Sat.Apr 06, 2019 - Fri.Apr 12, 2019

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Does Organic or Paid Social Media Work Better for Small Businesses?

The Realtime Report

Does Organic or Paid Social Media Work Better for Small Businesses? By Kirsten Herhold. Over 70% small businesses use social media , meaning most recognize the value of social media as a channel for customer engagement. The question that small businesses face, though, is whether to invest in paid social media marketing: Can you pay your way to social media success?

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3 Differences Between B2C and B2B Social Media Marketing

Oktopost

B2B 131
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How to Level Up Your Contributed Content Game

Meltwater

Contributed articles have long been a staple in an effective PR plan. They establish your brand as an expert on a topic and fall under earned media, meaning the only… Read More >>>.

Content 166
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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

Guest Post by Lisa Holtorf and Dawn Buzynski. For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work.

CSR 200
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Firebelly Marketing Selected As A 2019 Shorty Awards Finalist

Firebelly

We are excited to announced that Firebelly Marketing has been selected as a Shorty Awards finalist in the Best in Restaurants category for our work with Noble Roman’s Craft Pizza & Pub. What are the Shorty Awards? Widely recognized as the “Oscars of social media,” this is the 11th year the Shorty Awards will be […]. The post Firebelly Marketing Selected As A 2019 Shorty Awards Finalist appeared first on Social Media Marketing Agency | Firebelly Marketing.

Marketing 189
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How Storytelling Can Help Your Sales in 2019

yMarketingMatters

There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are talking to people. Individuals. Think P2P :: Person-to-Person marketing. And with the internet, location is not a barrier in the same way it used to be.

B2B 178

More Trending

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LinkedIn Sponsored InMail, Micro-Influencers and Blogging: A Winning Combination

Social Media Today

Micro-influencers offer a more cost-effective option for targeting the audiences you need to reach. Take a look at how one company used LinkedIn InMail to build valuable micro-influencer connections.

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Getting Your Business Underway: 8 Platforms for Buying and Selling Heavy Equipment

The Realtime Report

Getting Your Business Underway: 8 Platforms for Buying and Selling Heavy Equipment. If you are just getting started in business or ready for the next phase in your plans it is likely that you may have the need to buy and sell items of equipment and machinery, which can be a daunting task if you don’t know the best way to do this. Here are some pointers on the various options that are open to you when you are in the market for some new equipment and, also, when you want to sell some items too.

Buy 142
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How Storytelling Can Help Your Sales

yMarketingMatters

There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are talking to people. Individuals. Think P2P :: Person-to-Person marketing. And with the internet, location is not a barrier in the same way it used to be.

B2B 130
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Who sets the beat in the electronic music industry?

Audiense

The music industry generates an increasingly fruitful business, partly thanks to technology. The most innovative companies are already benefiting from the technological possibilities: creating more personalized strategies to increase engagement with the fans of the artists, discovering new talents or even related brands with which to create profitable partnerships.

Industry 135
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Grow Your Business with the Marketing Flywheel [Infographic]

Social Media Today

Sick of hearing about sales funnels? The next growth process could be the 'flywheel'- here's an overview of the theory behind it and how it works.

Overview 167
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Brief is the new black: Why brands are tweeting just one or two words

Unmetric

Gone are the days where tweets with perfect grammar and full sentences were the ones that got all the attention. Nowadays, brands have jumped onto a new social media bandwagon: tweeting single words or even seemingly random words. We decided to dig deeper into these brand tweets to see what exactly they were doing. Were the words actually making sense?

Brands 123
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How Storytelling Can Help Your Sales

yMarketingMatters

There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are talking to people. Individuals. Think P2P :: Person-to-Person marketing. And with the internet, location is not a barrier in the same way it used to be.

B2B 100
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Ignite Your Week: Facebook Updates Key Metrics

Ignite Social Media

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Relevancy Score. Today we’re going to talk about Facebook’s new relevancy scores, their new ranking. Relevance score measures whether the ads you ran were relevant to the audience you reached.

Metrics 112
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook Will Clarify its Terms and Conditions on Data Use Amid Rising Calls for Penalties

Social Media Today

Under rising pressure from various government-affiliated groups, Facebook will seek to better explain its data usage regulations within its terms and conditions.

Data 165
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How to Use Facebook Attribution to Scale Your Conversions

agora pulse

If you’ve been running ads on multiple platforms like Facebook and Google, you’ve probably had difficulties determining how to attribute your conversions. For example, did your most recent sale come solely through a Facebook ad , or was it a combination of Facebook, Adwords, and organic search? Not knowing which sources are responsible for specific actions (like conversions) makes it difficult to allocate and scale your advertising.

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Europe's Quest For Ethics In Artificial Intelligence

Forbes Social Media

A group of EU experts just published Ethics Guidelines for AI. The European Commission aims to make them a standard for Europe and the whole world. What will this mean for the future of the industry? And what impact will the guidelines have on global competition for digital technology?

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Ignite Your Week: Facebook Updates Key Metrics

Ignite Social Media

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Relevancy Score. Today we’re going to talk about Facebook’s new relevancy scores, their new ranking. Relevance score measures whether the ads you ran were relevant to the audience you reached.

Metrics 103
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Social Media Today

Snapchat has released the latest version of its monthly 'Snap Chatter' trends report, covering the key topics gaining discussion momentum in the app.

Trends 167
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How Small Businesses Are Using Social Media for Online Reputation Monitoring

agora pulse

How are small businesses monitoring their online reputations? By using a mix of digital and human resources to scour social media and Google search mostly. That fact is among the key findings from a recent report from Clutch. The research was based on data from a survey of 529 owners and managers of small businesses (firms with fewer than 500 employees).

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10 Sprout features you might not know about

Sprout Social

From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. With all of the features available on Sprout, you might be overlooking a few easy opportunities to save time and gain greater insight into your social performance. To help you make the most of Sprout features, our experts on the Customer Support team created a list of 10 great Sprout tips that can help you get the most out of your social marketing.

Features 107
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Pioneers of Artificial Intelligence: Slovenia to Set Up International AI Research Centre with UNESCO

Forbes Social Media

Slovenia- one of the unsung pioneers and largest contributors to artificial intelligence (AI), has announced plans to set up Europe’s first international AI research centre with the help of UNESCO.

Research 106
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Facebook Launches New Brand Safety Controls to Better Protect Advertisers

Social Media Today

Facebook has updated its Brand Safety tools in order to help businesses ensure their ads don't appear alongside potentially offensive content.

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When is it Time to Upgrade Your POS?

The Realtime Report

When is it Time to Upgrade Your POS? Most people believe that the products and services a business sells are what makes that business successful. Others will tell you that a company’s customer service will make or break a business. While having high-quality, reasonably priced products and services along with excellent customer service are certainly factors in the success of your business, you’ll be surprised to learn that having a modern, streamlined POS system can be what you need to drive your

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How to Track Conversions from Social Media

Oktopost

For B2B marketers looking to prove the credibility of their work, the most important metrics are the ones that show a real impact on revenue. Your marketing automation and social media teams each have certain KPIs in order to prove the ROI of their marketing initiatives. Unfortunately, there can be a great deal of overlap when it comes to tracking lead sources, especially where social media is concerned.

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#258: Achieve More While Doing Less with Michael Hyatt

Amy Porterfield

As entrepreneurs, we’re driven by our passion and ideas. There is never a lack of projects and things that need to get done. Even worse, we often jump from one task to the next as we try to get caught up with our endless list. Does it seem like you never have enough time in […]. The post #258: Achieve More While Doing Less with Michael Hyatt appeared first on Amy Porterfield | Online Marketing Expert.

Project 100
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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5 Advanced Social Media Marketing Tips to Help Boost Your Campaigns

Social Media Today

It's time for social media marketing strategies to move beyond vanity metrics - here are some tips to help you up your social strategy game.

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Making Your Employees Feel Appreciated Is Good for Business

The Realtime Report

Making Your Employees Feel Appreciated Is Good for Business. By David Neagle. Some companies believe bringing in morning donuts, having a catered lunch or celebrating birthdays will make their employees feel appreciated. Yes, these are nice gestures to say “thank you” for your team’s hard work, but it can feel a little bit forced. Instead, you should work toward establishing a culture of gratitude all day, every day, which science says can boost productivity, employee satisfaction and — do

Metrics 87
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How to Impress Your Clients with Proper Social Media Reports

Oktopost

Updated in April, 2019. As a marketing agency, you know your clients need results. Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in.

Report 95
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60+ May Social Media Ideas – Videos, GIFs and more!

Socially Sorted

Need some May Social Media Ideas? In this post we share a packed list of Social Media Holidays for May, with bucketloads of social videos, GIFs and more! You’ll never run out of May content ideas again! Tulips by Sunlike, Shutterstock BY DONNA MORITZ | 12TH APRIL, 2019 | // Read More. The post 60+ May Social Media Ideas – Videos, GIFs and more!

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Facebook's Implementing New Rules and Processes to Stop the Spread of Harmful Content

Social Media Today

Facebook has outlined a range of new tools and rules to crackdown on the spread of false, misleading and/or illegal content on its platform.

Process 167