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Social media listening examples that will help you unearth better insights

Sprout Social

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding.

Examples 123
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How to create better social listening queries

Sprout Social

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. Social listening has always been a powerful tool for brands that know how to wield it effectively.

How To 101
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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

You can filter social posts by parameters like account, keyword, hashtags, and location. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. Event tracking.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Authentic customer demos and routines: Zara There’s a reason why 81% of social marketers describe influencer marketing as an essential part of their strategy. Make sourcing this content even easier by creating a branded hashtag.

Strategy 125
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Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

the topic, format or hashtag) can help guide smarter content creation. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results. Learn how your audience feels about your brand using sentiment analysis. Benchmark against competitors.

Data 125
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Rethinking the influencer-brand relationship

Sprout Social

TopicalsGoneToGhana happened during Detty December , a month-long annual celebration featuring music festivals and other events in West Africa that has surged in popularity over the past few years. For example, you can use social listening tools to track customer sentiment to review how your audiences feel about various conversations.

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Haven’t made your New Year’s Resolutions? No worries—you’re not alone

Sprout Social

Of the 14,664 Tweets we analyzed, 48% of the Tweets had positive sentiment while 37% were neutral and 15% were negative. This optimism is especially prevalent on Instagram, where 5,737 posts contained hashtags like #Goals and #Motivation. — Melissa is Judicially Cognizable (@MelissaFloBix) December 4, 2020.

Instagram 131