Sprout Social

NOVEMBER 30, 2023

Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. Hashtags: What hashtags are your competitors using? Online reviews also give you insight into brand sentiment.

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Analysis Sentiment Marketing How To 102

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. Social listening has always been a powerful tool for brands that know how to wield it effectively.

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How To Sentiment Template Templates 94

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Be sure to post event updates and ask followers to join in.

Engagement 103

Engagement Tips Loyalty Metrics 103

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. Game vs. Tournament-Related Hashtags.

Hashtag 60

Hashtag Analytics Campaign Social Media 60

agora pulse

JUNE 13, 2020

Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. This is great for Twitter event management when you want to keep an eye on your most active and influential participants.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience.

Sentiment 102

Sentiment Analysis Patterns Price 102

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 107

Brands How To Sentiment Metrics 107

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Search for keywords or hashtags in your industry. Twitter’s native search feature lets you search for hashtags, trending topics or just general terms.

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Trends Twitter How To Hashtag 127

Keyhole.co

FEBRUARY 16, 2024

Let’s say you want to analyze your competitor’s brand sentiment on YouTube. The latest live streams are from Apple’s events: the special Apple Event and The Worldwide Developers Conference (WWDC), which gathered millions of views on YouTube. It is optimized with such hashtags as #ShoulderWorkout, #Gymshark, and #Workout.

Analysis 52

Analysis YouTube Tools Strategy 52

Techipedia: Tamar Weinberg

AUGUST 17, 2011

Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Most commonly used hashtags during the August 15th downpour.

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Analytics Radian6 Eventful Sentiment 164

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

Reputation 128

Reputation Tools Brands How To 128

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. For example, I use Todoist to schedule events at specific times throughout the day. After you’ve reviewed the day’s events and done any essential check-ins, open your social media dashboard. Monitor Hashtags. Check Paid Social Campaigns.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 111

Brands Sentiment How To Analysis 111

Sprout Social

SEPTEMBER 23, 2021

Twitter’s #ExtremeWeather project explores the role of the platform when responding to natural disasters and extreme weather events. With Sprout’s Social Listening tool , Twitter Developer Design I/O was able to explore conversation trends surrounding three primary hashtags: #TexasFreeze, #TexasPowerOutages and #TexasSnow.

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Project Analysis Hashtag Sentiment 108

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 119

Campaign Hashtag Analytics Metrics 119

Talkwalker SM

FEBRUARY 8, 2016

Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

ROI 84

ROI Influencer Sentiment Tips 84

Sprout Social

OCTOBER 4, 2021

the topic, format or hashtag) can help guide smarter content creation. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results. Learn how your audience feels about your brand using sentiment analysis. Benchmark against competitors.

Data 122

Data Metrics Sentiment Analytics 122

Keyhole.co

SEPTEMBER 12, 2023

It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users. Keywords and phrases are the best search operators for specific topics, brands, or events. Hashtags and mentions Hashtags and mentions are commonly used as search operators on social media platforms like Twitter and Instagram.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Sprout Social

JULY 12, 2022

Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event. As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis.

Examples 109

Examples Brands Sentiment Reputation 109

Oktopost

APRIL 21, 2022

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. Some brands also provide hashtags that users can add to their posts in order to make them more visible to your team. What is Social Media Sentiment Analysis and How to Conduct One.

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Content FAQ Sentiment Hashtag 118

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Use customer service metrics like reply time, reply or response rate and sentiment analysis to understand where your customer care excels, and where it needs work. Make sourcing this content even easier by creating a branded hashtag.

Strategy 121

Strategy Brands Content UGC 121

Sprout Social

JUNE 7, 2022

Event highlights : C-suite-level executives will want to see how people reacted to the day as a gauge for communications success. Whoever is responsible for this will need to ensure all employees are aware of what they can and can’t say leading up to the big event. Decide on a branded hashtag. 1 month to listing day.

Strategy 113

Strategy How To Hashtag Team 113

Sprout Social

JANUARY 24, 2024

TopicalsGoneToGhana happened during Detty December , a month-long annual celebration featuring music festivals and other events in West Africa that has surged in popularity over the past few years. For example, you can use social listening tools to track customer sentiment to review how your audiences feel about various conversations.

Influencer 100

Influencer Brands Collaboration Authentication 100

Sprout Social

APRIL 7, 2020

In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

Brands 112

Brands Sentiment Conversation Hashtag 112

Sprout Social

MARCH 7, 2022

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Most notably, ongoing sentiment tracking. Take Slack , for example.

Survey 90

Survey Brands Sentiment Template 90

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 126

Skills Sentiment Team Press Release 126

Mindjumpers

FEBRUARY 3, 2011

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials.

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Radian6 Sentiment Sports Eventful 237

Convince & Convert

AUGUST 29, 2017

Know Who Is Receiving More Positive (and Negative) Sentiment. Own Relevant Events and Holidays in Your Field. Which events matter to your audience, and how can you become a part of these conversations? How is your target audience interacting with their own following around relevant topics to your brand and industry?

Compete 160

Compete Analytics Analysis Sentiment 160

Socialmedia.biz

FEBRUARY 11, 2019

For example, a 2014 study found that when people correlate weather-related events, like rising temperatures, with climate change, they have a greater chance of perceiving risks and mobilizing prevention measures. Sentiment Analysis. Most of this information aligns with your interests and offers a personal context.

Social Media 88

Social Media Sentiment Analysis Study 88

Keyhole.co

SEPTEMBER 12, 2023

The platform lets you generate practical content ideas and hashtags to escape the creative block. Moreover, it also offers brand tracking tools to help you monitor competitor performance. On its end-to-end dashboard, you can plan social media content with your team and schedule them.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

FEBRUARY 20, 2020

Event monitoring. Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Conversation.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

MAY 18, 2020

We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. Join us and a few friends in a Graduate #WithMe livestream event. — Christopher Tackett (@cjtackett) May 1, 2020.

Conversation 105

Conversation Retail Sentiment Education 105

agora pulse

DECEMBER 28, 2017

Social listening can be done manually or automated with platforms that allow you to set up hashtags, handles, and keywords to monitor. Brand mentions of both your handle and hashtag. Any @Twitter handles you have for your brand, and also your brand name in #hashtag format, like @BMW and #BMW counts. The names of your products.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

agora pulse

JANUARY 3, 2020

First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation. Create your own branded hashtag to make your tweets easier to find. Identify the hashtags most associated with your industry. Maximize Twitter video content.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Analyze consumer sentiment and brand health. You can use it across multiple online channels to keep an eye on specific keywords, phrases and hashtags. Analyze consumer sentiment and brand perception.

Influencer 111

Influencer Tools Marketing Software 111

Proactive Report

JULY 2, 2012

Offline events can be an excellent way to generate good content. Every time you hold a live event, or attend one, or speak at an event, make it do double duty and use it to produce content. Instead of just being a passive attendee, become an event reporter. Reporting on industry events. Produce your own events.

Eventful 64

Eventful Tips Content Sentiment 64