Dave Fleet

MARCH 2, 2011

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. In this post we’ll take a look at some of the apparent benefits and risks of this new feature for businesses. Facebook’s Comment Box plugin. Among the features Facebook has revealed: Social relevance – the new plugin uses what Facebook calls “social signals&# to prioritize comments on posts.

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Harp Interactive

MARCH 31, 2011

Tens of millions of professionals are following more than a million companies on LinkedIn. Having a fully optimized and professional LinkedIn company page will showcase your business in the most professional light to job seekers, employees, potential customers, purchasing managers, current clients, and interested observers. A LinkedIn Company Page is your brands interface to the professional social world and presents an opportunity to engage, grow and reveal the human side of your company…all wh

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Almost Savvy

MARCH 24, 2011

If you grew up with a mother anything like mine, many of your childhood memories include being shushed and reminded to use your inside voice. We had three voices, but the one we heard the most about was our inside voice. Heaven forbid we might say something too loudly and the neighbors would hear! Little did I know these voices would come in handy when thinking about Twitter.

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SocialFish

MARCH 4, 2011

This is a guest post by Wendy Harman, Director of Social Media for the American Red Cross. We’ve all heard the story of the unfortunate (though hilarious) tweet sent out through the Red Cross’ main Twitter account – here’s a nice recap by Shannon Otto you’ve probably seen - and how they made lemonade from lemons (so to speak).

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Social Media

Mindjumpers

MARCH 9, 2011

Tweet Searching the web, I found this infographic illustrating a day in life of a Social Media Manager. More often, we are starting to see job postings regarding a position as a Social Media Manager, and it is definitely one of our time’s fastest growing job positions globally. But what is a Social Media Manager actually doing? How much does a Social Media Manager earn?

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Waxing UnLyrical

MARCH 14, 2011

Guest post by Frank Strong. In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed. While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. Twitter, which was founded in 2006, didn’t exist when I left.

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Harp Interactive

MARCH 31, 2011

Tens of millions of professionals are following more than a million companies on LinkedIn. Having a fully optimized and professional LinkedIn company page will showcase your business in the most professional light to job seekers, employees, potential customers, purchasing managers, current clients, and interested observers. A LinkedIn Company Page is your brands interface to the professional social world and presents an opportunity to engage, grow and reveal the human side of your company…all wh

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Firebelly

MARCH 29, 2011

Today’s YouTube Tuesday video shows a clever use of QR codes. The World Park campaign turned New York City’s Central Park into an interactive board game. You have to see it for yourself. [Video URL: [link] ].

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Almost Savvy

MARCH 8, 2011

I’ve been doing a lot of speaking lately. It is a huge compliment to receive so many requests. I am grateful for every one and wish I had time to honor all of them. It’s funny; I am extremely introverted, but give me a captive audience and a microphone and I’m in heaven. I love public speaking! Go figure. While I love the actual speaking part of each engagement, it can be a bumpy road leading up to the event, especially if the host or sponsor hasn’t taken the time to clea

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Mindjumpers

MARCH 3, 2011

Tweet “A compass is a device for discovering orientation and serves as a true indicator of physical direction. The Social Marketing Compass points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online.&#. This quotation explains very well the purpose of the Marketing Compass in which the branding process is presented.

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SocialFish

MARCH 2, 2011

If you’re working on your social media budget for 2011, and looking for information on social media consulting fees, Mack Collier has a good updated list of what social media consultants charge for various services. For example: - Comprehensive Social Media Strategy Creation, assuming limited outsourcing of content creation and/or ongoing training – $3,000-$15,000 a month for 4-12 months.

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Dave Fleet

MARCH 22, 2011

A few weeks ago Facebook introduced its new Comment Box plugin, allowing companies and individuals to connect comments on their owned properties to their Facebook presences. At the time, while reviewing the business implications of the new Facebook plugin , I wrote: “There’s lots of potential for confusion, and controversy, when people realize their comments don’t just reside within the protective, search-resistant walls of Facebook.

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The Marketing Blog

MARCH 6, 2011

Were you gearing up for the upcoming Facebook page updates for 10th March? Well, hang on for a bit as there is more surprise in store for you before that happens. The latest comes in the form of Facebook’s newly launched comments plug-in, a powerful system that is bound to re-define how users comment on Blogs and other social media sites. Let’s look at this all new plug-in and what makes it vastly different from already available commenting systems like Disqus, Intense Debate etc.

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Saying It Social

MARCH 30, 2011

If you’ve ever heard me talk about social media do’s and don’ts, particularly the don’ts, you’ll know my number one piece of advice is not to set up your business on the Facebook Personal Profile platform. The most important reason to avoid doing this is quite simply because it is against Facebook’s Terms of Service and you risk having your Profile completely shut down without being able to save any of your information or let your “Friends&# know what

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Facebook How To Engineering Privacy 257

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Socialized

MARCH 19, 2011

On Wednesday, I had my first experience with a foursquare stalker when a stranger called me at the Great Bear Cafe in Los Gatos, California after I did a 4sq check-in. I considered the whole thing harmless if not a little strange. Today, it happened again when I checked into a.

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Mindjumpers

MARCH 7, 2011

Tweet. Just released a few hours ago an attempt from Smartwater to make a viral ad – starring Jennifer Aniston. At the moment just above the 300 views count but that will probably not be for long. In the film a lot of fun references is made to other viral smash hits such as “Dancing babies” and “double rainbow – wow”… And of course guest appearance of the YouTube lip singing sensation Keenan Cahill.

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Waxing UnLyrical

MARCH 19, 2011

When the devastating earthquake and tsunami hit Japan last week, I watched my Twitter and Facebook streams with some fascination (Twitter more than Facebook… in terms of watching, I mean, not fascinating). I was pretty sure that I would overwhelmingly start seeing tweets related to the disaster, as more and more people in different time zones found out about it.

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Dave Fleet

MARCH 17, 2011

I just arrived home from South by Southwest Interactive after six days down in Austin, Texas. Given that my voice has pretty much deserted me after numerous days trying to have conversations in overly noisy places, I thought I’d get some of my thoughts on the conference down on “paper&# for you. Networking Mecca. SXSW really is one of the key networking opportunities for people in the social space, and as attendee numbers continue to rise (more on that shortly, the opportunities are

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Social Media

Almost Savvy

MARCH 16, 2011

It had been nagging me for months, though I couldn’t put my finger on exactly what it was. Things with my work have been going well and keeping me busy, but something didn’t feel quite right. I know a lot of people, more than I’ve ever known at any other time in my life. I spend much of my day connecting with them in one way or another.

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Adam Cohen

MARCH 30, 2011

How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. All deservedly so, mind you – each of these companies embraced personalized approaches to engaging customers and building long term relationships. “Yadda yadda yadda,&# you say.

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Akamai Marketing

MARCH 29, 2011

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Med

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Mindjumpers

MARCH 7, 2011

Tweet Memolane – “Your Time Machine for the Web” – is a new social media tool, which captures your entire online life in one timeline, so you can easily travel back in time and relive great memories. Whether you’d like to rediscover your holiday of a lifetime, relive a great party, see when you participated in a festival or checked in at some place, Memolane is the way to save all these memories.

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Waxing UnLyrical

MARCH 18, 2011

Guest post by Brian Meeks. The universe is a rapidly expanding place. The great science minds of the world will continue to unravel its mysteries. They won’t be Americans. The fourth-graders in the United States ranked just behind Lithuania and in eleventh place overall in Sciences. I suspect the Lithuanians also dominated in the areas of art and possibly English.

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Firebelly

MARCH 3, 2011

I’ve been in a couple of meetings lately where the people are overly focused on increasing the size of their Facebook Page communities (or what they think are communities). Let’s think about this. They want more people, but what does more people or more specifically more “Likes&# mean? Here are some realities: 1. It’s easy to click a Like button.

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Techipedia: Tamar Weinberg

MARCH 22, 2011

As many of you know, I’m a work at home mom who operates as a consultant, ad sales manager for Mashable, and soon-to-be startup founder all from one single Dell laptop which I use as a desktop. Having a home office is both a blessing and a curse; the ability not to commute makes my life easier and saves me about 3-4 hours per day. However, that also means I’m working from morning until night.

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Buzz Marketing for Technology

MARCH 16, 2011

We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. For example, before people visited our site, perhaps they visited espn.com. So we potentially have a large sports audience as a segment of our brand, right? The search process has become broken because the data landscape has become more fragmented and complex.

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Paid Search Social Media How To Sports 232

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SocialFish

MARCH 22, 2011

…and the winning videos are so great I just have to repost them. If you didn’t have a chance to before, check out the other 12 finalists. Next year, I hope you apply!! Best Thrifty Organization Video: The Watershed Management Group. What do they do? &# We offer an adaptive, collaborative approach to developing sustainable solutions wherever we may work.

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Mindjumpers

MARCH 24, 2011

Tweet Getting started with a social media initiative does not necessarily require a lot. Yet there are some vital considerations to go through before getting on board. I found this neat infographic, which I think covers some crucial elements. It is often my impression that someone within communications or marketing inside an organisation set up for instance a Facebook page without having thought through a plan for content and maintenance.

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Waxing UnLyrical

MARCH 10, 2011

Social media is an interesting animal. We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. Yet how much do we really know about the people behind the avatars? I was thinking about this yesterday, when I realized that someone whose path crosses mine quite often, has “another life&# I knew absolutely nothing about.

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Direct Marketing Observations

MARCH 3, 2011

Watch this video from Corning. When I first saw it, I was amazed at what was possible with glass and then what caught my eye was the number of views-5.8 million views in less than one month. This is isn’t a funny video. It’s not scandalous or malicious or of someone getting hurt. It’s simply about the many uses of glass. Something to ponder the next time your company wants to create a video.

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Techipedia: Tamar Weinberg

MARCH 1, 2011

This is a guest post by Danny Wong. When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. Businesses could now show some personality rather than hiding behind a computer and a fixed script.

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