Jon Loomer
MARCH 13, 2022
While the big spenders may make the most noticeable impact, you can still drive results with Facebook ads on a budget. But, how? Small budgets can get results, but you can’t follow the same rules that the advertisers with big budgets follow. It just won’t work. Let’s talk about where your focus should be with a small budget. And to be clear, I’m talking about budgets under $50 per day — so $1,500 and under per month.
Social Media Today
MARCH 15, 2022
In a recent blog post, Meta shares how three beauty and lifestyle content creators are using live streaming on Facebook and Instagram to drive more engagement.
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SocMed Sean
MARCH 17, 2022
Social media is now second nature. In the U.S., social media use has gone from 10% in 2008 to 82% in 2021, or over 223 million U.S. users. We’ve interwoven it into our lives so much that most of us use it several times per day, every day. It’s become so commonplace that we don’t even think twice about sending Tweets, making posts, sharing pics, and uploading videos.
The Realtime Report
MARCH 16, 2022
Coding Isn’t Just for Boys. danceLogic is a space where creativity lives in arts and science, here young girls have infinite possibilities. West Park Cultural Center offers a unique interdisciplinary STEM program that combines the art of dance and computer coding where teen girls learn industry standard coding through dance called danceLogic. The girls learn the value of focus, dedication, and teamwork, as well as industry standard coding language.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Jon Loomer
MARCH 16, 2022
Maybe you’re running a campaign for blog traffic. Maybe you’re promoting free opt-ins. When you measure success, do you also track surprise Facebook ads conversions? What I mean by that is you may optimize for Landing Page Views, but you should still follow other types of conversions that result from your campaign in Ads Manager. The existence of these surprise conversions may alter your impressions of performance.
Social Media Today
MARCH 16, 2022
Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Audiense
MARCH 17, 2022
Every author knows that understanding your audience is the key to writing books that sell. The question is, how many publishers take this to heart when planning marketing campaigns? Disconnects in the publishing industry’s supply chain make it tough to get direct feedback from their readers, meaning campaigns are often based on outdated insights.
Jon Loomer
MARCH 14, 2022
When you create a Facebook ad campaign, you have limitless options. You can roll with defaults or make manual changes. When it comes to where your ads appear, which placements should you choose? When creating your ad set, Facebook uses “automatic placements” by default. But, you can manually select placements as well. What should you do?
Social Media Today
MARCH 16, 2022
The new, privacy-friendly ad option provides another way to increase engagement on your site.
The Social Media Hat
MARCH 16, 2022
In a game-changing announcement, social media management tool Agorapulse announced their social media ROI feature. The post Agorapulse Empowers Social Media Managers to #ProveSocialROI appeared first on The Social Media Hat.
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A beginner's guide to social media automation tools and getting automation right.
Audiense
MARCH 15, 2022
NGOs, brands and government departments working in the sustainability sector face the challenge of having to engage and persuade audiences to act. Social media is quickly proving to be the key platform for these efforts.
Jon Loomer
MARCH 15, 2022
Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). In other words, your ad can get credit for a conversion without anyone clicking on it. Let’s talk about when this might happen and why it can be controversial.
Social Media Today
MARCH 17, 2022
The option will provide another way to get more out of your Spaces broadcasts.
Sprout Social
MARCH 16, 2022
“Have you seen this video?” Whether it’s used as an icebreaker with new friends or as a way to bond with besties, it’s a question we’ve all heard, or asked. People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Hootsuite
MARCH 17, 2022
The social media sphere is chock full of jargon and buzzwords, so much so that it can be hard to keep track of them all. It’s enough to keep track of Wordle, NFTs and the metaverse, but what is a Substack ? Resisting the urge to make a joke about a pile of sandwiches, we’ll tell you that Substack is a major game-changer in the world of online publishing.
The Realtime Report
MARCH 17, 2022
8 Common Issues That. Might Occur When Moving. Even when everything goes relatively well and there are no major snags to ruin the experience, moving home is difficult. When you consider the increased risks of issues when shifting, it’s easy to see why moving is regarded as one of the most stressful events in existence. Here are the top difficulties that individuals encounter when relocating to a new location… and how to overcome each moving house problem in the most efficient way pos
Social Media Today
MARCH 15, 2022
Pinterest has released a new update, now giving users the option to download and share their Idea Pins on other social media platforms.
Sprout Social
MARCH 14, 2022
Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Hootsuite
MARCH 17, 2022
Does your neck hurt? Perhaps you slept funny. Or perhaps it was those three consecutive hours you spent hunched over a tiny screen watching silly little videos. We’re not judging. We’re not even going to tell you to “go outside” or to “drink a glass of water.” But, to save you some pain and physiotherapy, may we suggest: TikTok on desktop. TikTok is best known as a mobile app, but the platform’s desktop version includes many of the same features on a larger screen (and significantly less neck pa
The Realtime Report
MARCH 15, 2022
What Does ISO 17712. Certification Mean for Bolt Seals? Nowadays you can find many businesses providing security seal services. They provide many security seals, security labels, security tapes, as well as security bags. Security seals include sub-categories for High-Security Seals, Plastic Security Seals, etc. The following concentrates on the High-Security Seals sub-category because these are popular.
Social Media Today
MARCH 15, 2022
Eight in 10 people surveyed by Gartner want to see brands take an action, but typical moves like making a statement or pausing marketing activity ranked low.
Amy Porterfield
MARCH 15, 2022
A successful business has everything to do with how you approach your day Imagine this scenario: Your business is doing great. You’re meeting your goals, things are on track, and overall, you’re feeling extra proud of what you’ve accomplished this year. But let’s keep it real — you’re also feeling a little bit burnt out […]. The post #442: The Not-To-Do List: 3 Things to Avoid to Stay on Your Game appeared first on Amy Porterfield | Online Marketing Expert.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Hootsuite
MARCH 17, 2022
Advertisers know how tough online competition can be. Even the slightest edge can make a world of difference when it comes to Facebook Ads. Sure, you might have the experience, strategy, and keen mind to make compelling ads , but what happens if those ads begin to plateau? What can you do to improve ROI? Enter: The Facebook Ads Library (or, as it can also be referred to, Meta Ads Library).
Forbes Social Media
MARCH 17, 2022
The Ukrainian government and local news outlets are disseminating a violent fake video of Paris under siege as a warning to the world — a move that misinformation experts say could be dangerous.
Social Media Today
MARCH 18, 2022
As it looks to grow its user base, facilitating new tweet uses is a key focus.
Socially Sorted
MARCH 16, 2022
Struggling to prove social media ROI to your clients, boss, or team? In this post I share how to prove the business impact of social media on your company's bottom line – free from Google Analytics and complicated spreadsheets. This post contains affiliate links, which means we receive a small commission at no cost to you […]. The post How to Prove Social Media ROI (+ New ROI Tracking Tool) appeared first on Socially Sorted.
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Jenn's Trends
MARCH 16, 2022
What if you could show your boss, your client, your spouse, or even yourself that all that hard work you’re doing over on social media is actually working? What if you could easily check one source to see how all your social posts, comments, and more are performing?
Forbes Social Media
MARCH 18, 2022
Ex-CFO of Cameo, Jackson Jhin, cofounded Protégé when he saw a market among aspiring artists willing to pay for guaranteed access to (and advice from) professionals.
Social Media Today
MARCH 16, 2022
In this infographic, StatusBrew shares significant social media stats that marketers should know in 2022.
Oktopost
MARCH 16, 2022
VP Marketing Nicole Wojno-Smith of Tackle.io talks through the modern B2B customer journey. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. The B2B customer journey has changed—far from the linear funnel most of us love to draw.
Buffer Social
MARCH 15, 2022
For the first time since we started analyzing the gender pay gap at Buffer, our unadjusted gender pay gap is below one percent. Although this number will certainly fluctuate with team changes, we're proud and happy to see this progress. ❤️ As a reminder, unadjusted means that we are comparing all salaries across Buffer. Adjusted is comparing two people in the same role, we don’t have an adjusted pay gap as we use a salary formula to determine compensation.
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