Social Media Strategies Summit

SEPTEMBER 14, 2021

Social media strategy is complex. A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. One of the most challenging tasks is to define our brand voice and tone. After all, everyone wants to be relatable and engaging on social media. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns.

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Brands Meme Research Social Media 286

Webbiquity SMM

SEPTEMBER 28, 2021

Guest post by Lisa Sicard. Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. Facebook alone had banned over 1.3 billion accounts in just the three months from October to December of 2020, according to Forbes. It doesn’t only happen on Twitter or Facebook. It can happen on any social media network today, even the Pinterest channel.

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Social Networking Guidelines How To Policies 265

Janet Fouts

SEPTEMBER 26, 2021

The massive disruption we’ve been through the last few years has caused a paradigm shift in how we live and work. Employees are no longer satisfied with the autocratic leadership and stilted engagement strategies that used to be the norm. People are looking for jobs where they really feel respected, encouraged, and where everyone is part of creating and supporting a corporate culture that nurtures productivity rather than drives it.

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Jon Loomer

SEPTEMBER 30, 2021

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. It won’t always cost the same amount to get that click or conversion. In fact, the rate at which people act on your ads could remain constant while your costs could fluctuate wildly. Why? The role of competition. Competition will become a bigger issue for most advertisers during the final quarter of the year.

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Social Media Today

SEPTEMBER 7, 2021

Should influencer marketing be part of your brand’s marketing strategy? You need to know the multiple benefits you can get from leveraging influencer marketing.

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Influencer Brands Marketing Strategy 213

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships.

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Awario

SEPTEMBER 27, 2021

What's social listening? How does it work? What are its benefits for businesses? Here's a comprehensive beginner-friendly guide to answer all of your social media monitoring-related questions.

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Tools Questions Social Media 183

Audiense

SEPTEMBER 6, 2021

B2B PR measurement is definitely hard, but it is possible. Deciding what B2B PR metrics to focus on is a big part of the battle, but we heard from a number of experts that shared their tips on getting B2B PR measurement right.

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B2B Metrics Tips 180

Jon Loomer

SEPTEMBER 23, 2021

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. It’s a big change that could lead to more results (if it works the way it’s designed), but it may also upset advertisers wanting to limit targeting to a smaller group. Note that this change is still rolling out (I don’t have it yet, but we’ve confirmed it happening for some).

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Social Media Today

SEPTEMBER 18, 2021

As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them.

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UGC Loyalty Survey Brands 218

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Hootsuite

SEPTEMBER 27, 2021

Twenty years ago, if you said you worked in robo-advising, direct-to-consumer optometry, or mattress sales, you would probably be the least popular person at a dinner party. No offense but: booooring! Who invited you!? Get out! But things have changed: some of today’s hottest brands are centered around traditionally “boring” industries. Wealthsimple, Warby Parker and Casper (who trade in — you guessed it — robo-advising, direct-to-consumer optometry and mattress sales) produce some of social med

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Ignite Social Media

SEPTEMBER 23, 2021

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Sweepstakes are a great way to drum up excitement for your brand, because who doesn’t love free stuff? Games of chance have been around for ages and over the years their popularity has continued. However, running a sweepstakes just for the sake of running one, isn’t always in a brand’s best interest, unless done properly. .

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Social Media How To Guidelines UGC 186

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead?

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B2B Social Media Strategy LinkedIn 136

Audiense

SEPTEMBER 22, 2021

Looking for that perfect formula to create tweets that will get retweeted? Look no further. A good rule of thumb when writing tweets that will get retweeted is to make them interesting and relevant for your followers. We’ve got 22 simple tips and tricks to help craft expert tweets that should result in more retweets and better engagement from your Twitter followers.

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How To Tips Engagement Twitter 157

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Jon Loomer

SEPTEMBER 27, 2021

Lookalike Audiences are one of the oldest shortcuts for isolating a broad audience for targeting. Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. Of course, this is not to be confused with Targeting Expansion , which I wrote about recently. They are similar… but different. Let’s talk about what Lookalike Expansion is, why you might use it, and how it differs from Targeting Expansion.

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Facebook How To System Advertising 212

Social Media Today

SEPTEMBER 17, 2021

A new investigation conducted by The Wall Street Journal raises more questions about Facebook's societal impacts, and how to address its influence.

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Platform Journal Facebook Influencer 214

Hootsuite

SEPTEMBER 21, 2021

A good YouTube description can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers. Plus, it can help with YouTube SEO, allowing YouTube’s algorithm to understand your content and suggest it to new users, further boosting your YouTube stats. Writing these descriptions is an important part of your overall YouTube strategy.

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Ignite Social Media

SEPTEMBER 30, 2021

The Fallout from “The Facebook Files” Has Begun. What Does This Mean for Brands? The recent announcement that Instagram has stopped the development of Instagram Kids (as we recommended back in March) was not some isolated incident brought about by spontaneous internal soul searching. Rather it appears to be the first chip to fall from the bombshell “ Facebook Files ” series released two weeks prior by the Wall Street Journal.

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Sociallyin Insider Blog

SEPTEMBER 24, 2021

Viral marketing is one of the best marketing strategies. That is because it engages people's attention to the fullest. Before we dive into how to use viral marketing in the most efficient way, we first have to understand what it is.

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Marketing Brands Strategy Engagement 136

Audiense

SEPTEMBER 1, 2021

Picking the right B2B PR metrics to collect will depend on the main goals of your PR efforts. Here are some expert-recommended suggestions to consider.

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B2B Metrics 170

Jon Loomer

SEPTEMBER 22, 2021

You may want to create a Facebook ad campaign that has the goal of driving phone calls. There are many applications for this, but examples include calling in an order or making a call to discuss services with a salesperson. Direct “Call Ads” have weaknesses that Call Extension Facebook Ads help solve. In this post, let’s discuss how these are different from Call Ads, and how you can set up your own Call Extension Facebook Ad today.

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How To Facebook Applications Feed 205

Social Media Today

SEPTEMBER 23, 2021

Facebook's Content Distribution Guidelines provide more insight into the types of posts and providers Facebook seeks to limit in News Feeds.

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Feed Feedly News Guidelines 217

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. However, there are many types of social media sites out there, with new platforms and formats popping up on the regular. Some of them are pretty niche, while others have the potential to become the next Instagram or TikTok.

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Ignite Social Media

SEPTEMBER 22, 2021

Where to Start. Start at the very beginning. Assess why is the brand on social media in the first place? Why have they chosen these channels? We like to start with people first, so we want to make sure that the brand is reaching people and communicating with people. We also know that no brand is alike in terms of the customer’s path to purchase or path to conversion.

Social Media 172

Social Media Tips Retail Metrics 172

Sprout Social

SEPTEMBER 8, 2021

While images once dominated the social media landscape (and they still do), audio has gained momentum in the last couple of years. The social audio app Clubhouse created a lot of buzz when it launched in 2020 on an invite-only basis. Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on the platform. In this post, we take a closer look at Twitter Spaces – what it is, why you should use it and how you can use it for your brand.

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Audiense

SEPTEMBER 22, 2021

Modern day digital marketing is all about quality over quantity. At some point in their lifecycle, every business has been faced with the dilemma of turning their anonymous social media audiences into engaged online communities.

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Communities Social Media Engagement Marketing 155

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Discover just how easy it is to boost SEO with social media.

Social Media

Oktopost

SEPTEMBER 15, 2021

Ryan Jones, Founder, and CEO of Refuel Creative takes the hot seat today. Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Ryan Jones.

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Social Media Today

SEPTEMBER 16, 2021

Twitter's moving fast, and trying not to break things in the process - but thus far, its big new experiments are not seeing major interest.

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Twitter Process 217

Hootsuite

SEPTEMBER 22, 2021

Getting shadowbanned is every social media manager’s worst nightmare. Sure, most social platforms deny the shadowban is really a thing at all. We even tried for ourselves to get shadowbanned on Instagram , with no luck. But there are many, many, many people out there who are adamant that the shadow is real, and who fear its consequences. (Wait a minute… is this the “shadow” that Ashlee Simpson was singing about ?!).

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Social Media Guidelines Hashtag Policies 144

Ignite Social Media

SEPTEMBER 14, 2021

Social media marketing is unlike any other. It’s the only form of marketing where the target audience is able, and even encouraged, to talk back to the brand. When you hire a dedicated social media marketing agency, they’ll be able to guide you toward the strategies and tactics that help brands win at social media. But how should you choose a social media agency to ensure you are working with one of the best?

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Social Media Social Networking Brands Cost 163

Sprout Social

SEPTEMBER 20, 2021

I’ve been seeing a lot written lately about growth hacks and people offering tips and tricks to quickly grow social media audiences. You’ve probably seen them too—posting a certain number of times a day, replying to your own Tweet or using a certain number of hashtags. I have to say, the headlines do grab my attention but upon further examination I’m always unimpressed.

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Social Media Strategy Instagram Communities 129