Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Side note: this was Angie’s first time on #measurePR as a featured guest, though I’ve been asking her to join for ages.

Engagement 143

Engagement Banking Eventful Communities 143

Pam Moore

NOVEMBER 23, 2016

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Smart and savvy marketers know they can even use Facebook Live to conduct customer research as well as increase leads and sales!

Small Business 131

Small Business Video Facebook Training 131

Ignite Social Media

NOVEMBER 21, 2016

Finally, Instagram will allow links and @mentions in their stories, while Twitter makes another move to make the platform friendlier, in this week’s Social You Should Know. Instagram Adds Links, Boomerangs and Tagging to Stories. Instagram has become an increasingly vibrant community over the last two years, but the ability to link from content was a big drawback for marketers.

Instagram 131

Instagram Survey Hashtag Influencer 131

Sprout Social

NOVEMBER 21, 2016

From Puppy Day to Awkward Moments Day, there’s an occasion for just about anything. Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. Some are meant to generate awareness and promote a cause while others focus their attention on the cute, quirky and nonsensical. When positioned properly these occasions can be a great opportunity for your brand to reach a new audience.

Hashtag 119

Hashtag Eventful Survey Report 119

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Waxing UnLyrical

NOVEMBER 23, 2016

We’re going to take a break for the Thanksgiving holiday, and I hope you will too. This year has gone by so fast, and so much has happened … we need a bit of down time, don’t you think? Thank you for being a part of my world. I hope you have a wonderful holiday, full of (tasty) turkey (or tofurkey), treats and, most of all, togetherness with those you love.

Banking 143

Banking Consultant Training LinkedIn 143

Buffer Social

NOVEMBER 21, 2016

Instagram has today released two major updates to their product: Instagram live video and disappearing photos and videos for groups and friends in Instagram Direct. Instagram Live lets you broadcast video to your followers in real-time as part of Instagram Stories — a feature that launched in August and is now used by 100 million people every day.

Instagram 100

Instagram Video Groups Groups 100

Meltwater

NOVEMBER 22, 2016

A primary aim of brands is to insert themselves into the lives of consumers, whether… Read More.

Brands 125

Brands 125

agora pulse

NOVEMBER 21, 2016

With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. That’s good news for a lot of us looking to get into the industry! However, the bad news is that nowadays, it’s likely anyone who has their own personal Facebook profile considers themselves a capable social media man

Social Media Management 93

Social Media Management Social Media Applications Analytics 93

Buffer Social

NOVEMBER 21, 2016

What does the future look like for social media? That’s a question we regularly discuss here at Buffer and one we’re not quite sure anyone has a concrete answer to. However, there are some clues out there as to what the future in 2017, and beyond, may look like. As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead.

Trends 88

Trends Social Media Predicition Instagram 88

Ignite Social Media

NOVEMBER 23, 2016

Congratulations, everyone! We’ve almost made it to the end of 2016. It’s certainly been an … interesting … year. This holds true for the world of social media, also. (Except in this case I mean ‘interesting’ in the most genuine of ways.). Given how fast social media moves, looking back on a year in this landscape is like looking back 10 years in traditional marketing spaces.

Social Media 129

Social Media Sentiment Eventful Cost 129

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Meltwater

NOVEMBER 25, 2016

It’s easier than ever to create and share content.In fact, we all create and share… Read More.

Types 117

Types Content 117

Social Media Marketing

NOVEMBER 25, 2016

When the visitors get linked to the web page without making an immediate inquiry or purchase, the clever process to get more such visitors for your site is called remarketing. In from of the targeted audience that has regular access to your site, this allows you to position targeted ads. There are different formats of positioning the ad remarketing ads on the websites.

Adwords 87

Adwords List Advertising Google 87

Sprout Social

NOVEMBER 21, 2016

We as consumers like to think that we’re above marketing tricks. We’re savvier than when we were shopping 10 years ago. We use tools like price-comparison apps and budget-prompted push notifications to help us shop better. Use consumer psychology to your business’ advantage. This doesn’t mean you use evil tactics to deceive your customers. Consumer psychology is all about knowing your customer’s buying habits.

Tips 82

Tips Facebook Price Discount 82

Buffer Social

NOVEMBER 20, 2016

We’ve found that one of the biggest challenges for social media marketers today is connecting social media to real business objectives and goals. From brand awareness right on down to customer conversions, social media has the potential to fit into many parts of the marketing and sales funnel. But where does social media fit best ? That is the important question we set out to answer!

ROI 96

ROI Social Media How To Authentication 96

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Social Media

Meltwater

NOVEMBER 23, 2016

There are several major lists published each year to highlight the best and most highly… Read More.

List 116

List Strategy Publishing 116

The Realtime Report

NOVEMBER 21, 2016

Obsolete SEO Techniques It’s Time To Forget. Due to constant changes to policies, search engine giants like Google are constantly forcing SEO experts to adapt to new realities. SEO methods that were efficient not too long ago are now not only completely useless, but can actually affect your search results negatively. But what methods should you ditch completely and which ones are still efficient?

SEO 76

SEO Directory Foursquare Engineering 76

Sprout Social

NOVEMBER 22, 2016

We know how powerful social media can be for branding. It’s one of the most effective ways to reach the masses and build awareness for your company. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Social media conversions are the ultimate sign of success for marketers.

Conversation 80

Conversation Social Media Tips comScore 80

Twist Image

NOVEMBER 23, 2016

Don't worry, the robots and artificial intelligence-driven creatives will have a hard time doing this. The rock band OK Go make some of the most astonishing and creative music videos. In fact, I'd argue that they are much more than just "music videos," but rather engines that inspire creativity - on many different levels. Many believe that we live in a world, where it is increasingly difficult to do anything that is original.

CSR 73

CSR Collaboration Video Engineering 73

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Devumi

NOVEMBER 25, 2016

The life of a beginning author is difficult. Trying to get your first story published is going to be a struggle as you go from one publisher to the next. Getting people to then actually read your work is an even harder challenge to go through. This is why the social media for authors tactics […]. The post Social Media for Authors: Get Social To Get Published appeared first on Devumi.

Publishing 69

Publishing Social Media Case Study Hashtag 69

Meltwater

NOVEMBER 24, 2016

We're making a list so you don't have to check it twice. Just like Santa's… Read More.

Eventful 89

Eventful List 89

Absolute PA

NOVEMBER 25, 2016

As an entrepreneur, customer service is your matcha and mojito. If you don’t seduce and cherish your clients, they won’t be working with you. Not only that, they won’t be recommending you to all their friends either. To create truly memorable, long-lasting client relationships, you need to be clever. You need to do the dance. You need to get them to love you, in a Salvatore brother kind of way.

Authentication 52

Authentication Tips Buy Social Media 52

Twist Image

NOVEMBER 22, 2016

Disruption. Automation. Innovation. People are no longer terrified that their jobs are going to be shipped overseas. Oh, don't be fooled. There's still that. Now, technology is also threatening to have our jobs (yes, all of our jobs) become obsolete through automation. There are two divergent trains of thought on the topic of automation, artificial intelligence, machine learning and robotics.

Open Source 70

Open Source Web 2.0 Software Training 70

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Social Media

ProBlogger

NOVEMBER 21, 2016

By ProBlogger SEO expert Jim Stewart of StewArt Media. You’ve no doubt seen the subject of HTTPS in the media recently – the importance of applying it to your blogging website in order to preserve your Google rankings has been widely reported. But what does it mean for you? Do you have to drop everything and start the process of moving over right away, or will it pay to wait a few months?

Sites 41

Sites SEO Google Blogger 41

Pixlee

NOVEMBER 24, 2016

With more than 500 million active users, Instagram is the most popular visual marketing platform in today's social media landscape. Digital marketers must be able to master Instagram marketing to connect with Millennials, tell their brands’ visual stories, and stake out a presence on visual media. Mastering how to connect with the Instagram market, however, is a challenge for many marketers.

Instagram 40

Instagram Marketing Campaign Influencer 40

Convince & Convert

NOVEMBER 22, 2016

Wondering if Twitter could be the marketing tool your business needs? Thinking your company needs a larger Twitter following? Here are the questions you should ask yourself first: Do I need business instantly (and have no following)? If yes, then no social media channel is going to be right for you—try advertising. Do I (or my team) have four hours a week and $100 a month (that’s your estimated tool cost)?

Twitter 129

Twitter Startup URL Curation 129

Twist Image

NOVEMBER 20, 2016

Episode #541 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. You can't turn down the chance to have a chat with legendary advertising professional, Alex Bogusky. Yes, he was on the cover of Fast Company magazine. Yes, he's been called the Steve Jobs of advertising. Alex joined famed ad agency, Crispin and Porter, in 1989.

Advertising 69

Advertising Google Brands Company 69

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Social Media

ProBlogger

NOVEMBER 25, 2016

As November winds up (and plenty of you are still enjoying what’s left of the Thanksgiving weekend), Instagram continues to roll out Snapchat-style changes, we have some epiphanies courtesy of Seth Godin and Unsettle blogger Sarah Peterson, and thinking from the point of view of our customers (those of us who have them!). The internet never sleeps!

Microblogging 31

Microblogging HootSuite Instagram Advertising 31

Socially Sorted

NOVEMBER 21, 2016

Are you ready for your best year in 2017? Want to get started early this year? . In this post I share 3 steps to set content goals for your best year in 2017. . I’ll be the first one to put up my hand and admit that I am not naturally a goal setter and I AM naturally a procrastinator. But I’ve been getting better at it and this past year has taught me a lot about setting goals and working on projects… personal and professional.

Content 77

Content Survey eBook Project 77

Sprout Social

NOVEMBER 23, 2016

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. As a rule of thumb, you should avoid gimmicks and cheesy marketing ploys. And recreating an approach that worked for one brand won’t always pan out for yours.

Social Media 98

Social Media Content Meme Geotagging 98

Twist Image

NOVEMBER 23, 2016

Social media was not supposed to act like traditional media. In fact, one could argue that everything we thought was possible about connectivity and social media could best be understood by reading the business book classic, The Cluetrain Manifesto. The anchor quote from that book was, "markets are conversations." Let's roll with that. Would you agree that if you were to split up your marketing efforts by traditional media and social media that your social media activity acts like a conversation

Social Media 69

Social Media Journal Sentiment Communities 69

ProBlogger

NOVEMBER 22, 2016

Black Friday is almost upon us, with Cyber Monday right around the corner – the ‘silly season’ has started and before you know it we’ll be panicking about the holidays and whether we’ve ended up on the Naughty or Nice list! Here at ProBlogger we’re busy working on some exciting plans for 2017, but paused to think about what we could do for you to round out 2016.

Discount 30

Discount Eventful Price eBook 30