March, 2015

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Lessons learned from a PR life

Sherrilynne Starkie

'Me! Sometimes the work week flies by so quickly that at the end of the week, I’m not sure what I actually accomplished. Sure, I know how many hours I billed and how many new contracts came in. These are the success metrics of PR agency life. But this week, I’ve been trying to take the time for closer observation. I’ve been taking notes (Google Keep) about lessons I learn (sometimes relearn) each day.

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How Social Media Generates Sales You Can’t Track To Social Media

Firebelly

A friend recently tweeted a selfie of her holding a Starbucks coffee with the following caption: “There is just no iced coffee with sugar and cream that compares to @Starbucks.” I had sworn off Starbucks in a resolution to be more frugal this year, but after a busy morning of spring cleaning, I was hot and sweaty and that coffee just looked so good.

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Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. The directive is simple: Visit us to try these delicious new dishes.

Team 124
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How to Use Instagram to Expand Business Reach

Rebekah Radice

Are you using Instagram to connect with potential customers? If not, now is the time. With over three hundred million active monthly users , Instagram can no longer be overlooked. Sure, Facebook is still the most popular social network. But, let’s face it – fatigue has set in for many businesses. Between the perceived decline of organic reach and frustration over a “pay to play” model, many are looking for an alternative.

Instagram 132
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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2015 SEO No-No’s

Saying It Social

'We see the articles containing tips of what to do when it comes to SEO all the time- redundant, complicated, and hard-to-implement. To some extent we cover the same basics here, but with a twist. In this article you will find the top 5 tips of what not to do when you’re trying to optimize your online pieces for search engine purposes. The post 2015 SEO No-No’s appeared first on.

SEO 156
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Monday Roundup: Buzz Marketing a la Spring

Waxing UnLyrical

'As we approach the start of a new month (and Q2), Spring is in the air… and in our step. From silly jokes to hidden eggs, April brings with it spontaneity. So if your marketing feels as if it might be in a rut (already!), dust it off along with the rest of your spring cleaning. Here are some ideas on “buzz marketing” (I know, I know). 1. 6 Buzz Phrases Marketers Should Take Seriously in 2015.

Marketing 165

More Trending

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Influencer Engagement: What is it? How Can I Make it Work for Me?

Firebelly

By now social media campaigns are an integral part of many businesses. Almost everyone has a Facebook page or Twitter account to engage with fans and followers. But something that seems fairly new to the space is influencer engagement. This is a different approach than getting likes or gaining followers. It is even a separate mechanism from traditional public relations.

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12 of the Best Guides and Sources for Free Stock Images

Webbiquity SMM

'At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well. As noted on the CyberChimps blog , “a picture is worth a thousand words. But a 1000-word blog post with a great picture to go with it?

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7 Smart Small Business Strategies to Get Noticed on Social Media

Rebekah Radice

Marketing your small business on social media continues to evolve. As consumers actively look to sites like Facebook, Twitter and Google Plus prior to making purchase decisions, it’s no longer a matter of if you should get active, but how fast you can create a viable presence. In fact, if you’re a local or small business, you can no longer afford to avoid social media.

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Do you have to be a customer to leave a Yelp review? Nope!

Navolutions

'Here’s a scary loophole to Yelp’s content guidelines: what if someone has an interaction with your business, but doesn’t actually do business with you? Here’s a review that someone left for a plumber in Redwood City : Her chief complaint is that she was not a customer, so is this still a legitimate review? There’s nothing about the subject in their content guidelines or terms of service, so I decided to flag the review to force a response out of them.

Review 125
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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No One Puts Social (PR) In a Corner

Waxing UnLyrical

'As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. Why? Because I think we often talk about how such a program should work, but for a lot of people – clients included – it’s hard to really understand that unless there’s some kind of visualization involved.

Diagrams 189
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How many Twitter users actually tweet?

Sherrilynne Starkie

'In a startling admission by Twitter apparently, one in five users never actually tweet. Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). A lot of these non-users are probably bots or apps that connect users automatically to Twitter.

Twitter 268
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Influencer Engagement: What is it? How Can I Make it Work for Me?

Firebelly

By now social media campaigns are an integral part of many businesses. Almost everyone has a Facebook page or Twitter account to engage with fans and followers. But something that seems fairly new to the space is influencer engagement. This is a different approach than getting likes or gaining followers. It is even a separate mechanism from traditional public relations.

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Welcome to Blogging for Business Week!

Webbiquity SMM

'It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. As reported here previously, content marketing is nearly ubiquitous, with 93% of b2b marketers using content while 88% of business buyers say online content plays a major to moderate role in vendor selection.

NewsCred 133
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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47 Social Media Ideas, Formulas And Shortcuts for Instant Improvement

Rebekah Radice

Creating a successful social media presence is one of the most important elements to branding your business online. As recent statistics show, social networking is now the top online activity in the U.S. With users spending more than 37 minutes per day on social media, making quality connections is more important than ever before. But it’s not just the amount of time spent on social media.

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Don’t Mistake Activity for Effectiveness in Social Media

Direct Marketing Observations

'The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us in regards to consumption habits and trends from the previous day.

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Monday Roundup: Renewing Your Business Strategy

Waxing UnLyrical

'Spring has officially sprung. With the weather getting warmer (hopefully) and the days getting longer, you’re hardly alone if you feel a new rush of energy. And if you’re taking a few extra hours to dust off the winter blues, I won’t tell! Need some spring cleaning for yourself and/or your business strategy? Check out these seven posts.

Strategy 161
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Should Your Business Download Meerkat? [FLOWCHART]

Saying It Social

'Information on the newest app, Meerkat, and how and when your business should adapt it in the Twitter world. Take our quiz to see if your business should download Meerkat. The post Should Your Business Download Meerkat? [FLOWCHART] appeared first on.

iPhone 166
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How Social Media Generates Sales You Can’t Track To Social Media

Firebelly

A friend recently tweeted a selfie of her holding a Starbucks coffee with the following caption: “There is just no iced coffee with sugar and cream that compares to @Starbucks.” I had sworn off Starbucks in a resolution to be more frugal this year, but after a busy morning of spring cleaning, I was hot and sweaty and that coffee just looked so good.

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A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

'As many of you know, I’m working with influencer marketing platform, The Shelf. The article below is not mine but is probably one of the best guest posts I’ve ever received here. It was originally posted on The Shelf’s blog (which by the way, is amazing), but I wanted to amplify its lessons because this post is oh-so-great. This article is authored by Lauren Jung, co-founder of The Shelf.

Blogger 137
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25 No-Fail Social Media Questions to Establish Meaningful Relationships

Rebekah Radice

Ever wonder how to connect, engage and create meaningful social media conversations ? Or how to break the ice on sites like Facebook, Twitter and Google Plus? Sure you have! It’s only natural. We all want to connect — to establish relationships that matter. But times have changed. Social networking has revolutionized the way your business is making connections.

Questions 130
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The One Mistake Every Marketer Makes with Social Media Every Day

Direct Marketing Observations

'I promise you that what I’m about to say is worth reading. Before I elaborate though, let me stress that I am qualified to post something so link-baitish as this. I’ve been knee deep in social for the better part of 8 years. So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Is There a Method for Problem Solving?

Waxing UnLyrical

'Guest Post by Lisa Gerber. It was 2009. My entire world was focused on recovering from the Great Recession. Heck, I was hoping just to make it through. My PR business (Big Leap Creative) was barely five years old at the time, and I, sadly, had to let my one employee go. It was back to me. I had taken one step forward, two steps back, and I wasn’t sure how to reverse it.

ROI 176
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12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

'Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.

Marketing 216
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How Social Media Generates Sales You Can’t Track To Social Media

Firebelly

A friend recently tweeted a selfie of her holding a Starbucks coffee with the following caption: “There is just no iced coffee with sugar and cream that compares to @Starbucks.” I had sworn off Starbucks in a resolution to be more frugal this year, but after a busy morning of spring cleaning, I was hot and sweaty and that coffee just looked so good.

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Unsubscribe from Your Junk Emails with an Email Subscription

The Social Media Incubator

'Are you still unconsciously deleting junk emails or subscriptions every week? Every day? Well there is a quick and easy fix to organize all of your email subscriptions, including ones you don’t even know about. The answer? Subscribe to one more email. Let us explain. It’s called Unroll.Me , and it our very early Christmas present to you (don’t expect another one at Christmas).

Yahoo 150
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Social Media News & Updates: February

yMarketingMatters

'Can you believe it’s March already? 2015 is rolling fast, as are the changes in the social media world. Here are the most important social media updates that you might have missed in February. FACEBOOK: New Call-to-Action Button for Facebook Pages: Facebook introduced a new call to action button for pages, which allows users to interact even better with your page.

News 140
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The Content Paradigm Shift

Direct Marketing Observations

'I’m cutting to the chase. and feel free to disagree with me at any point when you think I’m wrong. Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. The content game played by every brand, everywhere, in some way, shape or form, is finding that content, every day, manually interpreting it and then tailoring it to their audience and then pushing it out.

Content 175
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Monday Roundup: Celebrating Your Community

Waxing UnLyrical

'As you read this, you might be gearing up to celebrate St. Patrick’s Day tomorrow, even if you don’t have Irish roots. I find this “holiday” very interesting, because regardless of their religion, so many, many people come together around the world to “wear the green.” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day.

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What Carousel Ads mean for your Business on Instagram

Saying It Social

'Find out what the new Instagram Carousel Ads are all about, what it means for ROI analytics, and how your business can prepare for the big change! The post What Carousel Ads mean for your Business on Instagram appeared first on.

Instagram 140
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Firebelly Begins Work With American Red Cross

Firebelly

We’re excited to announce that we have recently started working with American Red Cross of Indiana. The American Red Cross of Indiana serves 57 counties in Indiana—preventing and alleviating human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. Firebelly will be providing a combination of social media strategy, advocate identification and influencer outreach services.

Mobile 100