Sherrilynne Starkie
JANUARY 27, 2020
What should be your social media marketing budget? This is a common question. In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore. Now, a good place to start is by looking at the required investment in time, not cash. Newbies are often surprised by how much time social media can eat.
Webbiquity SMM
JANUARY 30, 2020
Guest post by Shane Barker. Building a brand is more important than ever. It helps you create mindshare with buyers and establish what they can expect from you. Your brand is what differentiates you from your competitors. Image credit: Rebeca Calavera on Unsplash. A solid brand identity can help you get more people to trust your products and/or services.
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agora pulse
JANUARY 30, 2020
Do your social media marketing plans lack a strategy for YouTube? If so, then you’re seriously missing out on some amazing business-growth opportunities. But these tips can help you get started. From humble beginnings as a way for people to connect through video content, YouTube is now one of the biggest marketing channels offering lots of opportunities for growing your business.
The Realtime Report
JANUARY 30, 2020
The US is Facing Massive Social Worker Shortages – What Can be Done About it? While you can find social workers in hospitals and public clinics around the country, there is a serious gap between supply and demand, and things are only going to get worse. The United States is facing a massive social worker shortage by 2030. There are already serious regional shortages in rural areas and specific states, but the shortfall will equal tens of thousands of professionals nationwide in just a few
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ignite Social Media
JANUARY 31, 2020
As you may have seen, Instagram began testing removing like counts on posts last year and eventually rolled it out globally by the end of the year. They did this in hopes that it would help the mental health of users, as many people are consumed by how many likes their content gets and align it to their self-esteem. You can still see your own like count, but other people can’t see how many likes your content has.
Webbiquity SMM
JANUARY 28, 2020
Guest post by Anne Griffin. Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Here’s a closer look at what a social media hub is exactly, how to build one, and why you may want to create and use one.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Realtime Report
JANUARY 27, 2020
6 Tips For Small Business Owners. Starting your own business can be both exciting and terrifying, but it’s this mix of emotions that lets you know you are doing something worthwhile. If you’ve finally decided to start your dream business, then you’re going to need the tools to turn that dream into a reality. It won’t always be easy, but if you put in the hard work and don’t allow distractions, then you can watch your business flourish.
agora pulse
JANUARY 28, 2020
You’ve heard the words “dark social” bandied about … but what does it really mean? Is it as mysterious as it sounds? Actually, you’ve probably been making the shift to this form of social media marketing already. Relationship marketing expert and thought leader Jessika Phillips recently joined Agorapulse’s Social Pulse Weekly Show to share what social media managers should know about dark social.
Hootsuite
JANUARY 30, 2020
There are 3.8 billion people using social media today—more people than there were on the entire planet in 1971. In 2020, 3.8 billion is nearly half the world’s population. This figure comes from the Digital 2020 report from Hootsuite and We Are Social , which tracks digital and social media trends across the globe. Here are the top three stats from the report: 321 million new people joined social media in 2019, which brought the total from 3.48 billion to 3.8 billion social media users (an incre
Social Media Today
JANUARY 30, 2020
Pinterest has announced a new policy which will see it remove misleading content related to civic participation, with a focus on misinformation around the upcoming US census.
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A beginner's guide to social media automation tools and getting automation right.
The Realtime Report
JANUARY 29, 2020
How to Retain Your Workers: Employee Retention Ideas That Will Keep Your Staff Happy. Losing employees is costly. The Society for Human Resource Management (SHRM) studied costs. Hiring new employees can cost from 90-200% of their annual salary. Improving your employee retention rate should be a goal. Implementing methods to retain employees is good practice.
Audiense
JANUARY 29, 2020
This article was originally published as a collaboration in the Better, Faster, Cheaper Customer Insight report, by The Social Intelligence Lab. The convergence between digital and traditional in all aspects of marketing has given way to a more strategic and holistic vision of business activity. This, together with a better understanding and use of the available data, is turning businesses to a paradigm in which data and insights are a fundamental pillar of the development of activity to become
Hootsuite
JANUARY 27, 2020
Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm. As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% of their Page’s followers. Big brands with massive follower counts can expect even lower averages.
Social Media Today
JANUARY 25, 2020
Infographics can be a great way to boost brand awareness - here are some key tips to ensure you get the most out of your infographic campaigns.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
The Realtime Report
JANUARY 27, 2020
Understanding the Differences Between Traditional and Digital Marketing. Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. This included TV, radio, billboards, flyers, direct mail, magazines, newspapers, and promotional events. Digital marketing has been growing in importance since the ’90s; this is when the internet first became popular.
Forbes Social Media
JANUARY 25, 2020
What are the seven wonders of the world? Seven Ancient wonders of the world. What are the Seven new wonders of the world? It may be more tricky than you think to name all seven though—until of course reading this article.
Hootsuite
JANUARY 28, 2020
Instagram TV (IGTV) is Instagram’s long-form video platform—and it could be a great tool for your brand’s Instagram marketing strategy. Launched in June 2018 , IGTV has a few different elements that make it stand out: Longer than Instagram stories. Regular users can upload videos that are up to 10 minutes long. Verified users can upload hour long videos.
Social Media Today
JANUARY 28, 2020
Looking to get more out of Facebook for your social media marketing efforts in 2020? Check out these stats.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
The Realtime Report
JANUARY 26, 2020
Understanding the Differences Between Traditional and Digital Marketing. Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. This included TV, radio, billboards, flyers, direct mail, magazines, newspapers, and promotional events. Digital marketing has been growing in importance since the ’90s; this is when the internet first became popular.
Oktopost
JANUARY 30, 2020
Watch what you say around marketers—there are some new four letter words out there that are known to immediately raise the temperature in the room when people start dropping them. We’re talking about GDPR, CCPA , and the rest of the data compliance regulation acronyms. If you’re in marketing and you haven’t felt the impact of these laws on your work yet, it’s probably only a matter of time.
agora pulse
JANUARY 29, 2020
Using social media for lead generation? Then you probably wonder at times whether your results are typical. Here’s a look at the state of social lead generation from folks in the marketing trenches. News outlet Social Media Today and marketing platform SharpSpring recently collaborated to study how marketers are using social media for lead generation.
Social Media Today
JANUARY 29, 2020
Facebook has outlined its evolving data privacy tools on Data Privacy Day, including its off-platform activity listing and improved log-in alerts.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
The Realtime Report
JANUARY 25, 2020
Airbnb Caught Price Gouging Super Bowl Attendees in Miami. AirbnbWATCH, an affordable housing advocate and consumer watchdog group, released a report showing significant price gouging of football fans traveling to Miami, Florida for Super Bowl LIV. As the National Football League (NFL) season concludes in a dramatic faceoff between the Kansas City Chiefs and San Francisco 49ers on Feb. 2, AirbnbWATCH released a report showing significant price gouging by Airbnb hosts in Miami, most of whom are
Ignite Social Media
JANUARY 30, 2020
Like many things on social, the number of ways users can connect with their friends continues to grow. Towards the end of last year Facebook launched Threads from Instagram. It’s a standalone camera-first messaging app that serves as a way to stay connected with your closest friends through pictures, videos, stories and more. Read on to learn more about the latest camera-first messaging app.
Sprout Social
JANUARY 27, 2020
In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software
Social Media Today
JANUARY 28, 2020
Looking to update your video content strategy in 2020? Check out this collection of stats and tips.
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Discover just how easy it is to boost SEO with social media.
The Realtime Report
JANUARY 31, 2020
4 Steps to Write the Perfect Business Thank You Note. When was the last time you received a handwritten thank you note? It might have been yesterday or ages ago, but it has become less common, yet never less special. Although technology has brought us to the point where it is easier to send an email or text message, a professionally written thank you letter or card is an authentic way for a business to increase brand positivity, raise sales, and build trust.
Likeable
JANUARY 28, 2020
Media headlines and marketing campaigns have given the millennial generation (born between 1981 and 1996) attention for years—but recently there has also been increased focus on the next youngest generation, Generation Z, which is made up of anyone born starting in 1997. Though both are considered the younger generations, there are many key differences between Gen Z and millennials, particularly in the content they consume.
Forbes Social Media
JANUARY 26, 2020
The Clearview AI nightmare has already been well-documented. Now, it’s emerged that if you want to be deleted from its 3 billion image database, you have to prove who you are first.
Social Media Today
JANUARY 28, 2020
Facebook has released a new set of previews for its upcoming Super Bowl ad, its first major campaign tied to the Super Bowl.
The Realtime Report
JANUARY 28, 2020
A Guide to Scaling Your Brand Quickly and Sustainably. When you have a goal to make a big impact on the world , you don’t want your business to move slowly. Scaling your brand quickly is essential when you want to change the world in a positive way. You don’t just want to have quick success, though. You want to have the success that is going to last long term, and we understand that.
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