Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Mindjumpers

JULY 7, 2010

After a few minutes of browsing on YouTube I found other “bottle-bands”, but no real creative commercial use of the concept. Normally we would start with a client and a strategy, but in this case I’d like to know if you know any marketing people who can see the potential in working with these guys. Give us a shout!

Disqus 208

Disqus Fashion YouTube Policies 208

Mindjumpers

AUGUST 19, 2010

Are there alignments and are we supporting the overall corporate strategy with our initiative? Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. All other initiatives need a distribution strategy.

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

Are there alignments and are we supporting the overall corporate strategy with our initiative? Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. All other initiatives need a distribution strategy.

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

AUGUST 17, 2010

I will look futher into that… Its hype among social media users is one thing, but for marketers it is more interesting to explore how geolocation can be used from a marketing perspective. And the rumours of Facebook rolling out a location feature one of the next days is sizzling. Leave a Reply Click here to cancel reply.

Social Media 207

Social Media Brands Foursquare Disqus 207

Justin Levy

MAY 10, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Joint Chiefs of Staff 2010 Social Media Strategy Written on May 10, 2010 by Justin Levy in military , social media , social media strategy 16 Comments - Leave a comment! You can check out the full social media strategy below.

Social Media 113

Social Media Strategy Policies RSS 113

Mindjumpers

AUGUST 25, 2010

So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers. Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Learning is Change. says: September 2, 2010 at 2:03 pm [.]

Policies 218

Policies Social Media Guidelines Foursquare 218

Mindjumpers

SEPTEMBER 15, 2010

Media You can see embedded media without leaving Twitter such as YouTube videos, Flickr pictures and live streaming from Ustream and more. If you click on a tweet you’ll get a detail pane on the right side of your timeline that shows more details of the tweet; such as embedded media.

Twitter 174

Twitter Ustream Embedding Policies 174

Mindjumpers

SEPTEMBER 28, 2010

Making people participate With the understanding in mind that sometimes certain ideas that already exist need a twist and a marketing strategy to really hit the roof, I think Jumo has great potential to do exactly that. The real issue I noticed here is how brilliant the marketing strategy is. JUMO is a great initiative.

Social Networking 227

Social Networking Sites NGO CSR 227

Justin Levy

NOVEMBER 3, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Inbound Marketing – Video Book Review Written on November 3, 2009 by Justin Levy in books , google , hubspot , inbound marketing , reviews , social media , video 14 Comments - Leave a comment! My review of.@bhalligan

Review 100

Review Video Hubspot Marketing 100

Freelance Social Media

MAY 26, 2009

According to the Nonprofit Social Network Survey conducted in March 2009 by NTEN, Common Knowledge, and ThePort, social networking has become an increasingly important part of nonprofits’ online strategy. YouTube (46.5%) and Twitter (43.2%) were cited as alternate social networking tools.

Social Networking 225

Social Networking Organization Foursquare Survey 225

Mindjumpers

OCTOBER 1, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Marketing Drive Sales Diesel Kicks Ass With New Campaign! The really loyal fans are probably the best marketers you’ve got. I think H&M’s social media strategy involves three essential items – listen, care and involve.

Social Media 279

Social Media Fashion Disqus Communities 279

Mindjumpers

JULY 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival.

Foursquare 182

Foursquare Badge Disqus Fashion 182

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies.

Social Media 134

Social Media Strategy Metrics Organization 134

Mindjumpers

SEPTEMBER 20, 2010

Social media is also a particularly useful tool for businesses that want to brand themselves, market a new product etc, as social networks allow them to meet their current and potential customers at close hand. Similar Posts: Can an Unknown Brand Become Word of Mouth? me says: September 30, 2010 at 8:16 am [.]

Organization 245

Organization Tools Brands CSR 245

Techipedia: Tamar Weinberg

MARCH 16, 2008

With that said, it’s just two days away to the Internet Marketers of New York charity party in NYC (during SES NY) which is sponsored by the coolest guys on earth, Best of the Web. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca What: A charity party.? I hope so!? Answers Yahoo!

MySpace 100

MySpace Handbook Yahoo Microblogging 100

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Is MySpace marketing really worth it? How do I craft a corporate strategy for blogging ? How can I market effectively with Flickr ?

Communities 170

Communities Marketing MySpace Yahoo 170

Justin Levy

OCTOBER 14, 2009

One of the most inspiring and captivating presentations of the Inbound Marketing Summit was the keynote that Chris Brogan delivered. Yes, I work with him at New Marketing Labs. But, at the Inbound Marketing Summit, on that day, Chris was in a different zone. You can check out all videos on the Inbound Marketing Summit Blip.tv

Tools 202

Tools Aggregator Delicious iPhone 202

Mindjumpers

SEPTEMBER 24, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. In little over ten years, the corporate site has become a crucial component of the marketing and communication strategy. Furthermore, blogs play a crucial role in search engine marketing and a brand’s reputation, among many others.

Social Media 220

Social Media Forums Disqus Social Networking 220

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”. Link building strategies “Social media monitoring tools can assist you in meeting two objectives of link building.&#

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Mindjumpers

JULY 23, 2010

It is from the level of service that a hotel derives customer loyalty and traditional word-of-mouth marketing spread. Additionally, the key marketing initiatives seem to be newsletter sign-ups and traditional reward / member programs, which are both debatable in terms of efficiency and additional sales potential.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Mindjumpers

JULY 16, 2010

So what can I as a marketer or CEO get from reading the book? What’s their business strategy? It describes how the business is being done in Silicon Valley and how building a company like Facebook demands fierce fighting, no doubts, full focus and what the costs are in lost friendships and created enemies. Is it reliable?

Social Networking 176

Social Networking Nielsen Film Facebook 176

Justin Levy

JULY 1, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Growth of Demand Discovery Written on July 1, 2010 by Justin Levy in content strategy , guest post , marketing , marketing strategy 0 Comments - Leave a comment! You can catch up with David on Twitter.

Retail 191

Retail Fashion RSS Advertising 191

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Because the real advantage email has over social is data. But, it's not all conversational.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Mindjumpers

JUNE 30, 2010

The result of working socially, being increased loyalty and trust, might just be the driving force for your competitive power in the long run. You may also like to read: » Interview With the CEO From the Social Media Platform Hoist » Learn to Innovate in the 21st Century [.] Leave a Reply Click here to cancel reply.

Social Media 189

Social Media Collaboration Project Organization 189

The Marketing Blog

MARCH 2, 2010

The only other place where Facebook scores over Twitter is on the Disqus platform but there also it is a close fight b/w the two. On other platforms like Youtube, Friendfeed and WordPress ‘Twitter’ dominates. . ‘Facebook’ being a closed platform the community considers it as a friend focussed channel.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. But those differences are at the tactics layer, not the strategy layer. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Strategy Statistics Metrics 117

Justin Levy

JULY 30, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? These are tracked through a variety of tools and even popular commenting system Disqus scours social networks to find blog posts being shared and displays those as “interactions&#. I understand your point.

Comments 220

Comments Disqus Social Graph Blogger 220

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Similarly, your social media marketing initiatives might sound great until someone goes out and ruins it for you.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way.

Video 236

Video Flash Mob YouTube MySpace 236

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”. Link building strategies “Social media monitoring tools can assist you in meeting two objectives of link building.&#

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”. Link building strategies “Social media monitoring tools can assist you in meeting two objectives of link building.&#

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. Ive founded 5 companies, and spent 15 years running digital marketing agencies. There’s nobody that feels worse than I do.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. Flowtown gives you the answer in seconds. Just a thought. link] Michael A.

Social Media 127

Social Media Marketing Social CRM Consultant 127