Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

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Engagement Tips Loyalty Metrics 105

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

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Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? The case for embracing AI in social media workflows Social teams are already catching onto the benefits of these tools. Using AI enables your team to get ahead of these challenges.

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Social Media Network Marketing

MARCH 11, 2024

Here's your arsenal of essential Dos to skyrocket your engagement and turn you into a social media slayer. HighQualityContent) Engagement - It's a Two-Way Street: Social media isn't a monologue, it's a dialogue! PersonalBrand #BrandStorytelling) Hashtag Hero - Master the Search Game: Hashtags are your key to unlocking new audiences.

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Sprout Social

JUNE 1, 2022

If you’ve ever had to explain the merit of impressions and engagement, you likely understand the frustration. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Three ideas to spark cross-team collaboration.

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Hootsuite

JULY 19, 2023

Realtor hashtags are a little like that. The right hashtags put your posts in front of the right people, categorizing them in the places people are looking. The better your hashtags, the more visible you’ll become. After that, you’ll see breakdowns of platform-specific advice for using hashtags to the best of your ability.

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Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. However, this analytical approach is not merely about data aggregation.

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Keyhole.co

SEPTEMBER 13, 2023

Can’t get engagement on Instagram even with impeccable content? Maybe you’re not using trending hashtags — or at least the relevant ones. Hashtags are great for getting your brand noticed on Instagram. However, appropriate hashtags can leverage the algorithm to improve engagement on your images and carousels.

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Keyhole.co

SEPTEMBER 13, 2023

That’s where the right TikTok hashtags can help you. They can: Enhance your visibility Make your content go viral Generate trending content ideas Help you identify competitors and potential collaborators However, not all trending hashtags are relevant to your brand or add value to your marketing.

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Buffer Social

JANUARY 23, 2024

Introducing a clever tags system — a bit like a marriage between hashtags and subreddits — and a host of handy new Threads features has been a catalyst for growth in recent months, with more to come.   Threads tags are hashtags — with a twist. Buffer users are big fans of the platform, too.    3.

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Buffer Social

JULY 6, 2023

The algorithm recently underwent some key changes, and the team (through Dan Roth, editor-in-chief, and Alice Xiong, a product management director) sat down with Entrepreneur to explain them. The reverse is true for audiences: what they engage with is what they’ll see.

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Waxing UnLyrical

JULY 18, 2019

With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions. Her content had more than 39,000 views and more than two million engagements. Influencers and brand. Goodwill Approach.

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Hootsuite

AUGUST 22, 2022

Did you know the technical term for a hashtag is an octothorpe ? Adding relevant hashtags to your LinkedIn posts helps people find you and drives those connections. But which hashtags do you use? How else can you use hashtags, besides in content, to find fellow professional peeps? What are LinkedIn hashtags?

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Sprout Social

NOVEMBER 28, 2022

Instagram stories are a powerful feature to use to engage with your audience. And more opportunities to post means more opportunities to creatively engage with your audience. In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process.

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agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. This is perfect for events!

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Pam Moore

APRIL 30, 2019

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverages hashtags and even lets their users search for content using hashtags.

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Social Media Strategies Summit

FEBRUARY 1, 2024

What is their engagement rate? On that final bullet: unless you fancy adding up all their likes and comments yourself, you’ll need a tool to calculate the engagement rate. There are a couple of reasonable free tools available (like HypeAuditor’s free Instagram engagement calculator and Phlanx’s engagement calculator ).

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Sprout Social

MAY 9, 2022

So if you’re hitting a bit of a dead spot in your brainstorming, we’ve put together 15 TikTok ideas that will boost engagement and get your audience tapping that heart button. Get creative, and don’t bother with voiceovers.Let the video do all the talking so you can add a catchy sound byte to engage your audience even more.

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Engagement Video Trends Education 120

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. However, that isn’t meant to be a statement on the effectiveness of hashtags in general. Hashtag usage can be extremely rewarding, but only when it’s done in a smart way.

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agora pulse

JUNE 5, 2020

You’ve tracked the Instagram engagement rates but need to put them in terms that your clients understand. Read on to find out what you need to know about Instagram engagement rates. If you manage brands on Instagram, it’s essential to monitor engagement metrics. Why Instagram Engagement Rates Matter.

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Webbiquity SMM

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Remind People How Useful It Is.

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Sprout Social

AUGUST 26, 2020

It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. Creative copywriting. Design sensibility. Flexibility.

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agora pulse

MARCH 7, 2019

How do you use hashtags in your marketing right now? Many social media managers and marketers often just find the most popular hashtags and use them—but don’t know whether that’s a good idea. To answer those questions, we need to look at the finer points of using hashtags and how to measure their impact.

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Sprout Social

AUGUST 11, 2020

Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. Seasons put on hold.

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Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. What is a social media employee engagement strategy? 6 quick tips for creating an employee engagement social media strategy.

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Sprout Social

MAY 11, 2021

The benefits of social media optimization are three-fold: Increase the visibility and reach of your content, resulting in greater engagement (clicks, traffic and so on). Assuming that this is someones’ first encounter with your business, consistency counts for the sake of keeping customers engaged and not potentially confusing them.

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Sprout Social

MAY 19, 2021

As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. This can boost your engagement rate , which increases your overall brand visibility and helps your business get in front of new eyes. The median social engagement rate is less than 1%.

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Sprout Social

NOVEMBER 29, 2023

As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. Simply spending time on the platform and interacting with accounts in any way, shape or form will set you up for more engagement by default. We say no—but only if you do it right. Pros: Save time on smaller, tedious tasks.

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Hootsuite

JUNE 9, 2022

No matter how many followers you have , encouraging engagement on any social platform can be tricky. So add some relevant hashtags, @mentions, and links. How to use Twitter polls to boost engagement (ideas + examples). Here are 11 ideas to engage (and maybe enrage) your followers. Add your poll question. lets settle this.

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Convince & Convert

DECEMBER 15, 2023

Invites engagement, opinions, and reviews : It encourages comments and engagement on your content, boosting your SEO. Strategically use hashtags to gain visibility Hashtags aren’t dead , as most people want to believe. You have to use social listening to find the most relevant hashtags for your audience.

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Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Dive deeper into video engagement performance with Sprout Social. Engagements.

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Sprout Social

NOVEMBER 10, 2022

Hashtags and keywords. Offer a few branded hashtags. Use a branded hashtag. Your Twitter bio is an opportunity to engage with your followers and ensure that anyone new to your sphere of influence understands exactly who you are and what you do. Hashtags, sparingly. Include a branded hashtag. Call to action.

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Social Media Engagement Brands Template 92

Ignite Social Media

JULY 6, 2023

Given it’s so new, our team has been discussing it internally. Of brands posting frequently, and because of the opportunity Threads has to “port over” Instagram followers, there is actually engagement on these posts. There are a few differences still between Twitter and Threads.

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Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

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Ignite Social Media

DECEMBER 14, 2022

The holidays are a time when brands have an opportunity to engage with their customers in meaningful ways and boost sales. However, you can still take advantage of the remaining days coming into the season and drive engagement and revenue. Make sure your content engages with customers in meaningful ways and provides value to them.

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agora pulse

JUNE 13, 2020

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day.

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Sprout Social

OCTOBER 15, 2018

In this edition of Meet Team Sprout, Marie talked with me about what it is like to dig deep into the numbers to uncover what makes our customers tick. In my role, I lead a team responsible for the collection, organization and distribution of marketing data throughout the department and entire Sprout Social organization.

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