Sherrilynne Starkie
MARCH 28, 2015
'Professional marketers and communications from around the world got a preview of a new brand identity at the International Association of Business Communicators (IABC) Leadership Institute (LI) conference that took place in Orlando recently. The IABC has more than 12,000 members and a hundred chapters in North America, Africa, Asia Pacific and Europe.
Firebelly
MARCH 23, 2015
A friend recently tweeted a selfie of her holding a Starbucks coffee with the following caption: “There is just no iced coffee with sugar and cream that compares to @Starbucks.” I had sworn off Starbucks in a resolution to be more frugal this year, but after a busy morning of spring cleaning, I was hot and sweaty and that coffee just looked so good.
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Visually SM
MARCH 4, 2015
Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. The directive is simple: Visit us to try these delicious new dishes.
Rebekah Radice
MARCH 2, 2015
Are you using Instagram to connect with potential customers? If not, now is the time. With over three hundred million active monthly users , Instagram can no longer be overlooked. Sure, Facebook is still the most popular social network. But, let’s face it – fatigue has set in for many businesses. Between the perceived decline of organic reach and frustration over a “pay to play” model, many are looking for an alternative.
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Saying It Social
MARCH 31, 2015
'We see the articles containing tips of what to do when it comes to SEO all the time- redundant, complicated, and hard-to-implement. To some extent we cover the same basics here, but with a twist. In this article you will find the top 5 tips of what not to do when you’re trying to optimize your online pieces for search engine purposes. The post 2015 SEO No-No’s appeared first on.
Waxing UnLyrical
MARCH 30, 2015
'As we approach the start of a new month (and Q2), Spring is in the air… and in our step. From silly jokes to hidden eggs, April brings with it spontaneity. So if your marketing feels as if it might be in a rut (already!), dust it off along with the rest of your spring cleaning. Here are some ideas on “buzz marketing” (I know, I know). 1. 6 Buzz Phrases Marketers Should Take Seriously in 2015.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Firebelly
MARCH 30, 2015
By now social media campaigns are an integral part of many businesses. Almost everyone has a Facebook page or Twitter account to engage with fans and followers. But something that seems fairly new to the space is influencer engagement. This is a different approach than getting likes or gaining followers. It is even a separate mechanism from traditional public relations.
Webbiquity SMM
MARCH 30, 2015
'At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well. As noted on the CyberChimps blog , “a picture is worth a thousand words. But a 1000-word blog post with a great picture to go with it?
Rebekah Radice
MARCH 16, 2015
Marketing your small business on social media continues to evolve. As consumers actively look to sites like Facebook, Twitter and Google Plus prior to making purchase decisions, it’s no longer a matter of if you should get active, but how fast you can create a viable presence. In fact, if you’re a local or small business, you can no longer afford to avoid social media.
Navolutions
MARCH 24, 2015
'Here’s a scary loophole to Yelp’s content guidelines: what if someone has an interaction with your business, but doesn’t actually do business with you? Here’s a review that someone left for a plumber in Redwood City : Her chief complaint is that she was not a customer, so is this still a legitimate review? There’s nothing about the subject in their content guidelines or terms of service, so I decided to flag the review to force a response out of them.
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Waxing UnLyrical
MARCH 27, 2015
'As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. Why? Because I think we often talk about how such a program should work, but for a lot of people – clients included – it’s hard to really understand that unless there’s some kind of visualization involved.
Sherrilynne Starkie
MARCH 21, 2015
'Me! Sometimes the work week flies by so quickly that at the end of the week, I’m not sure what I actually accomplished. Sure, I know how many hours I billed and how many new contracts came in. These are the success metrics of PR agency life. But this week, I’ve been trying to take the time for closer observation. I’ve been taking notes (Google Keep) about lessons I learn (sometimes relearn) each day.
Firebelly
MARCH 30, 2015
By now social media campaigns are an integral part of many businesses. Almost everyone has a Facebook page or Twitter account to engage with fans and followers. But something that seems fairly new to the space is influencer engagement. This is a different approach than getting likes or gaining followers. It is even a separate mechanism from traditional public relations.
Webbiquity SMM
MARCH 24, 2015
'It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. As reported here previously, content marketing is nearly ubiquitous, with 93% of b2b marketers using content while 88% of business buyers say online content plays a major to moderate role in vendor selection.
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Rebekah Radice
MARCH 9, 2015
Creating a successful social media presence is one of the most important elements to branding your business online. As recent statistics show, social networking is now the top online activity in the U.S. With users spending more than 37 minutes per day on social media, making quality connections is more important than ever before. But it’s not just the amount of time spent on social media.
Direct Marketing Observations
MARCH 23, 2015
'The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us in regards to consumption habits and trends from the previous day.
Waxing UnLyrical
MARCH 25, 2015
'We’re at the tail end of Women’s History Month ; a month where — according to the The Library of Congress, The National Archives and Records Administration, The National Endowment for the Humanities, The National Gallery of Art, The National Park Service, The Smithsonian Institution and The United States Holocaust Memorial Museum — we “pay tribute to the generations of women whose commitment to nature and the planet have proved invaluable to society.” Whew!
Sherrilynne Starkie
MARCH 14, 2015
'Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. Recognize these models? #unfinishedbusiness. The group function lets users start conversations with their followers and all participants are not required to be following one another to take part. Twitter says that users can create groups in just a few taps and when someone is added to a group, he or she will receive a notification.
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Firebelly
MARCH 23, 2015
A friend recently tweeted a selfie of her holding a Starbucks coffee with the following caption: “There is just no iced coffee with sugar and cream that compares to @Starbucks.” I had sworn off Starbucks in a resolution to be more frugal this year, but after a busy morning of spring cleaning, I was hot and sweaty and that coffee just looked so good.
Mindjumpers
MARCH 20, 2015
'At Mindjumpers we have had the pleasure to work with global brands ever since our beginning in 2008. We have evolved from being a ‘two man project’ to become a leading social media management company with more than 30 passionate social geeks working out of Copenhagen. Thanks to clients such as Skype, Elton John Aids Foundation and agency collaborations with Brooklyn Brothers, Mother and not least Sunshine, we have been doing more and more business in and out of London and collected more f
Rebekah Radice
MARCH 30, 2015
Ever wonder how to connect, engage and create meaningful social media conversations ? Or how to break the ice on sites like Facebook, Twitter and Google Plus? Sure you have! It’s only natural. We all want to connect — to establish relationships that matter. But times have changed. Social networking has revolutionized the way your business is making connections.
Techipedia: Tamar Weinberg
MARCH 19, 2015
'We live in a connected culture. Whereas a mere decade ago, we were on a slower Internet (for the most part), strides in technology have enabled us to be more productive in our online communications. Email is still a pretty ubiquitous method of chatting with people around the world whether for business or pleasure, and new collaboration tools such as Slack and HipChat create always-on virtual meeting experiences.
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Waxing UnLyrical
MARCH 23, 2015
'Spring has officially sprung. With the weather getting warmer (hopefully) and the days getting longer, you’re hardly alone if you feel a new rush of energy. And if you’re taking a few extra hours to dust off the winter blues, I won’t tell! Need some spring cleaning for yourself and/or your business strategy? Check out these seven posts.
Sherrilynne Starkie
MARCH 8, 2015
'In a startling admission by Twitter apparently, one in five users never actually tweet. Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). A lot of these non-users are probably bots or apps that connect users automatically to Twitter.
Firebelly
MARCH 23, 2015
A friend recently tweeted a selfie of her holding a Starbucks coffee with the following caption: “There is just no iced coffee with sugar and cream that compares to @Starbucks.” I had sworn off Starbucks in a resolution to be more frugal this year, but after a busy morning of spring cleaning, I was hot and sweaty and that coffee just looked so good.
Direct Marketing Observations
MARCH 18, 2015
'I promise you that what I’m about to say is worth reading. Before I elaborate though, let me stress that I am qualified to post something so link-baitish as this. I’ve been knee deep in social for the better part of 8 years. So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying.
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Saying It Social
MARCH 12, 2015
'Information on the newest app, Meerkat, and how and when your business should adapt it in the Twitter world. Take our quiz to see if your business should download Meerkat. The post Should Your Business Download Meerkat? [FLOWCHART] appeared first on.
Techipedia: Tamar Weinberg
MARCH 12, 2015
'As many of you know, I’m working with influencer marketing platform, The Shelf. The article below is not mine but is probably one of the best guest posts I’ve ever received here. It was originally posted on The Shelf’s blog (which by the way, is amazing), but I wanted to amplify its lessons because this post is oh-so-great. This article is authored by Lauren Jung, co-founder of The Shelf.
Waxing UnLyrical
MARCH 20, 2015
'By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. Go get it (disclosure: I received a free review copy but no other incentives, monetary or otherwise). What When Millennials Take Over is about.
Buzz Marketing for Technology
MARCH 11, 2015
'Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
Firebelly
MARCH 19, 2015
We’re excited to announce that we have recently started working with American Red Cross of Indiana. The American Red Cross of Indiana serves 57 counties in Indiana—preventing and alleviating human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. Firebelly will be providing a combination of social media strategy, advocate identification and influencer outreach services.
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