September, 2016

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How Social PR Pros Can Measure What Really Matters

Waxing UnLyrical

As AMEC kicks off Measurement Month (yesterday), and as we kick off the Labor Day weekend here in the U.S., I’ve been thinking about how much time and energy Social PR pros spend in trying to measure what really matters (or say we spend). But do we, really? . Measuring what does (or may) not matter. My Social PR Posse and I had a good laugh the other day when Alex Brown poured his heart out to us.

Banking 177
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5 Ways Boring B2B Brands Can Kill It With Content

Convince & Convert

B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing.

B2B 167
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11 Steps to the Best Social Media Marketing Campaign

Rebekah Radice

Times change and so do social media tactics. The social media campaign that worked last year – heck, 6 months ago – may no longer elicit the same results. People want more. Your audience craves more… …Even demands more. So, what’s the answer? You could pump out content 24/7. You might consider hiring someone to write, post and share your content.

Campaign 143
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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however.

Marketing 100
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Trump vs Clinton: Social Media Battle

Freelance Social Media

FOLLOW, TWEET, SNAP ‘TIL NOVEMBER. Anyone can tell you, this election has been unlike any other. From the beginning we all knew things would be interesting with Hillary Clinton and Donald Trump in the mix. Now, these two are the finalists for the presidential candidacy and their teams are pulling out all the stops to help voters make their choice. Both candidates have jumped on the social media bandwagon to reach as many voters as possible.

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Instagram Introduces New Business Profiles

yMarketingMatters

Instagram is rocking it so this is great news! With a Business Profile and its new features, Instagram can work even better for your business and help you stand out, get insights and find new customers. That’s why I recommend using Instagram and changing your personal profile to a business profile today to get more leverage for your business. While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest s

Instagram 191

More Trending

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How to Be Memorable and Drive Results During a Twitter Chat

Convince & Convert

Twitter chats are a golden opportunity to discover new ideas and collaborators. Become an all-star Twitter chat participant with these tips.

Twitter 154
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A Smart Twitter Content Strategy You Need to Use

Rebekah Radice

Not sure how to make the most out of your Twitter content? Wondering how to get more mileage out of every single tweet? Repurposing content is a secret all smart Twitter marketers use to maximize exposure. Not only do you breathe new life into content you’ve already created… …But you extend the reach of your tweets. That’s what makes this smart Twitter content strategy simple, but powerful.

Twitter 122
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Finding the Right Influencers to Partner with Your Brand

Meltwater

It’s clear that finding the right influencer is not simply about finding the people with… Read More.

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5 Step Success Strategy to Prioritize Social Networks for Your Business

Pam Moore

Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, “I have so much time, resource & budget I don’t know what to do with it

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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[Interview] How Eric Cantona and #LeBigSwim Created An Ocean Of 2.5 Million Engagements

Audiense

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. It began with an audacious claim, that Eric would swim the 20 mile wide English Channel that separates the UK and France on one condition: 10,000 British people had to declare on social media that they believed Kronenbourg to be the supreme beer.

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Hire Me! – Social Media Networking for the Job Hunter

Ignite Social Media

You recently graduated college and you are ready to take on the world! You have a degree and you think you are one hot commodity in this big world! Hey, you even added a few connections on LinkedIn. Your connections are not just your friends but maybe a few key people at your dream companies. You know you are awesome, so why won’t “this dream company” hire you?

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6 Steps to Launch a Perfect Snapchat Takeover

Convince & Convert

As Snapchat's audience skyrockets, brands are turning to Snapchat Takeovers to build social followers and spread brand awareness.

Brands 159
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Why You Should Be Repurposing Your Blog Content

Kikolani

A major part of your content strategy probably consists of brainstorming new topics for blog articles, getting them written, and organizing them on an editorial calendar. Producing fresh content on a regular basis has become the norm for most websites, resulting in a seemingly never ending archive of blog articles, most of which become lost in this black hole of content, never to be visited again.

Content 99
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

You’re posting content to Twitter. Tweeting it up a storm. But still… …Nothing you share gets the attention it deserves. You’ve wondered, what should I post on Twitter to increase engagement? It’s even become an annoying obsession. You’ve turned to search, asking questions like “ what things should I tweet about?

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Why Minimalism and My Blog Lack Copyright

Ari Herzog

In the fashion industry, there is trademark protection but no copyright protection. You can copy any clothing or accessories and sell it as your own design. You can’t copy the trademark label. It’s the same in the food industry. You cannot copyright a recipe. It’s the same in the automobile industry. You cannot copyright the sculptural design.

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How to Write Effective Titles and Headlines [Infographic]

Social Selling Masters

Have you ever published an awesome and informative post on your website but nobody seems to be reading it? It is something that happens to businesses all too frequently. The problem could be that your title doesn’t draw the reader in with a catchy hook. Nobody is going to see your content if they do not click on the title first. That’s why creating effective titles and headlines is an important strategy to learn and implement on your website.

How To 101
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L’Oreal celebrates diversity with #YoursTruly and GHD supports breast cancer with #NotDefined

Audiense

September has already started and that means the end of the holiday season… So now you’re back in the office with plenty of energy, we want to share with you our favourite campaigns of this week. Keep reading to find out how a hair brand shows their support breast cancer patients, or how a back to school picture can help Save The Children and how L’oreal want us to celebrate diversity with #Yourstruly.

NGO 87
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Write Without B t as a Social Media Marketer

Convince & Convert

Forget the writing rules you learned in school—you need to write differently for your social media readers. Here’s how.

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How Promotion Affects Engagement for Malaysian Insurance Brands

Unmetric

Insurance agents make a living out of their gift of the gab. I wanted to see if their social media accounts were anything like that, and how much engagement they get. I added AIA, Allianz, AXA AFFIN, Great Eastern Life, Prudential and Zurich in Analyze. The report generator was kind enough to give me a detailed analysis of what the top Insurance Brands in Malaysia were up to on Facebook during the month of July 2016.

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The Modern CMO: Ways to Overcome Brand Measurement Challenges

Meltwater

Today’s marketers are under more pressure than ever to measure performance and quantify the impact… Read More.

Brands 95
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Increase Your Business With Social Media and SEO

The Realtime Report

Increase Your Business With Social Media and SEO. If you want to improve your business, then you need to use social media along with your SEO strategies. Many businesses feel that since they have a SEO plan in place, they don’t need to leverage the power of social media. This is a wrong idea, because social media has grown leaps and bounds in the last decade and is now one of the best ways to market your products and increase your business.

SEO 137
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The Book of Joy is here! #sharethejoy with @thedesmondtutu + @DalaiLama

Janet Fouts

The Book of Joy by Desmond Tutu, the Dalai Lama and Douglas Abrams chronicles a week with two legendary figures discussing compassion, joy and the power of humility.

Review 111
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How to Search Twitter Like James Bond

agora pulse

You’re a lot more like James Bond than you think. You’re sophisticated, adventurous (you’re working with new media!), and you likely have more access and higher security clearance to the company’s social media accounts than your CEO does. That means that you also have access to the best tools to do your job, and one of those tools is Twitter search. “What did you expect, an exploding pen?

Twitter 70
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5 Important Facebook Metrics and How to Improve Them

Convince & Convert

Determining the success of your Facebook activity isn't hard—you just need to know where to look, and what your metrics are telling you.

Metrics 119
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The 20 Worst Mistakes You Can Make On A Business Trip

Forbes Social Media

Seasoned travelers share their worst experiences on business trips and what they learned. This is advice you need to know.

Travel 92
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Prepare for PR Crisis with These 6 Tactics

Meltwater

Preparing for a PR crisis requires getting out of the mindset that keeps us busy… Read More.

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Troubleshooting Your Video Conference Tools: 4 Basic Questions To Ask

The Realtime Report

Troubleshooting Your Video Conference Tools: 4 Basic Questions To Ask. Video conferencing software today isn’t as difficult to use as it was ten or even five years ago. It is designed to be as easy to use, reliable, and accessible as possible with the bare minimum of problems. But it is inevitable that things will go wrong sometimes, even to the IT literate or those who use the software daily.

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6 INSANELY Useful Tools to Take Your Blog to the Next Level

Kikolani

Want to take your blog the level? While I understand ‘next level’ can be subjective to each blogger’s journey, I’ll share tools that can help you achieve more: Traffic. Social Media shares. Subscribers. Sales. What do I know about this topic? I started my first personal blog back in 2008 and that failed miserably. I didn’t give up though, I then started Ask Aaron Lee, my second blog in 2010 that has survived up to this day.

Tools 63
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Guaranteed Traffic?

Janet Fouts

There is no easy way to shoot to the top of the search engines and stay there generating tons of inbound traffic. But it CAN be done!

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Why the ‘All About Them’ Brand Strategy Works Every Time

Convince & Convert

A good brand makes people feel good. A great brand makes people feel good about themselves by employing an "All About Them" strategy.

Strategy 101