Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. You can’t do it all alone.

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Collaboration How To Education Team 224

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Retail 104

Retail Social Media Brands Tips 104

Ignite Social Media

AUGUST 9, 2022

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. Whether you’re a social media novice or an experienced pro, we have something for everyone in this guide. What is Sprout Social. What can you expect with the demo? .

Review 78

Review Social Media Management Price Collaboration 78

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. the marketing team, legal department, outside clients, etc.) HIPAA in healthcare ).

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Template Templates Social Media Tips 134

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.

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Data Metrics Sentiment Analytics 124

Oktopost

MARCH 24, 2022

Nearly 90% of HR professionals agree that recruiting is starting to look more like marketing, and hiring managers need to adjust accordingly. You should be treating employer branding as a long-term investment in the same way that you approach conventional marketing campaigns.

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Examples Campaign Brands Reputation 107

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it. The best part?

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Video Film Content How To 94

Pixlee

APRIL 15, 2020

Many social media managers are beginning to understand how TikTok works. TikTok is a great channel for before and after transformation demos. Create a Virtual Event. As virtual events gain traction, fashion brands can host virtual fashion shows or event-like experiences with TikTok.

Fashion 59

Fashion Brands Apparel Authentication 59

Hootsuite

NOVEMBER 10, 2021

Even if you’re a whiz at Instagram or Facebook marketing , it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan. Where does your target market overlap with TikTok users? So if you’re marketing to younger adults, especially women, advertising on TikTok is a natural fit.

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How To Hashtag Trends Analytics 143

Unmetric

JUNE 11, 2019

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. But luckily there are several analytical tools to help marketers automate such mundane activities. Pricing: $29 – $129 per month.

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Analytics Tools Social Media Curation 125

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Oktopost specializes in social media management for B2B companies. Ten Great Brand Monitoring Tools. BuzzSumo. .

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Tools B2B Sentiment Notification 116

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Looking at a successful video and comparing it to website clicks, event registrations, profile views, email signups, etc.

Engagement 125

Engagement Report Video Metrics 125

Hootsuite

JUNE 29, 2023

A social media style guide is a set of rules that dictate how your brand shows up on social. Content creators and marketers love style guides. TL;DR: Social media guidelines include things like tips, tools, and best practices. These cover things like your brand voice, visuals, and personality. Need examples?

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Guidelines Template Templates Social Media 78

Sprout Social

MAY 8, 2023

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. With future market trends changing quickly, it’s important to understand how trends start, evolve and influence. Media businesses can expect consistently high engagement nearly every day between 6 and 11 a.m.

Tourism 109

Tourism Travel Education Engagement 109

Hootsuite

NOVEMBER 28, 2019

“With so much competing noise on social, content can often come across as an advertisement,” said Hootsuite’s social media marketing manager, Amanda Wood. The appeal of Facebook Live is its unedited and raw nature,” adds Hootsuite’s former social media marketing coordinator, Christine Colling.

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Video Facebook Notification API 145

Hootsuite

APRIL 1, 2020

Make it a virtual event. Check out YouTube’s full digital events playbook here. Promote the event. Your live stream is a virtual event , so treat it as you would any other event. Read our complete guide to YouTube marketing. Create a Facebook event or Instagram countdown. And draw a crowd.

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YouTube Engagement How To Class 145

Sprout Social

NOVEMBER 28, 2022

In fact, 39% of consumers say they like to see customer testimonials or demos from brands. When I was a social media manager at Shedd Aquarium , nothing said “go viral” like a cute otter or penguin. First Sip Coffee created a birthday card Story for their birthday to promote their celebration event to their fans.

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Instagram Engagement Brands Avatar 127

Hootsuite

MARCH 26, 2020

Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream brought us nail-biting webcam footage of a coffee maker in mid drip. But tech and social media upgrades have opened the door to new ways to connect online, from virtual museum tours to live Q&As with astronauts in space.

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Hosting Eventful Tips How To 145

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Communication. Resources to build your communication skills.

Social Media Management 111

Social Media Management Skills Social Media Analysis 111

agora pulse

OCTOBER 20, 2020

When the pandemic began unfurling, many businesses scrambled to put their events online. LinkedIn shared its findings in a recent virtual events guide. LinkedIn wanted to help those struggling marketers. LinkedIn Events for Pages. Event Types. Marketing Your Event. What Are LinkedIn Events for Pages?

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Eventful LinkedIn Conference Notification 95

Buffer Social

AUGUST 8, 2017

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Here are 25 of the very best social media management tools out there.

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Social Media Management Social Media Tools Price 111

Hootsuite

APRIL 6, 2023

As a marketer working in financial services, you know that navigating bank social media accounts can be tricky. Balancing compliance regulations with creative ideas for effective content marketing is no small feat. It gets even trickier if you’re managing multiple channels. Book a free Hootsuite demo today 2.

Banking 105

Banking Social Media Tips HootSuite 105

Hootsuite

AUGUST 6, 2021

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Find out why you need to invest in your social team—and how to do it. In fact, social media managers are a core part of the modern marketing department.

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HootSuite Marketing Social Media Management Skills 130

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

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Metrics Content Marketing Newsletter 98

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. Influencer analytics tools are a type of influencer marketing tool designed to measure the performance and impact of influencer marketing campaigns. Influencer marketing trend analysis Social media users expect brands to read the room.

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ROI Analytics Influencer Campaign 105

Hootsuite

JULY 2, 2019

It’s a great way for employees to showcase company culture and Target’s corporate social responsibility efforts at the same time. Target Volunteers (from all over our district) and Save Our Shores Beach Clean Up Event! Hey, Social Marketers! Request a Demo. View this post on Instagram.

Social Media 111

Social Media Guidelines HootSuite How To 111

Hootsuite

MAY 9, 2023

Social media for real estate is an essential tool for promoting listings, generating leads, and building a long-lasting brand. Still, when it comes to marketing real estate on social media , there are certain strategies and tactics that can maximize the reach of your message. Find more content planning tips here.

Real Estate 88

Real Estate Social Media Marketing HootSuite 88

Sprout Social

JANUARY 8, 2024

There’s social media management, then there’s social media management for government agencies. To maintain compliance with the law, government organizations must implement thorough social media archiving practices. Request a demo 3.

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Social Media Guidelines Policies API 95

agora pulse

MARCH 5, 2019

A how-to post would work well for beauty products, fashion, crafts, hair, cookery, tech, or any other gadget that can be demoed. At Contentworks Agency , we dedicate our Instagram feed to “behind-the-scenes” footage capturing the real and funny moments of working in digital marketing. There’s a huge market for humor. ).

Social Media Management 119

Social Media Management Instagram Social Media Content 119

Hootsuite

AUGUST 21, 2019

Through live streaming, it lets marketers connect with their communities in real-time. Other ideas include bringing audiences behind the scenes to events, and hosting live Q&As with leadership. Consistency is key when it comes to effective marketing. Promoting a new product, event, whitepaper, or blog post also works well.

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LinkedIn How To HootSuite Marketing 111

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space.

HootSuite 112

HootSuite Brands Price Collaboration 112

Oktopost

APRIL 7, 2022

A sales funnel is a crucial part of any successful marketing strategy. The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Here are some key tips to help you integrate social media into your sales funnel. Step 3: Conversion.

Social Media 118

Social Media How To Metrics B2B 118

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three.

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Social Media Radian6 Strategy SM2 155

Hootsuite

JUNE 20, 2022

Here are a few ideas for how Facebook search operators can help you optimize your marketing campaigns: Research your audience. A group is where fans can learn about promotions and events, share experiences, or interact with each other and your business. Here are some ideas for Facebook Lives: Giving tutorials or demos.

Tips 145

Tips HootSuite Badge Facebook 145

Hootsuite

JUNE 29, 2023

Develop your brand aesthetics and voice, follow best practices for social media, and make sure to be on your best behavior as you grow that audience. million followers on Twitter, because the social media managers have done such a spectacular job of building the brand’s digital reputation. Get a free demo 8.

Reputation 106

Reputation Strategy Brands HootSuite 106

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. It is also one of the most critical activities marketers engage in. Lead nurturing is the process through which marketers build relationships with newly acquired leads throughout the consumer journey.

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B2B ROI Campaign Buy 165