Jon Loomer

OCTOBER 16, 2020

Targeting strategy is an important aspect of finding Facebook advertising success. Which group of people do you target? How do you find those who are most likely to act on your ads? One solution is Audience Insights. These are the powerful things that you can discover with Audience Insights. When you learn more about prospective targeting groups, you can apply this information to further refine your messaging and ad targeting.

Research 205

Research Facebook Privacy Education 205

Social Media Today

OCTOBER 15, 2020

After initial testing in Australia and New Zealand, Snapchat is now giving all iOS users access to its 'Sounds' option to add music tracks to their Snaps.

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The Realtime Report

OCTOBER 16, 2020

The Difference the Right Furniture. Can Make to Your Office. There are sometimes a million and other things happening in the office, which makes it understandable that you rarely think about the furniture in the office until something happens or it is too late. It is common to downgrade just how important office furniture can be with many just shrugging it off as part and parcel.

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Issues Products Organization Types 172

agora pulse

OCTOBER 13, 2020

Want to bring new life into your video content marketing? These types of videos can help you start thinking outside of what you usually do. As a social media marketer, you don’t have any excuse not to give video content a try. Especially because plenty of affordable tools can help you create videos in no time. If you don’t know where to start or what video content you need for social, you’re in the right place for help.

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Types Video Social Media Management Remix 165

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Social Media

Jon Loomer

OCTOBER 14, 2020

Back in 2017, Facebook started limiting the ability to edit link thumbnail images, headlines, and descriptions as a way to control the spread of clickbait and misinformation. You can still edit your link previews — and limit how others can — if you first go through a domain verification process. Once verified, you will be able to: Edit headlines and descriptions for organic links from your domain to your page.

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Facebook URL Advertising Organization 194

Social Media Today

OCTOBER 16, 2020

Google has announced a raft of new search updates, including song identification, the ability to highlight specific passages of text, and subtopic matches.

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Google 218

The Realtime Report

OCTOBER 13, 2020

Going Global: A Guide to Expand Your Business Overseas. Have you recently come face-to-face with that dreaded glass ceiling? Well, if you want to enhance your profit potential, you’re going to need to find a way to smash through it! Stagnation is very much your enemy in the world of business, which is why you must constantly be looking for ways to grow, expand and evolve your company.

Reputation 133

Reputation SEO Industry Engineering 133

Jon Loomer

OCTOBER 14, 2020

Back in 2017, Facebook started limiting the ability to edit link thumbnail images, headlines, and descriptions as a way to control the spread of clickbait and misinformation. You can still edit your link previews — and limit how others can — if you first go through a domain verification process. Once verified, you will be able to: Edit headlines and descriptions for organic links from your domain to your page.

Facebook 178

Facebook URL Advertising Organization 178

Social Media Today

OCTOBER 16, 2020

Instagram will launch new tools, and a new detection effort, to crackdown on influencers that fail to disclose commercial agreements in their posts.

Influencer 218

Influencer Instagram Tools 218

agora pulse

OCTOBER 14, 2020

Which Facebook Ad objective should you choose for your Facebook Ad campaigns? Selecting a campaign goal is one of the most challenging parts of setting up Facebook Ads. If you’re new to Facebook Ads, you might be tempted to avoid making a decision and just boost you r posts instead. Yet taking the time to understand Facebook Ad objectives can help you achieve better and more targeted results.

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Facebook Campaign Social Media Management Conversation 144

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Social Media

Hootsuite

OCTOBER 15, 2020

Inclusive design may seem like the domain of UX designers and web developers. But social media marketers can practice it, too. Several social platforms have made recent accessibility updates. Automatic captioning is available on Facebook Live and Instagram IGTV. After the inaccessible introduction of voice Tweets, Twitter established two accessibility teams and plans to roll out automated captions by early 2021.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Jon Loomer

OCTOBER 16, 2020

Targeting strategy is an important aspect of finding Facebook advertising success. Which group of people do you target? How do you find those who are most likely to act on your ads? One solution is Audience Insights. These are the powerful things that you can discover with Audience Insights. When you learn more about prospective targeting groups, you can apply this information to further refine your messaging and ad targeting.

Research 157

Research Facebook Privacy Education 157

Social Media Today

OCTOBER 14, 2020

Video meeting platform Zoom has today announced a new marketplace for paid events, along with the next stage of its end-to-end encryption roll out.

Eventful 218

Eventful Platform Meeting Video 218

Socialmedia.biz

OCTOBER 14, 2020

Instagram continuously releases new features that help boost engagement and sales. Instagram Live, Shopping, Stories, IGTV and Video Call are all features that can make a big difference to businesses when used strategically. . Instagram live. Instagram live allows businesses to broadcast video in real-time. This offers businesses a great opportunity to boost engagement and win the trust of followers due to its immediacy.

Features 132

Features Instagram Class Fashion 132

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Hootsuite

OCTOBER 13, 2020

Imagine your business just released a product and everyone is talking about it on social media. There are thousands of Instagram posts, Facebook posts, and tweets. There is seemingly no end to the chatter. But is it positive or negative? You need more context. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media.

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Sentiment Analysis Template Templates 145

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. That’s because modern companies are looking to reach customers beyond traditional ad campaigns. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them.

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Brands How To Hashtag Applications 144

Social Media Today

OCTOBER 14, 2020

Twitter's UK team has shared some new insights into how people are tweeting during COVID-19, and how brands should adapt their messaging.

Twitter 218

Twitter Team Brands 218

The Realtime Report

OCTOBER 15, 2020

Image by chenspec from Pixabay. The Secret to Work Productivity. There’s always one who just has their life together. Signing out at 4pm with their neat desk off they trot after finishing all their work yet again. Are they some sort of cyborg machine built to make an example of the rest of us? Whilst this is probably a problem you have already looked to fix, and google has unsurprisingly left you with not a great deal of alternatives, we are going to try and explore the secret to work prod

Products 132

Products Exercises Energy News 132

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Oktopost

OCTOBER 14, 2020

Approached by Google to mentor start-ups and now sharing their growth hacking expertise on our podcast, Stefanie Amini and Melanie Amini , the co-founders of Gossip Media guide the conversation on this episode of Stuff You Should Know About Our Changed New World , Oktopost ‘s original podcast show. And no, you are not reading double! These marketing gurus are identical twins with a long standing career in building start-up marketing strategies and helping larger organizations “th

B2B 136

B2B Skills Hosting LinkedIn 136

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. In order to reach the finish line, we have to guide our audiences from being unacquainted with our brand to awareness, and from awareness to consideration.

Content 143

Content Metrics UGC Conversation 143

Social Media Today

OCTOBER 14, 2020

Twitter has rolled out a new update to its privacy and safety settings, including new video overviews of how to utilize the various options.

Privacy 217

Privacy Overview Twitter Video 217

Forbes Social Media

OCTOBER 14, 2020

The social media giant said the accounts, which were retweeted or mentioned 265,000 times, researchers found, violated its policies on spam and platform manipulation.

Policies 145

Policies Twitter Research Social Media 145

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Awario

OCTOBER 13, 2020

Audi and BMW are the two German car manufacturers that have conquered the most consumer hearts worldwide. We took a look at the brand rivalry through our own social media monitoring and analytics tool Awario.

Analysis 120

Analysis Brands Analytics Social Media 120

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand.

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Brand Monitoring Brands Sentiment Reputation 141

Social Media Today

OCTOBER 16, 2020

TikTok has issued a response to the White House Executive Order to force the sell-off of the app, essentially saying that the claims against it are incorrect.

Issues 195

Issues 195

Forbes Social Media

OCTOBER 10, 2020

China knows more about short videos and virality than the rest of the world combined: they have a highly competitive, well-financed ecosystem, with a huge market, and a fundamental characteristic: a one-way power relationship with the Chinese government.

Video 136

Video Marketing Strategy Social Media 136

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Social Media

agora pulse

OCTOBER 14, 2020

Is your pitch deck ready to wow potential clients for your social media agency? Or is lacking some key components? Make sure your agency pitch deck is everything it needs to be before you present it. Social media agencies typically offer high-value, detailed services to potential clients that could drastically impact their businesses. So, it’s common that a client will shop through multiple options for agencies before settling on one.

Case Study 119

Case Study How To Template Templates 119

Awario

OCTOBER 15, 2020

From this cheat sheet, you'll know how to create search queries using Boolean search - a social listening method that allows you to do almost anything.

How To 125

How To 125

Social Media Today

OCTOBER 12, 2020

Twitter looks to be testing a new prompt which would ask users if they want to hide potentially offensive replies to their tweets.

Twitter 216

Twitter 216

Likeable

OCTOBER 14, 2020

The election is upon us—and you’re not ready. . In your defense, it’s probably never been less clear in our lifetime what a U.S. election means or how to be prepared for it. That goes for individuals and brands alike, and really for anyone trying to make sense of COVID, Black Lives Matter protests, and a very polarized political landscape in which tremendous numbers of people believe our democracy faces existential threats. . 2020 has been a hard year for many of us, and even though social media

Brands 127

Brands Marketing Message Boards Advertising 127

Sprout Social

OCTOBER 16, 2020

I’m honored to share that Sprout Social has been named to the Fortune 100 Best Small/Medium Workplaces list. We’re proud to be listed at #23 alongside the other notable companies mentioned. To determine the ranking for the annual list, Fortune partnered with Great Place to Work® to analyze confidential survey feedback from employees about various elements of their workplace experience.

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Survey Team Collaboration List 125