Social Media Today
MAY 16, 2023
A breakdown of audience engagement by format could further boost Shorts while a deeper revenue analysis shows creators where their income is coming from.
The Social Media Hat
MAY 22, 2023
Partnership Unpacked, Episode 22, with Jason Falls The post How To Think Differently About Influencer Marketing w/ Jason Falls appeared first on The Social Media Hat.
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Jon Loomer
MAY 29, 2023
There is a simple setting that most Meta advertisers don’t even realize exists, and it may be limiting the number of leads you get from lead ads forms. It’s so simple. Yet, it’s annoyingly easy to miss. Even if you know about it (I’m writing this and I still forget nearly half the time). Let me show you… Restricted or Open?
Webbiquity SMM
MAY 9, 2023
Guest post by Ahana Basu. Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal. No one can get anywhere unless he knows where he wants to go and what he wants to be or do.” Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Audiense
MAY 14, 2023
Fitbit, Oura, Apple Watch. What do all of these things have in common? Not only are they wearable tech, but they all offer a unique perspective on the average person’s health and wellbeing. From smart watches that can count your steps to a simple ring that can measure body temperature and gauge readiness for the day, consumer-facing healthcare technology has entered the mainstream over the last decade.
Janet Fouts
MAY 27, 2023
Something has been on my mind (and of my clients too) a lot lately, something that is missing in this hybrid world, and it’s human connection. This beautiful, subtle, yet amazingly powerful aspect of our humanity is often overlooked, especially in today’s noisy, digitized world. How can we ignore that our mental well-being is intrinsically linked to our ability to connect with others?
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Social Media Hat
MAY 17, 2023
Protect your brand and your influencers, template included! The post The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies appeared first on The Social Media Hat.
Jon Loomer
MAY 22, 2023
Meta started rolling out Advantage targeting in 2021 , allowing the ads algorithm to expand your chosen targeted audience in certain situations. How and when expansion works is still often misunderstood. It makes sense why. This topic has been a moving target. In just two years, of course, three different Advantage targeting products with expansion capabilities have rolled out (and a confusing fourth on the horizon).
Forbes Social Media
MAY 2, 2023
Donald Trump started a new ad campaign on Facebook last week that insists the U.S. is doing worse under President Joe Biden. The only problem? The photos in the ad are from Trump’s time at the White House.
Hootsuite
MAY 31, 2023
Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Caption writing, image sourcing, responding to followers…the list goes on. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.
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A beginner's guide to social media automation tools and getting automation right.
Oktopost
MAY 4, 2023
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary In today’s highly competitive content landscape, marketers are faced with the challenge of not only creating content that stands out but performs. There is a solution– one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader.
Social Media Today
MAY 23, 2023
Google's rolling out a range of generative AI tools to help marketers create more resonant, relevant campaigns.
The Social Media Hat
MAY 16, 2023
B2B SaaS Influencer Marketing Is A Powerful Strategy The post Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming appeared first on The Social Media Hat.
Jon Loomer
MAY 14, 2023
If you are to find success with Meta ads, you won’t do so blindly. You must understand the role of the Meta ads algorithm and generally how it works. This isn’t about manipulating the algorithm, taking advantage of unique algorithmic preferences for your gain. Chasing the algorithm is a fool’s errand. You’ll find yourself repeatedly trying to please something that is constantly changing while ignoring what’s most important: Valuable ad content.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Sprout Social
MAY 23, 2023
Every new advancement in tech sparks new possibilities—and new fears. This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important.
Hootsuite
MAY 1, 2023
Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Coordinating all these moving parts can be time-consuming and overwhelming, but there are a few simple ways to make your workflow more efficient.
Forbes Social Media
MAY 30, 2023
TikTok has stored the most sensitive financial data of its biggest stars — those in its "Creator Fund" — on servers in China.
Social Media Today
MAY 5, 2023
LinkedIn's parent company Microsoft is working to bring generative AI to all its apps and functions.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Amy Porterfield
MAY 18, 2023
Listen on… How AI will actually impact your small business (from the perspective of a small business owner) Does the idea of incorporating AI and tools like ChatGPT into your marketing plan totally overwhelm you? If so, you’re not alone, sweet friend. Technology is changing in big, big ways — and not only […] The post #572: ChatGPT, AI, & How To Use It In Your Marketing with Emily Hirsh appeared first on Amy Porterfield | Online Marketing Expert.
Jon Loomer
MAY 10, 2023
We’ve all heard it: “Facebook ads don’t work.” Well, no. Facebook ads don’t work for you. The way that you’re using them. But they can work. Far too often, we blame the platform or algorithm or other mysterious things that we don’t understand to explain why we’re not getting better results. But if we change our relationship with how we view the platform, it leads to far more productivity.
Sprout Social
MAY 9, 2023
The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.
Hootsuite
MAY 15, 2023
As a business-oriented social network, LinkedIn can bring marketers up to 2x conversions. So it’s no surprise that many professionals have flocked to this platform as a part of their marketing strategy. Because LinkedIn can be powerful for professional and business accounts, many people use this platform as part of their personal branding efforts. And LinkedIn creator mode can be a huge help.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Forbes Social Media
MAY 13, 2023
Twitter announced on Saturday that it’s blocking some content in Turkey ahead of Sunday’s presidential election.
Social Media Today
MAY 16, 2023
In good news for social media managers, Meta has updated its Instagram Graph API to enable third-party posting capability.
Quintly
MAY 31, 2023
In the business and marketing landscape of today, digital content reigns supreme. Every organization, from small independent start-ups to major multinational corporations, relies on digital marketing and social media content to fuel sales and reach broader audiences.
Jon Loomer
MAY 31, 2023
Ever since ChatGPT rolled out and shocked the world, I’ve been focused on how I can leverage this type of technology to add value. The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. While those visions were a little blurry in the beginning, the focus has sharpened in recent weeks. Even though we are still in the very early days of this technology, I’m downright giddy about the potential.
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Discover just how easy it is to boost SEO with social media.
Sprout Social
MAY 11, 2023
Operating on social media without brand safety tools is like browsing the internet without malware protection. Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online.
Hootsuite
MAY 25, 2023
Let’s all welcome our robot overlords, as AI has proven to be an unstoppable force in digital marketing. With our beloved robots here to stay, it’s high time you kitted out your marketing toolbox with the best AI tools for social media! This blog post will cover 15 of the best tools AI social media marketing offers. We’ll look at tools to help you write, create videos and imagery, prompt the best hashtags and times to post, and much more.
Forbes Social Media
MAY 8, 2023
A video featuring Vice President Kamala Harris speaking gibberish has gone viral on social media platforms like Facebook, Twitter and TikTok. And while Harris has been criticized in the past for making strange speeches with a lot of empty buzzwords, this video is completely fake.
Social Media Today
MAY 3, 2023
Twitter's either added a record amount of new users, or it's not tackling bots as aggressively as it claims.
Amy Porterfield
MAY 4, 2023
Listen on… A step-by-step breakdown on how to get started with affiliate marketing Would you believe me if I told you that I make over one million dollars in affiliate revenue each year? It’s true – and believe me, I’m not telling you this to brag. I’m telling you this because you, too, […] The post #568: Affiliate Marketing 101: What I’ve Done To Earn $300K Per Quarter In Affiliate Revenue appeared first on Amy Porterfield | Online Marketing Expert.
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