Sprout Social

JANUARY 24, 2024

TopicalsGoneToGhana happened during Detty December , a month-long annual celebration featuring music festivals and other events in West Africa that has surged in popularity over the past few years. With Sprout Social’s Listening tools you can monitor relevant hashtags, keywords and brand mentions to help you identify audience insights.

Influencer 102

Influencer Brands Collaboration Authentication 102

Keyhole.co

APRIL 3, 2024

This setup is perfect for monitoring evolving topics or staying current with real-time events. Whether it’s educational material, a behind-the-scenes look, or a product demo, videos significantly boost engagement and time spent on your profile. Understanding the power of hashtags can boost your brand’s visibility on Twitter.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

OCTOBER 4, 2021

the topic, format or hashtag) can help guide smarter content creation. Using Sprout’s Listening tool, you can evaluate several important metrics to understand where your brand stands: Measure how many times your brand or brand-related keywords or hashtags (products, events, etc.) are mentioned in larger conversations.

Data 124

Data Metrics Sentiment Analytics 124

The Realtime Report

JANUARY 28, 2017

B2B buyers reveal a lot about themselves on social networks as they share content, ask questions, interact with brands, influencers, peers, and react to the events they attend. Marketers have always invested in conferences, trade shows and industry events, because we know that in-person events help close deals.

B2B 91

B2B ROI Social Media Hashtag 91

Pixlee

APRIL 15, 2020

TikTok is a great channel for before and after transformation demos. Create A Hashtag Challenge. Hashtag trends and challenges are very common with TikTok. Some of the best hashtag challenges have been encouraged by brands, even created by brands. Create a Virtual Event.

Fashion 59

Fashion Brands Apparel Authentication 59

Hootsuite

NOVEMBER 10, 2021

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. Use hashtags.

How To 143

How To Hashtag Trends Analytics 143

Convince & Convert

DECEMBER 5, 2017

The effort is called Force Of Nature : It tells the stories of women outdoors, features female-oriented adventure gear, and of course, boasts a hashtag. When REI’s support team uses marketing’s #forceofnature hashtag, they reinforce marketing’s message and unify the brand’s voice. Both teams win big.

Social Media 208

Social Media Marketing Team Upcoming 208

Sprout Social

FEBRUARY 3, 2022

Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. For example, a Black Friday campaign is short-term while a hashtag campaign is longer-term). Event attendance. Promoting a #hashtag. Note that a campaign is the sum of its parts. See how that works? Measurable. Engagement.

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Campaign Engagement Marketing Hashtag 137

Talkwalker SM

FEBRUARY 8, 2016

The Super Bowl is one of the biggest global events for both the sporting world and for brands. On Twitter, the story was much the same with social media analytics showing that hashtags for the Super Bowl were launched well in advance of the big game with Doritos in particular launching their ad competition at the very beginning of the year.

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Sprout Social

NOVEMBER 28, 2022

In fact, 39% of consumers say they like to see customer testimonials or demos from brands. First Sip Coffee created a birthday card Story for their birthday to promote their celebration event to their fans. Add custom birthday hashtag. Creating a hashtag for your brand enables fans to share their own user-generated content.

Instagram 126

Instagram Engagement Brands Avatar 126

Sprout Social

DECEMBER 15, 2020

This optimism is especially prevalent on Instagram, where 5,737 posts contained hashtags like #Goals and #Motivation. Of course, resolutions are just one of many traditions that accompany the new year—and it’s unlikely to be the last custom that’s impacted by global events. kenadipaige) November 30, 2020.

Instagram 130

Instagram Comparison Sentiment Reddit 130

Hootsuite

MAY 31, 2023

Just feed it a few details about upcoming events or campaigns and then let the AI generate dates, times, and content types for your brand. Book a free demo today. Book a Demo 3. Create a list of hashtags that a forestry company could use on Instagram. What type of content can I post to increase followers on Twitter?

Social Media 140

Social Media HootSuite How To URL 140

Hootsuite

JUNE 29, 2023

Branded accounts or hashtags If your institution uses company accounts or hashtags, list them here for your team. Try “DO share company social media posts, events, and stories” or “DON’T engage with competitors in an inappropriate way.” You can also skip right to our template ! Need examples?

Guidelines 78

Guidelines Template Templates Social Media 78

Sprout Social

MARCH 16, 2022

Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Hashtag clicks. Looking at a successful video and comparing it to website clicks, event registrations, profile views, email signups, etc. Fast reporting helps you understand what content impacts your business and strategy, and how.

Engagement 124

Engagement Report Video Metrics 124

Oktopost

DECEMBER 22, 2019

As the top hashtag tracking and hashtag analytics platform in the world, Keyhole is a great resource for determining the effectiveness and value of your online marketing campaigns. If your company or its marketing activities are impacted by daily news and world events, Meltwater might be the solution you need. Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

Unmetric

JUNE 11, 2019

Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. Keyhole is an in-depth online monitoring tool that monitors brand campaigns and events. The hashtag finder suggests the best hashtags you can use on Instagram to amplify your reach and engagement. Request a demo.

Analytics 125

Analytics Tools Social Media Curation 125

Hootsuite

APRIL 1, 2020

Make it a virtual event. Check out YouTube’s full digital events playbook here. Description : Front-load important keywords, add relevant links and information, and up to 15 hashtags. Promote the event. Your live stream is a virtual event , so treat it as you would any other event. And draw a crowd.

YouTube 145

YouTube Engagement How To Class 145

Sprout Social

FEBRUARY 13, 2019

As you start identify common threads in your Smart Inbox or are notified about interesting events with Message Spike Alerts, you can turn to your brand-related listening Topics to find trends, track sentiment and see a fully informed picture. In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Social Media Marketing

JULY 18, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Be vigilant, community managers.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Hootsuite

JANUARY 13, 2022

Remember when Fyre Festival was marketed as an “ immersive music festival over two transformative weekends,” but the event was actually rain-soaked tents in a field with no electricity or food? In a similar strategy to LuluLemon, sparkling water brand La Croix also uses a hashtag (#LiveLaCroix) to mine for UGC on their social media channels.

UGC 145

UGC Content HootSuite Authentication 145

Hootsuite

JULY 2, 2019

Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. Target Volunteers (from all over our district) and Save Our Shores Beach Clean Up Event! Create a hashtag to promote a specific employee advocacy campaign. Finally, they encourage employees to use the #tobeapartner hashtag.

Social Media 111

Social Media Guidelines HootSuite How To 111

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. How does a comment lead to a demo request? More crucially, how does one encourage this type of interaction?

Tips 133

Tips Authentication LinkedIn Groups 133

Kikolani

AUGUST 18, 2016

By capturing certain demos for certain programs, they were able to mostly hit the exact audience the advertiser was looking for. Hashtags on twitter were originally created to allow people that were talking about the same thing to find each other. What they didn’t know at the time was how hashtags would be used in marketing.

Data 60

Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

By capturing certain demos for certain programs, they were able to mostly hit the exact audience the advertiser was looking for. Hashtags on twitter were originally created to allow people that were talking about the same thing to find each other. What they didn’t know at the time was how hashtags would be used in marketing.

Data 60

Data Social Media Sports How To 60

Hootsuite

MAY 1, 2023

It’s also important to be aware of any restrictions on the use of certain hashtags or terms that may be deemed inappropriate in your industry. Social media monitoring tools can also act as early warning systems to alert you in the event of suspicious activity like posts from unauthorized accounts.

Template 134

Template Templates Social Media Tips 134

Hootsuite

MARCH 26, 2020

Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream brought us nail-biting webcam footage of a coffee maker in mid drip. Moving events like this online can reduce costs and carbon footprints, and make attendance accessible to a wider audience. What is a virtual event?

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Hosting Eventful Tips How To 145

Convince & Convert

APRIL 25, 2016

Experian uses live video for chatting about credit, debt, student loans, and ways to manage and improve your scores, using the hashtag #creditchat. Nestlé’s Drumstick did a sponsored event to reach out to early Periscope influencers to create their own content and promote with sponsored tweets. Live events.

Video 60

Video Brands Conference Eventful 60

Socially Sorted

MARCH 29, 2017

I particularly like all the images they have for particular celebrations and events so you can find something for just about every day of the year if you are stuck for visual content ideas. Basically Tack allows you to: Search for the perfect photo by browsing Instagram images by location and hashtags to find user-generated content.

Tools 40

Tools Content Template Templates 40

Later

FEBRUARY 18, 2020

Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. The Later team regularly turns to Unsplash for everything from social posts to crafting demo images for the blog! We’ve got you covered!

Social Media Management 104

Social Media Management Social Media Tools URL 104

ProBlogger

MAY 16, 2016

The day we launched tickets for this year’s ProBlogger Training Event I jumped on Facebook live during the launch ( here’s the replay ). I did this partly to build some buzz and promote the event but also partly to field questions that came in about the launch as tickets went live. Event Recaps. Live Events.

Types 36

Types Video Facebook Eventful 36

ProBlogger

MAY 16, 2016

The day we launched tickets for this year’s ProBlogger Training Event I jumped on Facebook live during the launch ( here’s the replay ). I did this partly to build some buzz and promote the event but also partly to field questions that came in about the launch as tickets went live. Event Recaps. Live Events.

Types 28

Types Video Facebook Eventful 28

Hootsuite

JUNE 14, 2023

Social media monitoring allows you to track hashtags, keywords, and mentions relevant to your brand. You can monitor accounts, hashtags, and trending phrases to see what’s happening on another bank’s support account, check how people are responding to their ongoing campaigns, and more. Book a free Hootsuite demo today 2.

Banking 80

Banking Social Media HootSuite Sentiment 80

Sprout Social

FEBRUARY 22, 2024

Industry conversations, social media trends , current events and even brand sentiment can impact the success of your campaign. For example, Sprout’s social listening tools provide insight into critical use cases, including industry trends, product share of voice and event discovery. You learn to do what they did, but better.

ROI 105

ROI Analytics Influencer Campaign 105

Hootsuite

APRIL 28, 2020

Create a branded hashtag challenge. As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. But hashtag challenges are especially popular on the platform. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend.

Video 145

Video Engagement Hashtag Influencer 145

Hootsuite

AUGUST 21, 2019

Try the Communities Hashtags feed. Here, you can associate your Page with up to three hashtags (try a mix of niche and broad ones). Click on any of the hashtags and you’ll see a feed of content that uses the same hashtag, which is useful for understanding trending content in your industry. Live-stream an event.

LinkedIn 111

LinkedIn How To HootSuite Marketing 111

Keyhole.co

JANUARY 4, 2022

Bring together your professional community with LinkedIn live and events. LinkedIn Events – A virtual space where your LinkedIn community can come together in real-time. LinkedIn Events. Virtually hosted LinkedIn events offer a more targeted and interactive experience for participants. Humanize your brand.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Hootsuite

FEBRUARY 2, 2022

Event planner. Put pictures of the events you plan on your feed to let people know how fun your events are. Event promoter. If you’re an event promoter, you probably already use social media to promote your clients’ events. With Live, you can now use Instagram for longer streaming cooking demos.

Instagram 106

Instagram Influencer Travel HootSuite 106