July, 2016

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Facebook Advertising Policies in a Nutshell – Get Your Ad Approved

Pam Moore

You have created the perfect marketing campaign. It’s 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign.

Policies 167
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How To Schedule Instagram Posts

The Social Media Hat

Social Media How To Schedule Instagram Posts. Instagram is the fastest growing social network, which means that bloggers and businesses need to get on board in order to take advantage of the many opportunities. If you haven't yet started an account, you might want to check out Instagram for Bloggers and Instagram for Business to get caught up. Why? The Instagram community has grown from 90 million active users in January 2013 to more than 400 million active users in September 2015.

Instagram 166
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Getting to the Bottom of Metrics that Matter: Part 2

Waxing UnLyrical

Last week I started a series on practical measurement that seems to be resonating with a LOT of people. So many thanks for the comments, emails, DMs, etc. – though I really wish you’d leave them as actual comments on the blog. Here’s one story I heard from Mark Weiner about how this whole “Die, AVEs, Die!” war cry can have unexpectedly adverse consequences: Dude at large firm wants to measure correctly.

Metrics 119
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Twitter Basics: How To Get Started On Twitter For Business

yMarketingMatters

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. News networks (like @AP and @CNN ) will post breaking news announcements, companies may hold giveaways, celebrities post announcements on what they’re working on and everyone has conversations!

Twitter 140
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Tips for using Pokemon Go for your business!

Freelance Social Media

Check out a few tips for using Pokemon Go for your business ! Tips range from hosting a party with Lure Modules to offering discounts to the three different teams, Team Valor, Team Mystic, Team Instinct!

Tips 109
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What’s a Facebook Barometer and Why Should I Use It?

agora pulse

Have you been on Facebook so long that you can’t see the forest for the trees when it comes to your page’s success? Let the Facebook Barometer by Agorapulse help you. In an instant, it can tell you what’s working — and what’s not — on your fan page. And did I mention it’s free? (It is.). Simply sign into the Barometer with your Facebook account and choose the page you manage that you’d like to analyze.

Facebook 117

More Trending

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How To Schedule A Share Of Someone Else’s Facebook Post

The Social Media Hat

Social Media How To Schedule A Share Of Someone Else’s Facebook Post. You know how important it is to make sure that your Facebook Page isn't all about you. The problem is finding those great posts from other Pages, and then spacing them out over time so you aren't spamming your audience. You can Like and subscribe to updates from a variety of Pages to ensure that you always have great content in your feed to share.

Facebook 160
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Leave measurement to your heart, not just metrics

Waxing UnLyrical

Guest Post by Emma Hawes. Measurement, in my opinion, is the most misunderstood element of public relations. The reason I chose public relations as a career is because it involves creating and implementing communication plans that facilitate change. However, any goal needs a purpose. Measurement shows if you are influencing people to change their behaviors.

Metrics 136
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Twitter Basics – How To Get Started On Twitter

yMarketingMatters

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. News networks (like @AP and @CNN) will post breaking news announcements, companies may hold giveaways, celebrities post announcements on what they’re working on and everyone has conversations.

Twitter 100
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Ignite Social Media Turns 9 Years Old

Ignite Social Media

July 2nd. It’s a day that we hold in high regard around these parts. What exactly happened on July 2nd? 1941 Joe DiMaggio breaks Willie Keeler’s 44 game hitting streak (45th of 56). 1956 Elvis Presley records “Hound Dog” & “Don’t Be Cruel” 1972 “Fiddler on the Roof” closes at Imperial Theater NYC after 3242 performances. 1979 Susan B.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

Microsoft 112
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Google To Ban Payday Ads, But Invests In LendUp

The Realtime Report

Google To Ban Payday Ads, But Invests In LendUp. Google Inc. as we now know it is a subsidiary of Alphabet Inc. Google Ventures (now known as GV) is also a subsidiary of Alphabet Inc. Google and Google Ventures are individual entities which operate independently of each other. The primary function of Google Ventures is to make money by investing capital into “companies that push the edge of what’s possible”.

Google 79
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Nurture Your Pinterest Audience With These Fabulous Tools

The Social Media Hat

Social Media Nurture Your Pinterest Audience With These Fabulous Tools. These Tools Can Help You Reach A Wider Audience More Efficiently On Pinterest. It's official, Pinterest is mainstream social network and one that virtually every blogger and business should be exploring. We already know that Pinterest has over 100 million people using the network every month, but I wanted to share a few other statistics that are eye-opening: The Half-Life of a Pin is 3.5 Months.

Tools 157
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Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. 1. How to Measure PR: A Case Study and Examples. Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. 2.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Destination Marketing: Opening Doors with Data

Meltwater

If this were the 1800s, a town official might tell a potential visitor that Galena,… Read More.

Data 114
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3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

When social media shakes up the fashion industry , what do you do? It’s like the old saying goes, “If you can’t beat ‘em, join ‘em.” Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. Not to mention, social media serves as an interactive magazine. “It’s a walking, living magazine,” says Emma Parlons of Push PR.

Fashion 112
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#Rio2016 Campaigns Dominate Social Media This Week!

Audiense

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. What a year for sport!

Campaign 110
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How to Increase Your Twitter Impressions Organically

Sprout Social

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. If people aren’t retweeting, liking or clicking your Tweets, there’s a good chance your message is falling on deaf ears. Tweeting without any engagement is like shouting your thoughts to an empty room. While it’s true that engagement is extremely important, there’s another metric that goes hand in hand with it.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Best Social Sharing Plugin Is Getting Better

The Social Media Hat

Social Media The Best Social Sharing Plugin Is Getting Better. Ok. you know how I said I only recommend tools that I use personally? Well, this is the one exception. Social Warfare is the best all-around social sharing plugin you can use. Unfortunately, my site isn't compatible, or I'd be using it myself. I have however helped other clients and colleagues install it.

Flipboard 113
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4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

You’ll recall I told you how, when I was in London about a month ago, AMEC unveiled its integrated evaluation framework 2.0 (2.0 added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. It’s really nifty, so if you haven’t as yet looked at it, please do. The architects of the scorecard – Richard Bagnall, Prof.

Metrics 121
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How to Keep Press Releases Fresh Day in Day Out: 6 PR Tips from Doctor Who

Meltwater

Nowhere is brand loyalty, and it’s corollary, fandom, more on display than at San Diego’s… Read More.

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3 Easy Ways to Enhance Your Carousel Ads

Ignite Social Media

Carousel ads are quickly becoming the post type of choice for brands trying to showcase their products or services. (If you’re not familiar with these, you can read all about them in this Facebook blog post.) Not only are they thumb-stopping, but here at Ignite Social Media we’ve seen them be extremely cost efficient when promoting. With a few simple tweaks, you can make your carousel ads produce even more engagements or clicks to your website. 1) Use User Generated Content (UGC).

UGC 110
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Hendrick’s Ministry of Transport and Brands Celebrate Wimbledon!

Audiense

Wimbledon is ruling the social media roost this week. Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. What’s more, Twitter debuts live streaming high-definition broadcast of Wimbledon! In other news, Hendricks Gin have started the “Hendricks Ministry of Marginally Superior Transport”.

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11 Tools For Creating a Money Making Blog

Kikolani

Do you have an existing blog that you would like to monetize, or would you like to start blogging and making money at the same time? Blogging is an excellent way to share your thoughts, experiences, and expertise with a wide audience. It can also be a decent source of income. However, in order to make that happen, you have to have the knowledge and tools to make that happen.

Tools 82
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Watch 65 Smart Marketers Help You Be A Better Marketer

The Social Media Hat

Marketing Watch 65 Smart Marketers Help You Be A Better Marketer. Everyone's creating all this content online: from blogs to podcasts and videos. But does it matter? More importantly, are you accomplishing your goals with the content you deliver? Or are you simply spinning your wheels in the mud? Well, if you're doing it right, your content is effective and tied to your goals.

Marketing 113
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5 Ways to Measure Agency Operations

Waxing UnLyrical

Guest Post by David Klein. More than ever, clients demand that PR agencies prove their value. Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. Successful agencies have become very good at telling their stories and quantifying the impact of their work. PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured.

Cost 116
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Supercharge Your Marketing with Statistics

Meltwater

How do you captivate and appeal to an audience with an elusive attention span?Supercharge your… Read More.

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Facebook Updates News Feed Algorithm

Ignite Social Media

Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. While the document mentioned has apparently been known for years internally, it is new to the public.

Feed 110
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Hendrick’s Ministry of Transport and Brands Celebrate Wimbledon!

Audiense

Wimbledon is ruling the social media roost this week. Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. What’s more, Twitter debuts live streaming high-definition broadcast of Wimbledon! In other news, Hendricks Gin have started the “Hendricks Ministry of Marginally Superior Transport”.

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Pick the right White Label SEO Solution for your Business Site

Social Media Marketing

There are different types of digital marketing solutions available and picking the right one that best suits your business website may not be that easy. For assistance, this article lists down some white label SEO solutions that will help you discover the right one for you. White label SEO Reseller solutions are very popular today. So if you are also looking for the best solution for your business, pick one while keeping your objectives in mind.

SEO 80
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Create an Experience Your Customers Can’t Wait to Share Online

Convince & Convert

Welcome back to Talk Digital to Me! Here today is Daniel Lemin, Convince & Convert’s Head of Consulting and author of Manipurated. As Head of Consulting, Daniel heads up communication with Convince & Convert’s corporate and agency consulting partners, but that’s not all—he’s also an expert on the rising power of online ratings and reviews.

Review 78