Waxing UnLyrical
FEBRUARY 24, 2016
Guest Post by Karen Freberg. Snapchat has become one of the most popular and talked about platforms for 2016. Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there are other brands that advertised during football’s biggest night that you may want to check out.
Bill Hartzer
FEBRUARY 23, 2016
We just got word that Google’s AMP ( Accelerated Mobile Pages ) project is live. That means that if your website can serve up Accelerated Mobile Pages (AMP) versions of your content then you will probably see more traffic from mobile. Google will be encouraged to show your site more often in the mobile search results. So, how do you make your WordPress site compatible?
Webbiquity SMM
FEBRUARY 23, 2016
Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. As noted below, Instagram is taking off (nearly a third of U.S. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) whi
Firebelly
FEBRUARY 22, 2016
We’re excited to announce that we have recently started working with Gnarly Grove Hard Cider. Gnarly Grove Hard Cider, crafted in Indiana, is naturally gluten-free, made from 100% fresh pressed apple cider and available in two flavors—Original Blend and Legendberry. Firebelly will be providing a combination of social media strategy, social media management and social ad management services.
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Waxing UnLyrical
FEBRUARY 22, 2016
You know how they say there’s no “I” in “team”? Well, there’s no “I” in “success,” either. So this week’s roundup focuses on how collaboration can play a major role in successful campaigns and projects. 1. Collaboration Tools for Social Media Teams: You Don’t Have to Do It All Alone.
Convince & Convert
FEBRUARY 22, 2016
Make ‘Em Laugh. What’s the one thing that business leaders forget when crafting their brand identity and business stories? Humor. A little lightheartedness can go a long way when forging connections with your consumer base, and who better to learn this skill from than the Social Media Lead of The Onion, “America’s finest news source”?
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Idaconcpts
FEBRUARY 26, 2016
Even with the strong showing of competitors such as Samsung, LG, and HTC, Apple continues to be the trendiest toy on the smartphone block. With rumors constantly circulating about new innovations that the company is attempting to incorporate into its flagship product’s design, it seems as though that, even as the new version of the iPhone is released, consumers can’t help but immediately look forward to next one.
Talkwalker SM
FEBRUARY 25, 2016
1 year ago today, we launched our first office outside Europe in New York City. We were confident that things would go well given our success in Europe and the inquiries we were receiving from the US, but even we didn’t predict that things would take off as tremendously as they have. Since we first launched state-side we have: - Worked on more than 500 projects for brands and agencies. - Signed major clients in a variety of industries from public relations and healthcare, to pr
Convince & Convert
FEBRUARY 26, 2016
I am ready to proclaim that 2016 will be the Year of Mobile. Don’t worry—I’m only kidding. Quite frankly, if I hear someone actually proclaim that—and I know if I Google “Year of Mobile,” I’ll find plenty of articles in my search results—I will bang my head against the nearest wall until it is stricken from my memory. In other words, enough already with the “(Insert Year here) will be the year of mobile” nonsense.
Bill Hartzer
FEBRUARY 26, 2016
The Alexa What’s Hot feature was just officially turned off today. If you now go to www.alexa.com/whatshot you’ll be redirected to a support article on the site: The What’s Hot feature has been retired – February 2016. The Alexa What’s Hot feature was retired in February 2016. You can uninstall the optional buttons from your Internet Explorer toolbar at any time via the toolbar options menu.
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A beginner's guide to social media automation tools and getting automation right.
Idaconcpts
FEBRUARY 24, 2016
In partnership with Gemalto, I spent a week visiting business across the island of Oahu using only a chip debit or credit card for payment. Three other personal finance bloggers joined me in investigating the state of EMV support in their communities. My “ EMV for a Week Challenge ” included ten tasks, ranging from buying a magazine at a gas station to hitting a tourist attraction around town.
Kikolani
FEBRUARY 25, 2016
It’s extremely hard to think about digital marketing without considering content production. If you have any experience in online marketing, you should know that the power of marketing communication is shifting away from businesses and more towards customers. To that end, you study and do everything you can to create top-notch content for customers to like and trust your brand.
Convince & Convert
FEBRUARY 23, 2016
Image via BigStockPhoto.com. Few government forms or processes engender more frustration and hatred than the US Department of Education’s FAFSA (Free Application for Federal Student Aid) form. Yet with just a bit of listening to what people hate about the FAFSA , combined with an innovation framework, I helped create a profitable business. The Problem With FAFSA.
Bill Hartzer
FEBRUARY 25, 2016
About a day after I made my website Google AMP compatible, I am now seeing data in Google Search Console for Accelerated Mobile Pages. Turns out that the official WordPress Plugin, for some reason, is generating errors, though. Let’s take a look at the errors that are generated, and see if there is a way to fix them. If you have verified your website in Google Search Console, and if you are using Google Accelerated Mobile Pages on your site, then it looks like it takes about a day until Go
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Talkwalker SM
FEBRUARY 23, 2016
Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. This stereotype is no more. Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. All the major players of the luxury goods industry are now present on social, trying to find new ways to engage with their fans and customers to build up brand perception.
Amy Porterfield
FEBRUARY 24, 2016
Over the last few years, I’ve noticed that one of the big reasons my students struggle with list building is that they lack consistent original content in their marketing strategy. It’s an easy trap to fall into. After all, creating content takes time, effort and creativity. You might even be thinking “Amy, all my focus is going […].
Convince & Convert
FEBRUARY 24, 2016
Fortune Favors the Bold. If there’s one thing that never changes in marketing it’s that things are always changing. How do we keep up with the constant shifts in the digital landscape? By always changing our approach, of course! Jim Tobin is a shapeshifter and a true pioneer of social media and its dominating use in influence marketing. He believes in taking the time to get to know your influencers, creating partnerships, rolling with the punches, and setting up success that keeps on
Kikolani
FEBRUARY 23, 2016
Another buck down the drain. You keep blowing through hard earned cash on Facebook Ads with the hope of building your email list. Experts like Rick Mulready and Amy Porterfield make it look easy to get conversions at $1 each. Yet you keep struggling to generate a positive return on ad spend. Is it time to call it quits? Maybe there’s still hope. I achieved a 62.5% email opt-in rate from Facebook Ads with good custom audience selection and a well-designed landing page.
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Janet Fouts
FEBRUARY 23, 2016
A talented community manager is a nurturer, an arbiter of quarrels, a font of information and resources, and a facilitator of discussions that encourage growth.
Bill Hartzer
FEBRUARY 24, 2016
It’s been been a while since I send out my newsletter. If you are one my newsletter subscribers, this is the type of content that you’ll receive in my monthly newsletter. For me, the past few months I’ve had some personal and family challenges to deal with, so that’s really why I haven’t been sending out a weekly newsletter.
Convince & Convert
FEBRUARY 25, 2016
Location, Location, Location. Jeffrey K. Rohrs and Raj Nijjer join the Content Pros Podcast this week to share exciting developments in a brand new industry: location-based personalization and marketing. Jeffrey is the CMO at Yext while Raj is a publisher at Yext’s media outlet, GeoMarketing.com. Together, they are working to forge innovation in an industry based around location data.
Social Media Network Marketing
FEBRUARY 24, 2016
Parents you got to know this. Google has introduced a Search Engine for Kids. This means you do not have to worry about adult sites and so on. It is called Kiddle.co. It is more of a visual search engine for kids. It is powered by Editors and Google safe search.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Proactive Report
FEBRUARY 22, 2016
News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. The main issue with news analytics is not, as many feared, that people only want to be entertained and don’t pay attention to serious issues anymore, but rather that the quality of data is not showing the true
Talkwalker SM
FEBRUARY 22, 2016
With an estimated share of 9% of global GDP , the tourism industry is a major contributor to the world’s economy. But aside from financial impact, tourism is also a huge topic on social media : every day, thousands of people share posts about where they went or want to go. A recent Deloitte study revealed that social media has become the third biggest source of inspiration for travel consumers , only superseded by word of mouth and friends and family recommendations. .
Convince & Convert
FEBRUARY 25, 2016
Speed wins, especially when it comes to activating around live sporting events like the Daytona 500 on social media. However, as companies like NASCAR are showcasing, supplementing real-time coverage with exciting social media experiences has become a powerful combination in driving fan engagement. To maximize the viewing experience of the Daytona 500, NASCAR implemented a number of compelling social media programs, including the Hashtag 500.
Devumi
FEBRUARY 25, 2016
YouTube has always been a free platform supported by ads. With YouTube Red finally debuting its first original shows recently since the platform debuted in October, what will these mean to video marketers as we go forward? The time to start thinking about how you’ll use YouTube Red, and consider its impact on video ads, […]. The post What is YouTube Red, How will it Change Video Marketing?
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Kikolani
FEBRUARY 23, 2016
Another buck down the drain. You keep blowing through hard earned cash on Facebook Ads with the hope of building The post How to Get a 62.5% Email Opt-In Rate From Facebook Ads With Custom Audiences appeared first on Kikolani.
Twist Image
FEBRUARY 21, 2016
Can we admit it: video can unleash powerful brand stories, still a lot of the content we're all being exposed to is little more than a glorified commercial. . It's painting a broad brush stroke, but it does seem that way when you troll through the social feeds, or look to see what's being published by brands in places like YouTube or Snapchat. They're trying.
Convince & Convert
FEBRUARY 22, 2016
Business: Virgin America Launches #LetModFly. Calling all Mad Men fans! Time to pull out your best mid-century look and book a flight with Virgin America. In an effort to promote the airline’s expanded year-round service to Palm Springs from San Francisco and New York, Virgin America is asking customers flying to and from PSP to play dress-up.
Devumi
FEBRUARY 25, 2016
YouTube has always been a free platform supported by ads. With YouTube Red finally debuting its first original shows recently since the platform debuted in October, what will these mean to video marketers as we go forward? The time to start thinking about how you’ll use YouTube Red, and consider its impact on video ads, […]. The post What is YouTube Red, How will it Change Video Marketing?
Absolute PA
FEBRUARY 26, 2016
I’ve discovered that I am really lazy. Put me on a beach and I’ll zombie for hours. I eat snacks instead of cooking real food (cold baked beans straight from the tin, anyone?) but invite me to yours for dinner and I’m THERE. Most mornings I’m too lazy to chew food so I’ll drink a healthy smoothie. Straight out of my Vitamix jug with a straw (so I don’t need to lift it to my mouth and it saves on washing up).
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