Dave Fleet
MAY 10, 2010
A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics.
Techipedia: Tamar Weinberg
MAY 5, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.
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Buzz Marketing for Technology
MAY 6, 2010
Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on …. Last week the clever folks at G.1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. Think about it – its totally possible to take some public attributes from someone’s Facebook profile and create a Facebook ad campaign (shameles
Harp Interactive
MAY 25, 2010
In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring. A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes.
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Socialized
MAY 14, 2010
Sure you’re ticked off about Facebook’s abuses of consumer privacy, but does closing your account accomplish anything? It’s like getting a tattoo in a secret place. You have the satisfaction of the accomplishment and the knowledge you were in control, but does it have a lasting effect on the rest of the world? Even if one million people closed their accounts, that would represent 1/4 of one percent of Facebook’s 400 million user base.
Webbiquity SMM
MAY 24, 2010
Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. This confusion is partly due to some still-common misconceptions about social media marketing.
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Techipedia: Tamar Weinberg
MAY 28, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. It might even be a dead buzzword. That’s why you need to paint a picture that’s more meaningful and encompasses what “social media&# as a label really is.
Direct Marketing Observations
MAY 14, 2010
This is where my head is at right now. I’m listening to the pushback from Facebook users and parents who are concerned about Privacy. I’m compiling an exhaustive list of blog posts and articles related to Facebook, children, and privacy and how it impacts all of us. Stay tuned for the wiki. In the meantime, here are 15 links to posts that address the issues that dominate not only my thoughts and hopes to see something done about Facebook’s complete disdain for its users; but al
Harp Interactive
MAY 18, 2010
A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! That’s great news for businesses suffering due to the economic downturn. What’s more, the effectiveness of the leads does not end there. The organic leads that you acquire through social media, blogging and other inbound channels are also of better quality in terms of loyalty, referrals and bringing repeat business.
Socialized
MAY 21, 2010
Last month I took my daughter to 31-Cent Scoop Night at Baskin Robbins. I was so impressed with how effectively the company used social media to promote 31-Cent Scoop Night, I got in touch with them and did an e-mail interview with one of their PR managers. (The interview is a little later on in this post). The landing page for 31-Cent Scoop Night breaks an old school Web marketing rule: Keep people on your site.
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Justin Levy
MAY 11, 2010
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Still Think Social Media Is A Fad? Written on May 11, 2010 by Justin Levy in social media , stats , video 19 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!
Dave Fleet
MAY 12, 2010
Forrester analyst Augie Ray posted a list of seven things he recommends organizations do to avoid the recent problems of Nestle and United Airlines. The list makes for interesting reading: You must be proactive: Nestle knew the palm oil/deforestation issue could blow up, but did nothing about it until it did. You must improve customer support: Poor customer service now has the potential to do widespread damage to your brand.
Techipedia: Tamar Weinberg
MAY 18, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch. Why do businesses need social media?
Direct Marketing Observations
MAY 7, 2010
Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. If I have left any out, please drop me a line and include it in the comments section. 1) Hashtagsocialmedia -#socialmedia Of course I’m partial to the one I co-founded with Jas
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Webbiquity SMM
MAY 30, 2010
What has 28 links and will make you laugh? This blog post! From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Some of this content may not be suitable for most office environments, elderly relatives, children, pets, potted plants or those who simply lack any sense of humor.
Socialized
MAY 7, 2010
My old boss, Scott McNealy, former CEO of Sun Microsystems, said , in 2003, “You have no privacy. Get over it.&# He was saying that our private information was already in the hands of credit card companies, health care providers, and so many other third parties, the notion that we control this information is flawed. Today I read on Evan Brown’s awesome Internet Cases Blog , that a New York criminal court judge, ruling last month in an Internet privacy suit, said: “In this day
Atom Thought
MAY 11, 2010
Many marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of apps that can run only on a specific platform , complex loyalty programs or just naturally by a tough exit option. One of the reasons why you will be apprehensive to leave facebook and try a new social network is that if you exit you also leave your network behind!
Freelance Social Media
MAY 20, 2010
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Why does Facebook hate us? by Justin on May 20, 2010 Facebook just announced another major change yesterday: limiting landing tabs to “authenticated pages&#. This means that a “page must have greater than 10,000 fans or the Page admin must work with their ads account manager&# to be “authentic&#.
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Techipedia: Tamar Weinberg
MAY 12, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman. So here’s the scenario: A potential client reaches out to your agency.
Direct Marketing Observations
MAY 28, 2010
I was looking at a list of clients that I had worked with over the past couple of years and it’s well over 40. It’s not a big number, but what caught my eye was that I had created a matrix of what I had done specifically for each client. More importantly what struck me was that as much as I had done, in the grand scheme of things, a lot was predicated on how much the company I was working with embraced what I was doing.
Buzz Marketing for Technology
MAY 11, 2010
I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). And I have noticed a difference between the successful ones and the not so successful ones. It comes down to one basic organizational difference …. At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized.
Socialized
MAY 19, 2010
Everyone’s talking about the launch of Togetherville , a social network designed to bring parents and their kids together with the goal of learning responsible social networking. Does it occur to anyone that children six to ten years old (Togetherville’s target) don’t need social networks, and to encourage them to use one is the antithesis of responsible social networking?
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Atom Thought
MAY 20, 2010
What do you think will power the next generation enterprise? My long-time friend and the Editorial Director of The CTO FORUM Magazine asked me! Even before this, a few months back Gaurav Dewan from Solution Digitas asked me about Enterprise 2.0! My discussion with Rahul and Geetaj Channana of CTO Forum Magazine, went on for a while and they asked me to share my thoughts as an article in the magazine.
Freelance Social Media
MAY 21, 2010
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Social Media? There’s an app for that! by cinta5 on May 21, 2010 Social Media Pocket Guide App Available on the App Store LangfordMedia has launched an app for small businesses called Social Media Pocket Guide. The app is currently available on Apple’s App Store for the iPhone, iPad, and iPod Touch.
Saying It Social
MAY 18, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? Cultivating your Social Media Marketing Garden I received a question similar to this earlier today and I thought I’d share my response with everyone because I know this question is quite common surrounding the topic of social media marketing.
Direct Marketing Observations
MAY 10, 2010
So I’m at my 12 year old daughter’s softball game last Friday night and as the game is concluding I reach for my cellphone and I see a text from my wife it reads: Your daughter is on Facebook&# ? I text back. She better not be&#. As I’m waiting for her to emerge from the dugout, I decide to call my wife who is in Ohio for the weekend for my nephew’s first communion.
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Buzz Marketing for Technology
MAY 4, 2010
I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine on the iPad. What’s really interesting about this is idea is – could it save the Page Advertising business and Magazine industry which has been in a long steady decline?
Socialized
MAY 27, 2010
Interesting piece in the Baltimore Sun by Garrison Keillor on the death of publishing and intellectualism. The best part of the piece is the title “When everyone’s a writer, no one is.&# Keillor simultaneously applauds and mocks (more of the latter I think) the number of people writing online and the freedom with which they can write, and with which readers (implying low attention spans and lack of commitment) can freely skip from place to place.
Adam Sherk
MAY 17, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Have the Most Valuable Facebook Pages? by Adam Sherk on May 17, 2010 Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence. News sites utilize Facebook Pages to increase brand visibility, promote content, interact with users and drive traffic back to their main sites.
Firebelly
MAY 27, 2010
Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! | Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. It's not surprising to find that there are significantly more anti-BP pages on Facebook in wake of the Gulf of Mexico oil disaster.
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