September, 2012

Trending Sources

90 Percent of Small Business Use Social Media

Ari Herzog

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. But the news is not all merry, as 58% of surveyed owners said they struggle with promoting their Facebook pages — if they have a page at all. Need help?

Six Tips for Better Business Writing

Spin Sucks

In today’s text, Twitter, social media world, people are getting more and more lazy about their grammar and spelling, according to This Embarrasses You and I* , an article in the Wall Street Journal. The article begins with, “When Caren Berg told colleagues at a recent staff meeting, “There’s new people you should meet,” her boss Don Silver broke in. ”I Six Tips.

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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors.

Brands 147

Coca-Cola Is #1 Brand In Social Media Impressions

The Realtime Report

Coca-Cola accounted for nearly 14% of the 10.6 billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012. The U.S. Apple – 761,162,000.

Brands 134

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

Why Alps Bethneck is 5 Years Old

Ari Herzog

This is a guest blog post by Stephen Black. This is his story. 2005: Flickr. Do I want to treat Flickr as a serious base for showcasing my photographic works? Or, do I want to use it as a base for experimentation? Ask Chiaki Williams. 2007: Facebook. Do I really want my email addresses and more to be in the hands of some Ivy league whiz kid? scramble my name and Alps Bethneck is born. Foursquare?

Mashup 144

The 10 Commandments of Online Etiquette

Spin Sucks

How many of you love to receive spam email ? How about when you meet someone and they automatically add your to their newsletter list? And how many of you love to get information that talks all about the sender and tells you nothing valuable? How often do you unsubscribe to email lists and newsletters? spoke to five different companies. Simply because I called looking for additional information.

Google News news_keywords Meta Tag: More Cons than Pros?

Adam Sherk

The Google News news_keywords meta tag is now available to all publishers that are approved for inclusion. It is nice that Google News is trying to accommodate publishers and allow for more witty, print-style headlines. But in the bigger picture encouraging the use of this tag has as many potential cons as pros, so publishers should be careful about how they promote it internally.

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Forrester: Email and search drive online sales, not social

Dave Fleet

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Email matters most for repeat customers. Meanwhile. Oh yes.

A World Gone Social

Learn how companies must adapt to survive.

Bloggers Block – When The Words Just Won’t Come

SocMed Sean

Frustrated courtesy of M artinaK15 on Flickr via Creative Commons Writer’s block sucks. Blogger’s block sucks more. And believe me…there is a difference. For me, writer’s block doesn’t mean I can’t write, it means that I can’t write about what I want to write about. No matter what I type, it’s just not right. Here’s the link to the shirt.

Social, Local, Mobile: The SoLoMo Revolution

Mindjumpers

The rise of smartphones has paved the way for the SoLoMo revolution. Today, people are increasingly using social media as a natural part of their everyday lives, especially when on the move. Besides social media platforms as Facebook, geo-localising applications are popular amongst smartphone users who check into locations or tag the location onto a photo. SoLoMo and location-based engagement.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” True, and important, which is why this year’s #Nifty50 is focused on the technology field.

Women Rule the Social Web and Your Sales

Spin Sucks

There is an older blog post (from January 2010) that keeps making the rounds via the web. “ A Rant About Women ” by  Clay Shirky  is based on the premise that women are not self-promotional, which holds us back. He quotes a magazine editor who tells a friend of his that men promote themselves all the time, but women wait for people to take notice. And therein lies the problem.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013

The Realtime Report

The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.”  The report examines lead generation, marketing budgets, and measurement of ROI for both B2B and B2C marketers using social media in the US.

Social Networking and Your Tradeshow [infographic]

SocialFish

“Events are a great way to connect with new prospective customers, marketing partners, new employees and influentials in your industry. Learn how to use social media to get the most out of attending your next exposition.” ”  This infographic by Northwest Creative is basic, but the first one I’ve seen talking specifically about tradeshow social media. Plus one! Potluck

Jack Dorsey’s Speech at Disrupt 2012 [Full Video]

Idaconcpts

“We probably need to change the name of this conference,” Twitter and Square co-founder Jack Dorsey said on September 10, 2012 from the stage of TechCrunch Disrupt in San Francisco. Photo Credit: Fast Company. Business & Marketing inspirational video jack dorsey jack dorsey disrupt jack dorsey inspirational video jack dorsey speech jack dorsey techcrunch jack dorsey video

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How to Turn Traffic into Revenue

Techipedia: Tamar Weinberg

This is a guest post by Brad Shorr. Traffic is a poor measurement of Internet marketing success, although many firms focus on it. While having lots of site visitors may give your ego a boost, traffic alone doesn’t pay the bills. Unless visitors convert , they’re just numbers. Business Model and Content Issues. The real key, of course, is attracting qualified traffic to your site. Over to you.

How To 107

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

LinkedIn is the Best Social Network for Improving SEO

Pamorama

When it comes to sharing links, Facebook and Twitter immediately come to mind as the social networks of choice. Dan Dan Zarrella, HubSpot social media scientist, recently conducted a study of link sharing and SERP (search engine results page) correlation on the top three social media platforms – Facebook, Twitter, and LinkedIn — to determine which platform improves search [.]. Facebook Google LinkedIn Marketing Metrics Search SEO Social Media Twitter Social media marketing

Four Ways to Break the Overservice Habit

Spin Sucks

Today is the 11 year anniversary of 9/11 and the six year anniversary of Spin Sucks. I’m not sure why we launched a new blog on the anniversary of one of the greatest tragedies our country has ever seen. Perhaps it was our way of healing; letting life go on. Learning the Business. Many of you know in my “growing up” years of my career, I worked at  Fleishman-Hillard.

What Famous TV Catchphrases Can Teach You About Enterprise SEO

Adam Sherk

This was going to be my next enterprise SEO column for Search Engine Land but then I thought twice about using it there. I don’t want to waste it either so I’ll give it a try here. Good stuff or was I right to hold it back? What enterprise SEO truisms can be found in famous TV catchphrases? Quite a few it turns out. ” Either way I had a deadline to meet! “D’oh!”

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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

No…I haven’t gone off the radar. know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. Sometimes, there just aren’t enough hours in the day and my blog takes a bit of a backseat to my clients and my family. What this signals is that Salesforce is serious about social media. Cheers!

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Your Big Brains Can Raise Awareness of Your Organization, Part 1 of 2.

SocialFish

One of the tips you always see or hear or read about when it comes to becoming more active in social media is ‘become an industry resource/thought leader/trusted by showing expertise’ There are a couple of ways to do this as an organization or as an individual. Well, that’s because I wanted to to use the notable absence as a not-so-subtle segue. How’d I do? Why should you?

90% Of Small Businesses Are Networking Online

The Realtime Report

Nearly 90% of small businesses are spending time networking online, according to a new study by small business forum Manta. Out of 600 small business owners nationwide, 74% believe social networking platforms are as important as in-person networking – if not more so. According to Manta Chief Executive Pamela Springer, “Small businesses understand they need to go where their audience is.”

Bad Grammar Can Affect Your Brand, Your Career, Your Company

Firebelly

If you can’t write or spell worth a damn, your career can be adversely affected. I’m not talking about the occasional typo or error that slips through unnoticed. mean, if we’re being completely honest here, I still don’t understand the rule about who/whom , even after several people explained it to me yesterday. It’s a scary thought. It’s not. It never was.).

Self-Hating PR Pros and the Change in Industry

Spin Sucks

A few weeks ago I was in a meeting with a prospective client. At the end of the conversation, the chief marketing officer said, “I see you don’t refer to yourselves as PR pros… and your proposal doesn’t have any mention of it. Why is that?”. Which is much more than getting someone on the front page of  The New York Times. What is PR Anyway? Self-Hating PR Professionals.

Top tips for bloggers and brands

Sherrilynne Starkie

Mark Twain once said, “Rumours of my death have been greatly exaggerated”.  This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now.  However, blogging is growing more popular than ever before. Write only about brands that you care about and believe in. Understand what’s expected.  Be honest, but be respectful. 

Why You Need a Social Media Policy in Your Organization

Mindjumpers

In a previous post called Implement a Social Media Policy: Make Your Employees Brand Ambassadors , Marina introduced what a Social Media Policy is and briefly described why it is important for your organization. Protecting your brand and business. Social media is great – it gives you great potential of reaching many people at lower cost. It never sleeps and it has no limitations. is lost.

Social Media Image Sizing Guide [Infographic]

Puzzle Marketer

Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. It becomes even more difficult when each of those medium’s creative require different sizes, color, software, time, and expertise to produce.

Good Customer Service Starts at Your Front Door

Waxing UnLyrical

Seems like I had only just written about “ little things ” that make a big difference for my own blog when I recently experienced an example of a small gesture that, to me, made a big impression. Margaret (my wife) and I recently had a “date” for lunch at  Vlora , a terrific Mediterranean restaurant on Boylston Street in Boston. True to my abysmally disorganized self, I showed up early.