Bill Hartzer

NOVEMBER 2, 2021

On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com. I’ve read quite a number of trademark applications over the years, as part of my expert witness work , but also as part of DNProtect , but when I looked at the Meta trademark application from Facebook, my jaw dropped

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The Realtime Report

NOVEMBER 19, 2021

3 Tips for Communicating with Influencers. By. Alexander Frolov. Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 billion in 2021 , and that number is only expected to grow. The second year of the COVID-19 pandemic continued to accelerate the popularity of influencer marketing as consumers remained reliant on online shopping and increased their use of social media platforms as an e-commerce platform.

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Influencer Tips Proposal Authentication 209

Jon Loomer

NOVEMBER 11, 2021

If you go to my Facebook page from your mobile device, you can listen to and subscribe to my podcast. In this post, I am going to explain how I did it and how you can connect your podcast to your Facebook page. You can watch the video tutorial below… Connect from Desktop. How you access the Podcasts section of your Facebook page will depend upon whether you have the new Pages experience.

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Social Media Today

NOVEMBER 22, 2021

Social media became even more crucial to marketers amid the pandemic, and this infographic outlines some of the key strategies to help boost your social media efforts.

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Ignite Social Media

NOVEMBER 2, 2021

It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. It’s an issue that a majority of marketing executives face, and one that we’re always working to help our clients with. The key is to be willing to ask questions – the right questions, that is.

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Audiense

NOVEMBER 16, 2021

In the first part of our “Tactics to Grow Your Twitter Following” guide, we shared five essential tips to help you grow your Twitter community. Consistent tweeting, regular engagement, and optimised Twitter profiles play a central role in gaining a footing. To further solidify your position in the Twitterverse, the second part of this guide will provide effective best practices you should follow based on suggestions from 100+ experts.

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The Realtime Report

NOVEMBER 3, 2021

Upgrade Your Small Business Saturday Strategy Using These Digital Marketing Tips. By. Youssef El-Mansy. As the two biggest shopping days of the year, Black Friday and Cyber Monday rightfully receive a lot of attention in our business. In fact, the entire “Turkey 5” period between Thanksgiving and Cyber Monday is like the Super Bowl of digital marketing.

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Jon Loomer

NOVEMBER 28, 2021

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). In this post, I’m going to walk through exactly how I do that. I wish I would have started using GTM to manage my Facebook pixel and events sooner. It provides a ton of flexibility and ability to get creative in ways that you can’t while sticking with standard events only.

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Social Media Today

NOVEMBER 22, 2021

TikTok's Culture Driver List provides insights into some of the most successful brand/creator partnerships throughout the year.

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Ignite Social Media

NOVEMBER 17, 2021

A lot has happened this past year. 2021 showed us both the rise and fall of Clubhouse , accompanied by some major hype around social audio that most people have already forgotten about. Facebook has been the focus of too many headlines to count, from the iOS updates to the Facebook Files to the Meta rebrand. And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year.

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Audiense

NOVEMBER 11, 2021

Whether you’re a professional who wants to promote your services or a business that wants to market your brand, growing your Twitter following is one of the important first steps. But growing your community on Twitter is easier said than done, sometimes taking years just to gain a few thousand followers.

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Oktopost

NOVEMBER 8, 2021

“What about paid social?”, we occasionally get asked by our customers. Here’s what we think about it: the biggest value of integrating social advertising functionality into your social media management platform is all about DATA. And when we say data we mean Social BI , our powerful analytics tool that allows you to ask business-related questions and dig into your social data to find answers.

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Hootsuite

NOVEMBER 1, 2021

How do you stand out in a sea of more than one billion Instagram users? Instagram SEO is a great place to start. Getting your content featured in search results pages can help extend your organic reach. Understanding how SEO on Instagram works is important for any business wanting to connect with new followers. Let’s dive in. Bonus: 14 Time-Saving Hacks for Instagram Power Users.

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Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? Tests are fun. Let’s investigate… Natively? No. First, you are not able to promote an individual episode at this time.

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Social Media Today

NOVEMBER 15, 2021

LinkedIn's latest overview provides a range of key notes and insights on Gen Z, which will soon be the biggest consumer group.

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Ignite Social Media

NOVEMBER 10, 2021

Looking for some inspiring content ideas for social media to help liven up your brand channels? We know first-hand how difficult it can be to create social-first content that checks all the boxes. Plus, with the addition of newer social networks rising in the ranks, creative teams also need to consider how one theme can be translated across different mediums.

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Audiense

NOVEMBER 24, 2021

In the first two parts of our “Tactics to Grow Your Twitter Following” series, we shared valuable tips and best practices that you can follow even without spending money. But sometimes, you need a little more than organic tactics to grow your community. The third part of our guide will provide you with a few additional tips – both paid and free – according to suggestions from 100+ experts.

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Communities Tips Twitter Organization 148

Sprout Social

NOVEMBER 30, 2021

Today, it’s easier than ever to shop online with just a few touches on your smartphone. Before 2020, online shopping was already on the rise. The pandemic only pushed the growth of ecommerce faster with revenue projected at $5.02 billion in 2022. While physical stores aren’t going away, consumers want choice and conveniene. It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving.

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Hootsuite

NOVEMBER 3, 2021

One of the most important steps in building trust in a relationship is consistency. …someone should probably mention that to Instagram. The folks over at Instagram’s HQ have been shaking things up as of late. The corporate-backed Instagram Creators account recently recommended that it’s best practice to only use 3 to 5 hashtags per post. Source: @creators.

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Jon Loomer

NOVEMBER 24, 2021

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. You can set this up using the Conversions API Gateway. The truth is that every online business is set up differently.

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Social Media Today

NOVEMBER 10, 2021

The removal of public downvotes will reduce insight into a video's performance, but may help encourage more creators to keep posting.

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Ignite Social Media

NOVEMBER 4, 2021

In testimony to the US Senate in August, Facebook whistleblower Frances Haugen proposed a regulatory reform that would make Facebook (and perhaps all social networks) responsible for any content they amplified using an algorithm. While this may seem a reasonable and nuanced approach, the impact on social media marketing would be profound. In fact, it would likely be the single most significant change we’ve seen at our social media agency in over a decade. .

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Facebook Proposal Hosting Organization 161

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Audiense

NOVEMBER 2, 2021

When many people dream up the idea of starting a new business venture or a company, they do so with a lot of fear and agitation and it is natural to feel so.

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Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. Social commerce , on the other hand, is the next frontier. The latest evolution in online shopping comes with new limitations and opportunities.

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Buy Brands Survey Apparel 143

Hootsuite

NOVEMBER 8, 2021

Instagram is a visual platform — so having photos that look good is key to a successful Instagram strategy. In other words: quality images result in quality engagement. Thankfully, you don’t need to be a pro photographer to post beautiful content to Instagram. All you need is your smartphone camera, a few editing tools and tricks… and a little practice.

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Instagram HootSuite How To Diagrams 143

Jon Loomer

NOVEMBER 30, 2021

The most common answer I give to struggling Facebook advertisers who want to know whether the results they’re getting are good or bad is simple: It depends. What’s a good CPC? CPM? Cost Per Conversion? Conversion Rate? Cost Per Lead? Cost Per Purchase? Click Thru Rate? It depends… It’s not that I’m trying to be difficult.

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CPM Facebook CPC Cost 203

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Social Media Today

NOVEMBER 27, 2021

The new tool will provide insight into what people are searching for on YouTube, which could help guide your content planning.

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Oktopost

NOVEMBER 3, 2021

Whether you’re pursuing an inbound or outbound marketing strategy, lead generation is a constant struggle. In fact, 37% of B2B marketers rank it as their number one challenge. Nestled within that challenge is an even more daunting task: finding enough qualified leads. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel.

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Forbes Social Media

NOVEMBER 30, 2021

The British Competition and Markets Authorities ruled that Facebook’s acquisition of Giphy could harm social media users and advertisers in the country.

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Sprout Social

NOVEMBER 9, 2021

Trying to figure out how to get more subscribers on YouTube? With over 2 billion monthly active users on the platform, there’s plenty of attention to go around. That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. This is especially true for branded channels. The good news is that there are actionable steps you can take to boost your YouTube subscriber count.

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Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. And with the launch of TikTok Shopping , the commercial potential here only continues to grow.

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