Jon Loomer
OCTOBER 25, 2023
In a previous post, I discussed how you should approach Meta ads targeting now. Things have changed quite a bit, and it’s important that you evolve with those changes. But, what does the future of Meta ads targeting look like? I don’t have a crystal ball. These are all predictions. But, if you’ve been paying attention during the past few years, you’ll likely agree that these predictions are reasonable, if not likely.
Bill Hartzer
OCTOBER 25, 2023
In a move that’s set to redefine the landscape of customer communication, Yeastar, a leading provider of Unified Communications (UC) solutions, has introduced groundbreaking features to its platform. With the recent integration of WhatsApp and SMS, Yeastar is paving the way for businesses to revolutionize the way they interact with their customers.
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Social Media Today
OCTOBER 23, 2023
Meta’s new initiative outlines its core safety and responsibility principles, which feels like a counter to X’s recent shifts.
Direct Marketing Observations
OCTOBER 27, 2023
I have a difficult job. Not like it threatens my life or heaven forbid, it involves manual labor, but aspects of it can certainly be a drag on my psyche, my energy, and my hope for humanity. At the very least, over the last seven years, my job has gotten progressively more challenging; and maybe challenging is a kinder more diplomatic word but suffice it to say, it has become at times, quite vexing.
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Jon Loomer
OCTOBER 23, 2023
The years of 2021 to 2023 have been transformational in terms of the roles and responsibilities of Meta advertisers. The specific areas where agencies can focus to provide value are evolving rapidly. Campaign creation is becoming turn-key. Advantage+ Shopping Campaigns are an example of the direction this is heading. Fewer levels to pull, AI-driven targeting , and a more streamlined approach.
The Social Media Hat
OCTOBER 23, 2023
Partnership Unpacked, Episode 43, with Kate Skerrett The post Finding Success in B2B SaaS Partnerships w/ Kate Skerrett appeared first on The Social Media Hat.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Oktopost
OCTOBER 26, 2023
For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. However, the stringent regulatory environment often poses a challenge, dissuading many institutions from fully embracing employee advocacy. Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency.
Jon Loomer
OCTOBER 22, 2023
Here’s how I set up my lighting for video recording… 1. I use two Neewer 90 Watt LED lights that are mounted to each side of my desk. You can adjust the brightness and warmth for each light using a remote. 2. I have a small, 12 x 11 office space, which may be why these lights are a bit too bright, even on the lowest brightness setting. To counter that, I adjust the exposure in my recording settings.
Sprout Social
OCTOBER 26, 2023
If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strate
Social Media Today
OCTOBER 24, 2023
LinkedIn’s latest numbers show stability, though the full implications are unclear.
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Ignite Social Media
OCTOBER 23, 2023
TikTok has exploded in popularity over the last few years, especially among Gen Z users. But can brands drive significant website traffic and conversions from the TikTok platform? In this video from Ignite Social Media, analytics director Ryan Sweeney and SVP Misi McClelland discuss the opportunities and limitations of TikTok for driving traffic and sales.
Jon Loomer
OCTOBER 26, 2023
Facebook is removing Rooms from Groups. We received the following message when starting a Room in my private Facebook group: “Rooms in groups will be removed on November 16. Starting November 10, new group rooms can’t be created. Following 30 days of no activity in a group room, any data you have related to the room will be deleted.” If you aren’t familiar with Rooms, they’re basically like a Zoom meeting with multiple people on Facebook.
Audiense
OCTOBER 25, 2023
Brands today are constantly seeking innovative strategies to enhance their brand visibility and influence. One such strategy is the integration of influencer marketing with public relations. By leveraging the power of influencers and combining it with strategic PR initiatives, B2B marketers can effectively reach their target audience and position themselves as industry leaders.
Social Media Today
OCTOBER 27, 2023
Instagram continues to experiment with more intimate group sharing options.
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Buffer Social
OCTOBER 23, 2023
The beauty of short-form video is that it allows anyone to become a creator. With a phone and the Internet, you can start growing a platform for yourself. The other side to this, however, is that the bar for quality has been reduced, and you’ll need to put in extra effort to see meaningful growth. This is as true for YouTube Shorts as for any other platform.
Jon Loomer
OCTOBER 23, 2023
This is intentionally bad design… Meta is burying manual placements, and it’s not clear if this is a test or the rollout of an official change. In this version, the Placements section of your ad set appears to be locked in. If you click “Show more options,” you can click to edit Placement Controls and then be able to remove Audience Network and Messenger Stories placements (but no other placements).
The Realtime Report
OCTOBER 27, 2023
Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate of 6.89% Marketers are willing to dig deep into their pockets to promote on Instagram. Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling. However, working with the right influencer is critical to engage with the target audience and run a successful Instagram marketing campaign.
Social Media Today
OCTOBER 24, 2023
LinkedIn’s latest numbers show stability, though the full implications are unclear.
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Buffer Social
OCTOBER 26, 2023
Bluesky is fast emerging as one of the major contenders in the race for the top Twitter (X) alternative — and with good reason. The new platform is easy to use, it offers a high degree of control over your timeline, and — thankfully, given X recently axed the feature — headlines still pull through with links. Bluesky , which was created by former Twitter CEO Jack Dorsey, is a decentralized, invite-only social network built on an open-source protocol.
Jon Loomer
OCTOBER 25, 2023
This NEVER works! Before making or accepting this type of statement related to Meta advertising tools, features, or strategies, ask WHY it didn’t work. It didn’t work for YOU THIS time. But what are the factors that could have contributed to it not working? What might you have been able to do differently? Was it the objective ? What is the conversion location, performance goal, or conversion event?
The Realtime Report
OCTOBER 26, 2023
Appleton, Armistice Capital, Red Spruce, Park National, Others Due to Release Q3 13(f) Filings With the fiscal third quarter of 2023 over, financial services operations are filing their Securities and Exchange Commission 13(f) forms in what’s been a surprisingly resilient market over the course of the year, given the external conditions. High interest rates have locked capital markets for more than 18 months, and uncertainty in the U.S. banking system, continued war in Europe, and an increasingl
Social Media Today
OCTOBER 24, 2023
Pebble was founded by former Twitter staff looking to build a more viable alternative.
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Hootsuite
OCTOBER 23, 2023
Spooky season is upon us, which means social media managers are practicing a time-honored Halloween tradition: asking themselves once a day, “How many Hocus Pocus memes are too many Hocus Pocus memes?” The pressure to create and provide on-theme content in October is high for many content creators and brands. Take inspiration from these IRL Halloween social media posts and consider using the Hootsuite dashboard to schedule them all right now to get your followers in that spooky-kooky spirit.
Jon Loomer
OCTOBER 24, 2023
I don’t technically batch my videos… I’m often asked about my routine for recording and editing. The assumption is that I batch them. In other words, I set aside a specific day to record a bunch at once. That doesn’t work for me. I don’t set a specific day and time to record because I need flexibility. I tried batching in the beginning, but I found that I often struggled to generate the ideas and scripts for that day.
Buffer Social
OCTOBER 24, 2023
I never thought I’d own a business. I also never thought I’d be able to make a living from writing. Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year. All this because I stumbled onto writing for a living accidentally.
Social Media Today
OCTOBER 27, 2023
The new tiers will cost $16 per month and $3 per month respectively.
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Forbes Social Media
OCTOBER 27, 2023
With a record-breaking tour, a blockbuster movie and a shrewd mind for business, the 33-year-old singer is now worth an estimated $1.1 billion.
Jon Loomer
OCTOBER 21, 2023
Here’s how I maximize video quality on an iPhone… 1. I have an iPhone 14 Pro, and I record using the rear-facing camera. I mirror my phone to my iPad so that I can center myself before recording. 2. I record in Cinematic mode, which adds that fuzziness to the background. 3. My lighting tends to be a bit bright, so I bring down the exposure. I use -1.0, but find what works for your lighting setup.
Amy Porterfield
OCTOBER 25, 2023
Listen on… Leave behind your 9 to 5 and live the life you’ve always dreamed of with Craig Siegel If you're ready to leave your current 9 to […] The post #619: “The Reinvention Formula”: Actionable Steps For Leaving Your 9 to 5 with Craig Siegel appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
OCTOBER 26, 2023
Rooms were originally introduced in early 2020 to provide a meeting option amid COVID lockdowns.
Socially Sorted
OCTOBER 23, 2023
In this Canva Magic Design Tutorial, you'll learn how to save you so much time when creating visual content! Canva's Magic Studio is here and it's packed with AI features, including Magic Design. In this post, we're going to laser focus in on Magic Design and three ways to use it. The post Canva Magic Design Tutorial (Save Hours of Time!) appeared first on Socially Sorted.
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