Dave Fleet
JUNE 16, 2011
My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. His key points: First things first: Agreeing with Peter Shankman that startups should focus on generating revenue. Customer satisfaction: Startups need to ensure customer satisfaction when people interact with your company, whether through social media or other means.
Harp Interactive
JUNE 16, 2011
Like so many businesses out there, perhaps you've opened a Twitter account for your brand or business and have gained a handful of followers but aren't really sure how to grow your following or what to do next. With a little effort, you can take your Twitter account from stark anonymity to massive popularity. Follow these tips and take your Twitter account to the next level of marketing.
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Jason Yormark
JUNE 13, 2011
Every once in awhile I experience something that I feel compelled to share even if it strays from the subject matter of my blog. Especially when the information doesn’t quite exist. That’s what happened to me last week when I realized late in the game that I had misplaced my passport 2 days before my trip to SES Toronto. Oops. I immediately turned to the web to see what my options were.
yMarketingMatters
JUNE 13, 2011
For an SMB, creating good, valuable content takes a lot of sweat, right? I know. So making this content SHARABLE is a must! I am surprised to find how many of my clients (and many companies) OVERLOOK this or just simply don’t think about this small basic concept when creating content! Its social media marketing.
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Mindjumpers
JUNE 3, 2011
Tweet Catching up with the weekend mood, I thought it would be a good idea to post something cool and interesting which has caught a lot of eye balls in social media and of course, made heads turn! So, what’s better than Lady Gaga’s social media campaign for the release of her album ‘Edge of Glory’. Lady Gaga built one of the world’s largest fan base by talking directly to her fans on social media on the release of her new single ‘Edge of Glory’.
Almost Savvy
JUNE 23, 2011
So, there I was. Listening in on an fascinating conversation online with one of the business world’s most well known thought-leaders, some of his most famous books on the shelf above my desk as I soaked in his words coming through the speakers of my computer. His wisdom and perspective on the importance of respecting and empowering one’s employees and customers were inspiring.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Harp Interactive
JUNE 16, 2011
Like so many businesses out there, perhaps you've opened a Twitter account for your brand or business and have gained a handful of followers but aren't really sure how to grow your following or what to do next. With a little effort, you can take your Twitter account from stark anonymity to massive popularity. Follow these tips and take your Twitter account to the next level of marketing.
Waxing UnLyrical
JUNE 1, 2011
For those of you who are regular WUL readers, you’ll know that I don’t write too often about clients. But after a lot of thought, and validation from Gini Dietrich , I decided I would. Because it’s important. So before we go any further, please know that this post is about a client campaign I’m working on. I’m writing about it because first, as I said earlier, it’s an important issue, and if I can’t write about what I like on my own blog, WTF can I write
yMarketingMatters
JUNE 2, 2011
There are a ton of tools out there – free and paid – to manage your daily social media activity. I have picked out the primary tools that I use on a daily bases, for myself and my clients, that I think will be the most useful to share with you, the SMB owner. It.
Mindjumpers
JUNE 27, 2011
Tweet More companies are moving their marketing efforts online and seeking to expand their reach in the web sphere. Here, social media naturally plays a great role and this means that the budgets allocated to content marketing are growing. Instead of using only traditional marketing, content marketing has become popular at the same time as it has taken on a great role within companies.
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Almost Savvy
JUNE 1, 2011
In addition to the wonderful feedback to my post last week about 3 Mistakes You’re Making Online , I also received questions about my third point – using Google Alerts to monitor your reputation online. While I know throngs of hyper-connected people for whom using Google Alerts is second nature, the fact is that this is a new tool for many people.
Dave Fleet
JUNE 28, 2011
Yesterday I published a post (ok, fine, a rant) about people who sling unconstructive criticism at others and the effect it has. Several people seemed to take that to mean that I think all criticism is bad, or that we should avoid commenting on other posts. That’s my fault – I buried this line way within the post (as, per the previous paragraph, I was ranting): “As I’ve said before, criticism can be good.
Direct Marketing Observations
JUNE 28, 2011
You must remember this. A kiss is just a kiss, a sigh is just a sigh. The fundamental things apply. As time goes by. A handshake is nothing but a handshake. It can be about meeting for the first time, it can about seeing someone again, and it can mean that we are in agreement. At the end of the day, it’s what’s “behind&# the action that defines the action.
Justin Levy
JUNE 1, 2011
What separates an elite military group such as the Navy Seals from others? They train non-stop. They train for every situation imaginable. They train for what happens when the plans fail. When they execute a mission they’re relying not just on their skills, they’re relying on their training. In business we need to think more like Navy Seals and train for situations that could endanger our community, our customers, our partners and our vendors.
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Waxing UnLyrical
JUNE 14, 2011
Give… no, Take. You know that feeling when someone tells you they’ll give you something, you’re expecting it, and then they tell you they’ve changed their mind because you’re not worth it? I think it’s called “being punched in the stomach,&# or something like it. This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday.
Mindjumpers
JUNE 28, 2011
Tweet The Facebook platform is always on the move with new features and functionalities coming in and being launched, often with short notice. For those handling and being responsible for social media activites, it may be a challange to keep pace and know handle the changes. In the following, we have collected five recent updates that is relevant when handling a presence of Facebook.
Almost Savvy
JUNE 14, 2011
LinkedIn doesn’t get much love in the “I can’t wait to go online and have fun with my friends&# category of social networking sites, but make no mistake – for professionals, wannabe professionals, businesses or non-profits, LinkedIn is where the real action is. While you may be getting benefit out of Twitter or Facebook, LinkedIn is probably where I’ll find you first when I google you and where I’ll look to get an early sense of your reputation.
Dave Fleet
JUNE 15, 2011
I just had a conversation with my old boss Joe Thornley about how excited I and a few others on the Edelman Toronto team are about the upcoming Third Tuesday Toronto event with Ontario’s Ombudsman Andre Marin. Joe suggested I blog about the event; I thought I’d go one better and give you five reasons why, if you’re in Toronto on June 21, you should go to this event. 1.
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Direct Marketing Observations
JUNE 2, 2011
I was reading an article on MSNBC recently about Groupon and the tag line to the piece was the following: “When everything’s social, nothing is.&#. Which gave me pause to think. What happens when you have so many options to do something or buy something or say something or share something in social? Is there a tipping point looming here where eventually everyone tires of being so social?
Socialized
JUNE 16, 2011
An outstanding piece by Antony Young in AdAge suggests Social Media is a Venue, Not a Strategy. The headline is exactly right. I have been preaching a similar approach for a long time. Young says, "Social media is a venue for marketers. a set of technologies or tactics that.
Buzz Marketing for Technology
JUNE 8, 2011
Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for. What if there was a way to build the ideal customer persona by using social data?
Mindjumpers
JUNE 10, 2011
Tweet Being a business running a community, the main purpose of an online presence is creating engagement with the target audience. But maybe it’s not always that easy to get people to talk and respond to your online activity. What do you think? Is this correct? To really get people to socially engaged in your brand or product, you need to produce content that are appealing to them.
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Almost Savvy
JUNE 16, 2011
By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. It’s the how to do this that escapes most of them. That’s perfectly understandable. The last couple of election cycles, much of this social media business was new. That was then, this is now. Your audience is very savvy online, shouldn’t you be, too?
Dave Fleet
JUNE 14, 2011
This made me chuckle. Recognize this picture? (via the brilliant tomfishburne.com ).
Justin Levy
JUNE 5, 2011
A favorite hobby of many in this industry seems to be telling people that they’re doing “it&# wrong, whatever “it&# is in the given conversation. Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based platforms.
Waxing UnLyrical
JUNE 29, 2011
All for one and one for all. I’ve found that one of the most important things to do, when trying to build one’s online community, is to participate consistently in your preferred channels. And not just participate as in talk a lot, but share interesting pieces of information, so that your community knows you’re not just in this for you; you’re in this for them as well.
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Firebelly
JUNE 9, 2011
As many of you know by now, our son Enzo was born a few days ago. It has been a long road for us and our happiness is immeasurable. The entire process has been emotional, especially his birth and the last few days. There’s been an outpouring of support and love which we are so humbled by and completely appreciate. There’s also been a lot of “acts&# that have been remarkable and have left a deep mark on me.
Mindjumpers
JUNE 7, 2011
Tweet McDonald’s came up with a really cool interactive billboard campaign in Sweden. The concept is quite simple. Users get to control the billboard at different locations and turn it in to a personal ping pong game. By completing the game in 30 seconds they get to win coupons for free food at the nearest outlet of McDonald’s. What makes the campaign more interesting is that you don’t really have to download the app, which normally causes quite a big barrier to entry.
Akamai Marketing
JUNE 22, 2011
Let’s say you have a new product. It’s brilliance. Sheer brilliance. You begin to build and allow your imagination to take you to that World-Wide Cruise you’ve always dreamed of.
Socialized
JUNE 7, 2011
How do you measure content quality? Copywrite, Ink, which bills itself as a "strategic communication and writing services firm," launched its Fresh Content Project in an attempt to rank content quality among popular bloggers. The project: "tracked approximately 100 blogs (currently at about 250) frequently referenced by a capped Twitter.
Justin Levy
JUNE 3, 2011
Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice&# is a useless PR metric. One thing that has struck me lately is the reliance on “media impressions&# as a measure of success in PR campaigns.
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