Waxing UnLyrical

MAY 27, 2017

We don’t get the magazine, don’t really have a use for the various discounts, are very happy with GEICO so don’t plan on switching from there … So why are we dropping a hundred+ bucks on AAA?? And which is included in our auto insurance policy (GEICO, because 15 minutes did save me 15% or more and still does).

Insurance 169

Insurance Banking Discount Policies 169

Waxing UnLyrical

JUNE 4, 2014

Gamification is still a bit of a loose concept, in spite of the various coupon plays, discount systems, loyalty programs, punch cards, check-ins, mobile technology and other factors playing into new ways for brands to interact. Culture and systems such as these will greatly enhance the content produced and inspire users to contribute.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

FEBRUARY 19, 2016

A4) Social engagement is an important metric that can’t be discounted. A4: But trends are more imp than snapshots when it comes to community. It’s a marathon, not a sprint. It fuels community fire and gives lift to PR efforts. As you can see there was no shortage of great info being shared.

Communities 100

Communities Metrics Consultant Discount 100

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Knowing this goes a long way toward making your social media marketing successful.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

JUNE 28, 2011

Also, we are working on bot and spam detection systems that will discount any influence signals from them completely.”. Megan: “We look at the influence level of those responding to you, so getting RTed by a bot will likely not help.

Klout 203

Klout Influencer Discount System 203

Waxing UnLyrical

MAY 9, 2016

Why: “Best Buy shows that it values its customers on its Twitter accounts, @BestBuy and @twelpforce, which are constantly updated with answers to customers’ questions, replies to their concerns, and discounts for its products,” writes Kylie Jane Wakefield in this still relevant case study from Contently.

Case Study 100

Case Study Study Training Collaboration 100

Waxing UnLyrical

JULY 27, 2011

Perhaps a coupon for a free sample, or a discount code? It was a direct mailer from MAC cosmetics featuring a new line of makeup. I scanned the code and waited to see where it would take me. Instead, I was taken to the non-mobile friendly MAC website. As you can imagine, I was pretty disappointed and immediately closed the browser.

SMS 264

SMS Sample Samples Campaign 264

Waxing UnLyrical

MARCH 23, 2012

It allowed brands to set up default landing pages; so when a new visitor arrived at their pages, they would be prompted to first “like” that page in order to access discounts and other promotions. Companies loved this feature because it allowed them to convert visitors into fans without much work or paid advertising on their part.

eBook 245

eBook Discount ROI Facebook 245

Waxing UnLyrical

MARCH 11, 2015

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ).

Metrics 100

Metrics How To Discount Analytics 100

Waxing UnLyrical

JULY 3, 2013

Nothing that tells me if the person wants premium clients or discount jobs. There is nothing in that list that makes me think, “Oh, this person would be PERFECT for that project I’m working on!”. What industry the person specializes in… Really, nothing special at all!

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

MARCH 5, 2012

PR provides other valuable outcomes that we shouldn’t discount.” ” moments : “I realized ad equivalency wasn’t enough when a huge, impressive stack of clips didn’t translate to business value for clients. I also don’t think everything can/should be measured in $$$. ” (People.

Small Business 160

Small Business Discount Template Templates 160

Waxing UnLyrical

JANUARY 24, 2011

Of these, Mobify is my favorite, and they offer a free basic branded service and great discounts for non-profits on premium services. (You You can e-mail them at sales [a] mobify [dot] me with “non-profit” in the subject line to get the discount.)

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

FEBRUARY 4, 2013

If you want to come, use the discount code Speaker for 50% off (the education and nonprofit rate tickets have already sold out). Tickets are moving steadily, and with a capacity of only 114 (seriously, this isn’t a fake number), the event should sell out soon.

Communities 199

Communities Influencer List Consultant 199

Waxing UnLyrical

AUGUST 5, 2015

Campaign unique codes would be similar to what you hear on the radio: when you order flowers get a 10% discount when you mention the code jimandanimal. You can do this with campaign unique codes, or somewhat effectively (because of the time expiry) with Google Analytics.

Metrics 100

Metrics Marketing How To Engineering 100

Waxing UnLyrical

AUGUST 7, 2015

The discount code SHONALI will get you 20% off. Btw, if you’ll be in / can get to the DC area on August 27, you should come to xPotomac 15 , which Geoff Livingston , Patrick Ashamalla & I are co-hosting. Mark is keynoting and it will be an amazeballs event.

Content 100

Content Metrics Lurker System 100

Waxing UnLyrical

JANUARY 11, 2012

Twitter is so free-flowing, it’s easy to underestimate – or completely discount – the amount of planning that goes into pulling off a successful event such as a tweetathon. So when they came up with the idea of doing a tweetathon, I knew it would work, because they were invested in the success of the campaign.

Organization 267

Organization Tips Hashtag URL 267

Waxing UnLyrical

JULY 25, 2012

I’ve already noticed a handful of local businesses adopting creative new discount marketing schemes: 1. There’s another new site called InTownDiscounts.com that offers Groupon and LivingSocial style discounts, as in 50 percent off or more, but that doesn’t require the business to give away a 40 percent cut.

Discount 183

Discount Price Newsletter Sample 183

Waxing UnLyrical

APRIL 22, 2017

” Because while “impressions” aren’t completely to be discounted – especially in the early days of a program or campaign – they are no longer the silver bullet of PR … if they ever were. I’ve noticed more and more organizations getting increasingly savvy about what PR should aim to accomplish.

Banking 228

Banking Discount Communities Influencer 228

Waxing UnLyrical

JUNE 25, 2014

Additionally, in 2009 furniture retailer Habitat decided it might get more traction by including trending hashtags such as #trueblood, #iphone and even #mousavi (who was running in the Iranian presidential election at the time) in tweets about competitions and discounts. That’s spam, alright?! Know who you are.

Social Media 208

Social Media Hashtag Campaign Flickr 208

Waxing UnLyrical

OCTOBER 28, 2015

With tips like “Discount the first thing that comes to mind—and the second, third, fourth and fifth. Pixar’s storytelling rules. A few years ago, Emma Coats, a Pixar story artist, revealed 22 rules the animation studio follows to consistently create unforgettable stories. Get the obvious out of the way.

Resources 100

Resources Health Care Journal Film 100

Waxing UnLyrical

DECEMBER 13, 2013

We’re offering early birds a 30% discount on ticket prices (use the code EARLYBIRD and register before December 31 ), and like SPS, this is a super lineup at a really affordable price point. Robert Scoble and Shel Israel (see disclosure above) are the opening keynotes … that is HUGE! And so are all the other speakers.

Conference 276

Conference Price Hotels Newsletter 276

Waxing UnLyrical

APRIL 19, 2018

When your list or send needs outgrow the free plan Mailchimp offers both a 15 percent non-profit discount and a 10 percent when you add two-factor authentication to your MailChimp account. AND the discounts can be combined! The free plan allows for up to 2,000 subscribers and 12,000 emails per month. That really can’t be passed up.

Tools 191

Tools Marketing Discount Hubspot 191