Social Media Strategies Summit
FEBRUARY 22, 2021
It’s practically impossible for a business to operate in today’s market without a social media presence. Despite this fact, many business owners and marketing teams are missing the experience or resources to internally manage their social media presence in a strategic way. More and more businesses are opting to outsource their social media management to freelancers, consultants, or agencies.
Jon Loomer
FEBRUARY 24, 2021
There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. And more than likely, the primary factor behind that confusion and frustration is iOS 14. Look, I get it. We’re in a period of unknown right now. As I described it to my PHC – Elite community today, it’s as if we’ve known for months that we were going to get into a car accident,
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Social Media Today
FEBRUARY 25, 2021
In what could be a significant turning point for social media moderation, Facebook has responded to the initial rulings from the new Oversight Board.
Ignite Social Media
FEBRUARY 25, 2021
This article was originally published on Inc. Masters on February 8, 2021. Several years ago, my leadership team encouraged me to endorse the creation of “core values” for our organization, Ignite Social Media. At the time, we had been functioning well and growing regularly, and my prior experience with crafting such statements was not positive. I think I visibly rolled my eyes.
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Social Media Strategies Summit
FEBRUARY 24, 2021
Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Well, let me give you an example. Imagine you own a bookshop. One day, you overhear two customers chatting. The first says: “I love this place!”. “Me too,” says the other. “I just wish they sold food and drink too – I’d spend all my time here!”.
Jon Loomer
FEBRUARY 22, 2021
As advertisers prepare for the iOS 14 prompt to go live, the loudest complaints are related to the 8-event limit. Either they are unable to configure their eight events or limiting optimization to eight events is far too restrictive for their business model. Let’s talk about what the 8-event limit is and how it impacts businesses in the following scenarios: Small Business and Single Pixel.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Audiense
FEBRUARY 23, 2021
The hype behind social audio is just getting started. With a $1B valuation and 8M downloads to date, Clubhouse is the early leader and dominating headlines along the way.
Hootsuite
FEBRUARY 24, 2021
Your Instagram bio is your chance to introduce your brand on Instagram. It’s a small space, but when used effectively it can be very powerful. In this post we’ll look at some great Instagram bio examples and give you all the tips you need to create one of your own. Bonus: Unlock 25 inspiring social media bio templates to create your own in seconds and stand out from the crowd.
Jon Loomer
FEBRUARY 25, 2021
If Facebook is right, we’re in the process of entering a very different online world. Privacy as the goal, advertising will suddenly seem very “different” to users. Will they like what they see? When the iOS 14 ATT prompt rolls out to all users in “early Spring,” they will be given two options: 1) Allow the app to track your activity across apps and websites to provide personalized advertising or 2) Don’t allow tracking.
Social Media Today
FEBRUARY 26, 2021
Twitter is developing a new tweet subscriber option, but people thinking they can make it rich by doing what they always have may need to re-assess.
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A beginner's guide to social media automation tools and getting automation right.
agora pulse
FEBRUARY 21, 2021
Bonus: FREE “How to Get More Instagram Followers” Checklist. Your podcast’s publishing and shared to all your channels. Think the job’s done? Not just yet! You’ll want to repurpose your podcast, too. We recently talked to Erin Cell about how to promote one’s podcast. Now, read on to find out how you can repurpose the content, getting the most out of it, and spreading it far and wide online.
Hootsuite
FEBRUARY 25, 2021
For brands trying to reach shoppers interested in trying new things, or those making purchases or starting new projects , Pinterest could be a great platform for your brand. And that also means a Pinterest scheduler is essential. Using Pinterest for business makes more sense than ever. In fact, as of February 2021, 459 million people use Pinterest each month and more than 200 billion Pins have been saved.
Audiense
FEBRUARY 25, 2021
Data Stories: Leaders at Work is a bi-weekly podcast hosted by Rahul Jerome , founder of insight-intelligence.com and The Insight Network , co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
Social Media Today
FEBRUARY 22, 2021
Instagram, Pinterest and TikTok have all announced new tools and resources to assist users as part of National Eating Disorders Awareness Week.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
agora pulse
FEBRUARY 23, 2021
Bonus Materials: FREE Instagram Strategy Guide. What are your Instagram marketing challenges this year? Here’s a look at one of the biggest ones and ideas for overcoming it. Ali Mirza is the CEO and founder of iSocialYou , a digital marketing agency based in Dallas, Texas. In the past 10 years, Ali has developed digital marketing solutions and growth hacking strategies for several megabrands, SMBs, startups, and agencies.
Hootsuite
FEBRUARY 24, 2021
What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day? Can social media really be a full-time job?
Awario
FEBRUARY 23, 2021
Social media was originally meant for individuals to have fun and socialize, but today, it has become a key component of organizations' marketing strategy.
Social Media Today
FEBRUARY 26, 2021
Facebook has published a new report which takes a look at the comparative sales performance of brand-building and direct response campaigns.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Janet Fouts
FEBRUARY 23, 2021
I’m hearing from clients, friends, and people I pass on the street that they’re simply exhausted. The election is over but the aftermath is still shouting at us in the news. So is the pandemic, the economy, the changes in how we work and live. Not to mention wearing masks, working from home, and curtailing most of our usual activities that used to be our stress relief!
Sprout Social
FEBRUARY 24, 2021
YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The more you understand video SEO, the more likely your video will show up in the search results.
Audiense
FEBRUARY 24, 2021
Doing business today requires companies to be dynamic. And sometimes that means adapting your campaigns for a totally new audience.
Social Media Today
FEBRUARY 24, 2021
TikTok has released its latest Transparency Report, detailing all of its content removals and enforcement efforts in the first half of 2020.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Oktopost
FEBRUARY 24, 2021
Brands are being forced to relearn their customers and user testing proves time and time again to be a powerful tool for marketers to optimize the customer experience. Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.
agora pulse
FEBRUARY 25, 2021
Bonus Materials: FREE Instagram Strategy Guide. Building a social media community? If you’re looking for ways to create a thriving online community, check out the following tips. We recently interviewed the co-owners and co-founders of Simply Social Media , Amy Tischler and Caitlin Jenkins, to ask them about building online communities. It’s the topic for their Social Pulse Summit: Instagram Edition session, now available on-demand for free. 1.
The Realtime Report
FEBRUARY 23, 2021
What Are the Best Ways to Build Brand Awareness? When you picture the world’s most iconic brands – names like Coca-Cola, Apple, Google, or Disney — what comes to mind? Chances are you know what those brands are all about whether you use their services and products or not. You’d recognize their logos at a glance. You probably instantly associate those brand names with certain concepts, as well.
Social Media Today
FEBRUARY 23, 2021
Facebook will restore Australian news publisher Pages on its platform after the Australian Government added new amendments to its proposed Media Bargaining Code.
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Discover just how easy it is to boost SEO with social media.
Sprout Social
FEBRUARY 25, 2021
Anyone who’s worked in social media has been called a social media guru or wizard at some point in their career. And while on the surface those terms sound complimentary, the reality is they can be more harmful than helpful. Think of it this way. If your director of sales closes a deal, you would never chalk it up to the sales guy being a ninja. Even if a salesperson was called a wizard in passing, there is no mystery as to what someone in sales actually does or how they do their job.
Awario
FEBRUARY 25, 2021
In this blog post, we go through the history of the mascot, how M&M's uses it in advertising and social media strategy and how much buzz it generates online.
Amy Porterfield
FEBRUARY 22, 2021
It’s time to tame your inner critic once and for all. Join me and my dear friend and special guest, Jamie Kern Lima, as we talk about inner critic struggles and how to overcome fear and self doubt. If you have big digital course dreams but struggle with: Self-doubt Fear of rejection Imposter syndrome And […]. The post #363: How To Silence Your Inner Critic & Commit To Success With Jamie Kern Lima appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
FEBRUARY 24, 2021
Facebook has worked with researchers from The Governance Lab at NYU to provide new insights into the importance of online communities.
Oktopost
FEBRUARY 23, 2021
Today, we have some good news for our Deutsche Freunde: we’ve added XING to the Oktopost employee advocacy platform. Now your team members that are active on this German professional social network will be able to share company content with a few easy clicks. XING is one of the largest career-oriented social networking site, primarily focused on the DACH market (Germany, Austria, Switzerland).
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