Dave Fleet
SEPTEMBER 28, 2012
Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Email matters most for repeat customers.
Sherrilynne Starkie
SEPTEMBER 2, 2012
We tend to over think some things in life and here’s proof. Do you suffer from high levels of narcisim or low self esteem? Or, maybe you use Facebook, because it’s just a fun way to keep in touch with friends? Related posts: Are professional communicators normal? Infographic: Twitter facts. Wikipedia rules the waves. Click here to start to receive my newsletter.
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SocMed Sean
SEPTEMBER 30, 2012
Frustrated courtesy of M artinaK15 on Flickr via Creative Commons Writer’s block sucks. Blogger’s block sucks more. And believe me…there is a difference. For me, writer’s block doesn’t mean I can’t write, it means that I can’t write about what I want to write about. No matter what I type, it’s just not right.
yMarketingMatters
SEPTEMBER 20, 2012
There are many social networking websites for smaller businesses. The most active are Facebook , LinkedIn , Twitter , Google+ , Pinterest , YouTube , Flickr , and SlideShare. The top bookmarking sites are StumbleUpon , Digg and Delicious. This landscape may change in the coming year. But that doesn’t really matter. If you use all of these sites — or just one or two — that’s a ton to manage.
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Buzz Marketing for Technology
SEPTEMBER 26, 2012
Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.
Mindjumpers
SEPTEMBER 26, 2012
Until 2008, MySpace was with its 76 million monthly unique users the most popular social network in the world and a pioneer of its kind. You all know the story of the breakthrough of Facebook, there’s no need to go into detail about the history of the ever growing and almost 1 billion strong social network. In short, as Facebook started to dominate the social media sphere, Myspace was quickly forgotten.
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Sherrilynne Starkie
SEPTEMBER 17, 2012
Mark Twain once said, “Rumours of my death have been greatly exaggerated”. This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now. However, blogging is growing more popular than ever before. Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them.
SocMed Sean
SEPTEMBER 26, 2012
No…I haven’t gone off the radar. I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. Sometimes, there just aren’t enough hours in the day and my blog takes a bit of a backseat to my clients and my family. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon.
Atom Thought
SEPTEMBER 18, 2012
Volvo is one of the first car companies to have launched a unique promotion on Pinterest. And it did that with a very apt model to start with: The S60T5 Needless to say this model of Volvo focuses on its impeccable design, technology and lowest entry price point attributes and targets young internet savvy professionals.
Buzz Marketing for Technology
SEPTEMBER 12, 2012
Posted in behavioral targeting Customer Experience Online Shopping. Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc.
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Mindjumpers
SEPTEMBER 18, 2012
Picking the right social platform is important in order to build the strongest possible social presence for your brand. But it might be difficult to keep up with the latest developments in the fast-moving world of social media, where new features and platforms are a daily occurrence. Henriette has previously written a blog post that offers a quick overview of the vast social media marketing landscape.
Waxing UnLyrical
SEPTEMBER 28, 2012
I got an interesting question from someone I know (name withheld on request) recently. I was asked: “I would like to reach out and connect with a professional contact that I have made via Twitter/Facebook /LinkedIn. Do you have any suggestions on how to approach a such a contact without appearing to be ‘Facebook stalking’?” Hmm, I thought to myself.
Sherrilynne Starkie
SEPTEMBER 22, 2012
Photo Credit: CIRA. This week CIRA*, the organization behind the.ca domain, held its annual general meeting and symposium in Ottawa, and Twitter co-founder Biz Stone was the closing keynote speaker. He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006. At the time his business associates weren’t convinced of the usefulness of a tool that would let friends communicate through only short text messages.
SocMed Sean
SEPTEMBER 3, 2012
Social media offers a lot of great opportunities and access to information. Among other things, some of the benefits of engaging in the social space include: The chance to stay connected with friends or family who don’t live close A way to meet new people and build relationships Access to fun, entertaining content that just makes you laugh Access to educational content that helps you grow your career or expand your understanding of a topic The opportunity for companies to connect, on a per
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Atom Thought
SEPTEMBER 5, 2012
Harbinder Narula is an online and mobile VAS specialist who has served at various senior levels with companies like Google, Times Group, Buongiorno and Aryty. He was the first business development hire for Google India where he initiated the GOOG short code on mobile and then went on to lead Content Partnerships for Google in.
Firebelly
SEPTEMBER 11, 2012
If you can’t write or spell worth a damn, your career can be adversely affected. I’m not talking about the occasional typo or error that slips through unnoticed. I mean, if we’re being completely honest here, I still don’t understand the rule about who/whom , even after several people explained it to me yesterday. Apostrophes are nearly never supposed to be used to pluralize anything, except for a single letter, like “Oakland A’s.” Otherwise, NEVER!
Mindjumpers
SEPTEMBER 13, 2012
The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. The campaign revolves around the fictitious, mysterious and fashionable ”Hotel Noir” and is a complement to the tv commercial and the more elaborate online version of the video.
Waxing UnLyrical
SEPTEMBER 26, 2012
Guest post by Geoff Livingston. The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media. While the paid, owned and earned concept has been circulated for quite a while now, it’s becoming a common part of the marketing strategist’s vocabulary. Paid, owned and earned really provides a budgetary view of how marketers approach media selection.
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Idaconcpts
SEPTEMBER 12, 2012
“We probably need to change the name of this conference,” Twitter and Square co-founder Jack Dorsey said on September 10, 2012 from the stage of TechCrunch Disrupt in San Francisco. Photo Credit: Fast Company.
The Realtime Report
SEPTEMBER 26, 2012
Men respond better to ads on Facebook and are less costly to reach, according to new research from Kenshoo Social and Resolution Media. Women may make up the majority of Facebook’s advertiser audience (58%), but men are more likely to see and click through ads. How big is the gap? Males have click volume of 60% and impression volume of 58%, while females have only a 40% click volume and 42% impression volume.
Ari Herzog
SEPTEMBER 16, 2012
A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. When 42% of owners say that 25% of new customers discovered them through sites such as Facebook and Foursquare, it is crucial that your business is online and social.
Firebelly
SEPTEMBER 10, 2012
Over the past couple months, Pinterest has made a few changes to its pin-tastic platform. Many of these changes have been subtle, and the average user would not notice. However, there are 3 features that have been added that all users will benefit from. Below are the features that will both improve the user experience, and expand Pinterest’s user base. . 1.
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Mindjumpers
SEPTEMBER 4, 2012
Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights.
Waxing UnLyrical
SEPTEMBER 18, 2012
I realize I haven’t told you much about my goings-on of late. So here they are, in case you can make any of them: This Friday, Sept. 21 , I’ll be leading a post-conference workshop for attendees of ALI’s “Social Media for Government Communicators” conference on (what else?) PR and social media measurement. If by some chance you are one of the folks registered for my workshop, do let me know!
Idaconcpts
SEPTEMBER 17, 2012
There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. At the same time, businesses can attract new visitors and build customer loyalty.
The Realtime Report
SEPTEMBER 10, 2012
Coca-Cola accounted for nearly 14% of the 10.6 billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012.
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Ari Herzog
SEPTEMBER 20, 2012
This is a guest blog post by Stephen Black. This is his story. 2005: Flickr. Do I want to treat Flickr as a serious base for showcasing my photographic works? Or, do I want to use it as a base for experimentation? Ask Chiaki Williams. 2007: Facebook. Do I really want my email addresses and more to be in the hands of some Ivy league whiz kid? No! I scramble my name and Alps Bethneck is born.
Firebelly
SEPTEMBER 24, 2012
Facebook has announced major changes to Facebook Offers. These 3 must-reads will fill you in. Facebook Offers: The Beginning of the End of Business Freebies. By Michelle Stinson Ross Now, any business, whether brick-and-mortar, e-commerce, or a mix of both, can offer deals to their fans. There is a catch, though. The option to post an offer for business fans will not be free.
Mindjumpers
SEPTEMBER 10, 2012
The rise of smartphones has paved the way for the SoLoMo revolution. Today, people are increasingly using social media as a natural part of their everyday lives, especially when on the move. People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution.
Waxing UnLyrical
SEPTEMBER 14, 2012
Guest post by Jessica Torres. A year and a half ago, I started a blog about my pet guinea pigs called Cavy Savvy. Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so. I never knew it would one day receive over 13.5K pageviews a month and have 105 loyal followers without me ever paying for PPC advertising (Organic traffic FTW!).
Idaconcpts
SEPTEMBER 20, 2012
I have a full blown addiction with beauty products, but especially when it comes to cosmetics. I love makeup, and my bathroom is a testament to this fact. I have an entire storage cart with seven drawers, four of which are nothing but the various makeup items I have purchased over the years. I only use a small amount, and yet I can’t help but buy more when I see something I like on sale.
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