Review 299

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 240

Marketing Education Forums LinkedIn 240

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Let’s get started. Let’s get started.

Project 126

Project Social Media Template Templates 126

Oktopost

NOVEMBER 8, 2021

This exciting reporting capability is powered by our latest data source that pulls all of your LinkedIn ad performance data into Social BI where you can report on it alongside your organic and advocacy engagement, in the same dashboard. Analyze how organic social stacks up against paid. Easy: Need to compare CTRs?

Organization 150

Organization Report LinkedIn Knowledge Base 150

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through.

Brands 148

Brands Marketing Real Estate Collaboration 148

Ignite Social Media

JULY 29, 2021

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. However, how do you generate engagement without always “asking” for engagement? Instagram Stories provide many great engagement tools that are simple, yet effective.

Class 180

Class Engagement Social Media Travel 180

Oktopost

DECEMBER 19, 2023

X originally released their own Threads capability to combat their limitation of 240 characters per Post, which made it challenging to relay long-form messages, narratives, and stories for B2B marketers. X (Twitter) Threads benefits Our customers often emphasize the importance of broadening their audience and engagement on X.

Engagement 69

Engagement Case Study Overview B2B 69

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Our culture used to have a clear line between “business only” and the “good feeling” of nonprofit organizations. Laurence D.

Organization 132

Organization Communities CSR Class 132

Oktopost

JANUARY 31, 2024

Every organization embarking on an advocacy program should recognize the importance of metrics. However, these metrics may differ based on your organization’s unique business goals. Meanwhile, engagement metrics, such as likes, shares, and comments, provide insights into the audience’s level of interaction and interest.

ROI 62

ROI Engagement Metrics How To 62

Ignite Social Media

OCTOBER 23, 2023

Organic TikTok Has Limits for Driving Traffic When it comes to organic TikTok content, the opportunities to drive traffic back to your website are limited. So, while organic TikTok content can build brand awareness, don’t expect it to be a significant traffic driver. But marketers still need to adopt the right approach.

Conversation 110

Conversation Marketing API Analytics 110

agora pulse

MAY 8, 2019

This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. What was even more alarming for business owners and marketers was the announcement that Facebook made at the start of 2018. In effect, your organic reach on Facebook got severely restricted. Refine Your Posts.

Organization 128

Organization How To Hubspot Feed 128

Sprout Social

AUGUST 31, 2022

Here are 17 social media management tips to help you stay productive and organized: 1. For example, if you wanted to increase your brand engagement, likes, comments, shares and mentions could be potential KPIs. Create a productivity regimen to help organize your daily, weekly and monthly workload.

Social Media Management 103

Social Media Management Organization Products Social Media 103

Jon Loomer

NOVEMBER 12, 2019

Advertisers make the mistake of minimizing — if not forgetting entirely — the impact of the organic distribution of their ads. Imagine what can happen if a campaign gets an engagement push and a high number of targeted people share or tag friends. The Power of Organic Distribution of Ads. Lead Ads Distribution.

Organization 159

Organization Facebook Report Advertising 159

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. It’s because social media is the third-largest engagement channel just after email and website.

Engagement 118

Engagement B2B Data Social Media 118

Jon Loomer

OCTOBER 7, 2020

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. You can create organic videos or use video in ads, it doesn’t matter. Let’s discuss… How Video Engagement Custom Audiences Work.

Engagement 207

Engagement Video Facebook How To 207

Hootsuite

JUNE 14, 2022

When used well, they can also boost your reach and engagement. For busy content creators and marketers, the hashtag of the day is an easy way to gain exposure. We’ll take you through how and when to use each of them to maximize your engagement. People like to engage with other people, not typically with brands.

Hashtag 145

Hashtag Engagement Instagram HootSuite 145

Ignite Social Media

AUGUST 31, 2021

Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Cause Marketing Continues to be a Top Social Media Trend. Pinterest did mention that shopping and search engagement remain steady and that users are discovering and buying through the app. .

Trends 184

Trends Organization Social Media Travel 184