Jon Loomer

APRIL 14, 2024

Most Meta advertisers know that an auction drives ad delivery, but do you know how this works ? Ad quality is based on factors like engagement bait, click bait, dwell time, and more. While a typical auction rewards the highest bidder, the Meta ad auction is slightly different. Relevance and user experience are part of the equation.

How To 151

How To Project Advertising Engagement 151

Jon Loomer

JANUARY 29, 2024

By picking the Sales objective, Meta won’t necessarily optimize the delivery of your ads for purchases. Maximize number of impressions: We’ll try to show your ads to people as many times as possible. The reason for this is simple: Meta is optimizing ad set delivery to give you the thing that you want.

Advertising 161

Advertising Conversation Campaign Eventful 161

Jon Loomer

SEPTEMBER 13, 2023

It learns, tweaks, and optimizes in real-time to get you the most results as efficiently as possible. But it’s critical that you understand how Meta ads optimization for delivery works. To understand how Meta ads optimization for delivery works, you must understand the contribution of these things.

Advertising 177

Advertising Conversation Issues Buy 177

Jon Loomer

DECEMBER 18, 2022

Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. Delivery Reports. You can choose a specific campaign or time period. First, you can download the Delivery Report. To reach my ideal audience, I’m not concerned about where they are at the time when they see my ad.

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Video Facebook Report Publishing 178

Jon Loomer

FEBRUARY 16, 2024

There was a time when it made some sense because the algorithm wasn’t all that smart. But if you’re optimizing for conversions, delivery will update in real-time using machine learning. You’ve found a variance in performance that you hope to exploit. This is what we call trying to outsmart the algorithm.

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Groups Groups Cost Conversation 139

Jon Loomer

DECEMBER 6, 2023

Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. You may think you’re running a Sales campaign because you selected the Sales objective, but that’s unlikely to have any impact on the delivery of your ads. This post is necessary.

Campaign 153

Campaign Advertising Cost Conversation 153

Jon Loomer

MARCH 8, 2024

Meta advertising has changed, and you should redirect your time and energy to make an impact. Copy and Creative Dedicate most of your time here. Performance Goals This is what defines success for the algorithm, around which changes to ads optimization for delivery are made. Here are the four things to focus on… 1.

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API Compete Energy Eventful 135

Jon Loomer

NOVEMBER 3, 2022

There are four categories of breakdowns: Time, Delivery, Action, and Dynamic Creative Element. Let’s focus on the Delivery category since that’s what’s most impacted by this latest development. Breakdowns for conversions are returning for the following (all fall under the “Delivery” category): Age.

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Conversation Report Construction Advertising 181

Jon Loomer

MARCH 7, 2024

There was a time when creating multiple ad sets per campaign made more sense. Combining these ad sets and limiting overlap will make the optimization for delivery more efficient. You might create different ad sets to test out unique cold targeting. But now that audiences usually expand , this is counterproductive.

Construction 138

Construction Compete Campaign Advertising 138

Jon Loomer

JULY 31, 2023

Business Tools includes the following… Ads Manager: Ad Creation and Editing Ads Delivery Ads Reporting Facebook and Instagram Shops: Facebook and Instagram App on Shopify Commerce Manager Seller Onboarding Checkout Orders Meta Business Suite: Sharing and Content Management Inbox Ads Creation and Management Instagram Boost: Ads Creation Ads Delivery (..)

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API Embedding Library Issues 139

Jon Loomer

FEBRUARY 19, 2024

The ad algorithm is far smarter, adjusting distribution of your ads in real-time to get you the best results. The algorithm will constantly make adjustments to delivery based on its ability to get you that action. The algorithm for ad set optimization and delivery is literal. Of course, it’s a different landscape now.

Advertising 153

Advertising Conversation Cost Video 153

Jon Loomer

NOVEMBER 11, 2023

Amazon says benefits include the ability to see real-time pricing, delivery estimates, product details, and checkout with Amazon without leaving Facebook or Instagram. Meta and Amazon announced that you’ll be able to buy from Amazon directly from ads on Facebook and Instagram without leaving the apps.

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Price Instagram Buy Issues 148

Jon Loomer

FEBRUARY 25, 2024

If targeting inputs are so critical and worth the amount of time you spend on them, how is this possible? There are many reasons for this, but a big part of it is the expansion of targeting , Advantage+ Audience , and Meta’s improvement in ad delivery using machine learning and automation. Is it magic?

Campaign 153

Campaign Cost Advertising Strategy 153

Jon Loomer

JANUARY 10, 2024

It’s time to embrace this direction and prepare for it. Advantage+ Audience allows you the option of providing targeting suggestions, with the expectation that delivery can go much broader. That isn’t to say that broad targeting works 100% of the time for all advertisers and you should never use granular targeting.

Real Estate 185

Real Estate Campaign Advertising Trends 185

Jon Loomer

MARCH 9, 2024

How Meta determines who sees your ads and optimizes for delivery has changed since then, and you should change, too. This is a significant divergence from the “good old days” of advertising, and it’s taken me some time to come around to it. Otherwise, that old approach can be counterproductive and hurt your results.

Construction 150

Construction Campaign How To Advertising 150

The Realtime Report

NOVEMBER 1, 2023

At the same time, the model for this new discipline is still largely subscription-based, a setup that has been around since it drove the early days of cable television. While consumers can now subscribe to a much more personalized experience on a creator-by-creator basis, engagement is still largely passive.

Proposal 170

Proposal Metrics YouTube Advertising 170

Jon Loomer

NOVEMBER 20, 2023

The six categories of breakdowns: Time Demographics Geography Delivery Action Dynamic Creative Element You will only see the Dynamic Creative Element breakdown category when inside the Ads view. By Time Breakdown Options Day Week 2 Weeks Month Description When utilized, you will get extra rows for each day, week, two weeks, or month.

CPM 173

CPM Types Campaign Examples 173

Jon Loomer

JANUARY 11, 2023

When Meta suspects fatigue is an issue, you may receive written guidance in the Delivery column. If you utilize a targeting pool of up to 20 Million people, your ads are likely to receive far more first-time impressions than if it’s 20,000 with the same daily budget. Audience Size. This is also an important variable.

Facebook 192

Facebook CPA Cost Trends 192

Jon Loomer

DECEMBER 18, 2023

This is about a daily commitment and pushing through the times when others will quit. It’s that commitment through good times and bad that allows you to create more. You’ll refine your topic, your process, and your delivery. While this might sound like hustle culture nonsense, hear me out. You’ll keep going.

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Metrics Publishing Process Video 132

Jon Loomer

AUGUST 8, 2023

Meta will pace the delivery of your ad set to maintain spend that’s around $100 per day instead of spending it all at once. A Campaign Spending Limit doesn’t impact delivery. Whether you have one or multiple ad sets within the campaign, delivery will stop as soon as you reach that limit.

Campaign 138

Campaign Notification Advertising Questions 138

Jon Loomer

JUNE 14, 2023

Delivery Meta says that the inclusion of beneficiary and payer will have no impact on the delivery, costs, feature accessibility, or review process related to your ads. The first time I saw this, I wondered if this could create an opportunity for advertisers, at least briefly. You shouldn’t notice a difference.

Library 161

Library Advertising Cost Small Business 161

Jon Loomer

AUGUST 28, 2022

After this date, affected ad sets may be paused for delivery. To resume delivery of the paused ad sets you will need to update them to remove Special Ad Audiences. If you have a limited budget, focus on one approach at a time. You should experiment and find what works for you. I don’t expect this to be a significant loss.

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API Facebook Course Issues 214

Jon Loomer

SEPTEMBER 27, 2021

From Facebook: Our ad delivery system uses the Custom Audience that you based your lookalike audience on as a guide for ad delivery, while also dynamically assessing performance. But if Facebook’s ad delivery systems see that you can get more and cheaper conversions by expanding to a larger percentage, it will.

Facebook 212

Facebook How To System Advertising 212

The Realtime Report

JULY 24, 2020

Unfortunately, quite a few businesses have struggled during this strange time, but for certain niche companies, they are seeing surging demand. Food Delivery Services. For those less inclined to go for food delivery on the regular, they are likely spending more money at the grocery store to cook at home more often.

Exercises 166

Exercises Retail Health Care Delicious 166

Social Media Today

JANUARY 3, 2019

Ad delivery can be an issue during high-competition times, like the holidays or big events. Here are four ways to optimize delivery of your social advertising.

Issues 168

Issues Eventful Advertising 168

Jon Loomer

FEBRUARY 12, 2024

” You spend significant time and budget trying to find the ideal targeting using custom audiences, lookalike audiences, and detailed targeting. But this will lead to mistakes as well as wasted budget and time. There was a time when a critical step was picking the targeting. Advantage+ Audience. But, guess what?

Advertising 183

Advertising Campaign Cost Conversation 183

Jon Loomer

NOVEMBER 18, 2023

There are six categories of breakdowns.

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URL Types Advertising Report 134

Jon Loomer

FEBRUARY 28, 2024

Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. No matter how you get there, the Impressions performance goal means that Meta will try to show your ads to people as many times as possible. But in each case, it’s the same. That’s it. Nothing else.

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Eventful Conversation Campaign Types 191

Sprout Social

SEPTEMBER 21, 2022

In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals. They simply facilitate transactions by handling processes like product showcasing, payment, order fulfillment, shipment and delivery. Download on iOS | Android. Download on iOS | Android.

Retail 127

Retail Apparel Discount Fashion 127

Jon Loomer

SEPTEMBER 11, 2023

This is where you determine the days and times that all of the ads within it will deliver. Under the ad format section, you’ll notice an optional schedule to run your ad during a specified time period. At the time, I thought it would be interesting to see it for standard ad scheduling.

Campaign 178

Campaign Compete Advertising Products 178

Jon Loomer

DECEMBER 1, 2022

If you’ve been advertising for a long time like I have, the thought of this may make you twitch a little. Machine learning quickly figures out which people are making the action you want and makes real-time adjustments to who sees your ad, in what placement, and (in some cases) in what format. It seems crazy.

Facebook 200

Facebook System Conversation Eventful 200

The Realtime Report

DECEMBER 21, 2021

How to Help Your Delivery. However, if you are constantly thinking of the things you can do to help your delivery service perform better, we have a list of things that are easy to implement and reap big rewards. Spending time planning the packaging of your products will help you reduce time spent on managing damaged goods.

Wireless 91

Wireless How To Cost Products 91

The Realtime Report

FEBRUARY 8, 2024

This practice was known as break-bulk shipping and was highly labor-intensive, time-consuming, risky for fragile goods, and limited intermodal connectivity. They also allow for predictable scheduling and reduced transit times, reducing operational delays, making operations more secure, and leading to reduced pilferage and damage.

Transportation 91

Transportation GPS Cost Buy 91

Jon Loomer

APRIL 28, 2017

Facebook Delivery Insights is a new tool that allows advertisers additional perspectives into the performance of their ads. Facebook Delivery Insights provides new metrics and graphs to help isolate when auction overlap or audience saturation, in particular, may be causing problems. Access Delivery Insights. Filter by Metrics.

How To 156

How To Facebook Metrics Advertising 156

Jon Loomer

SEPTEMBER 18, 2023

When you select Advantage+ Placements, Meta will use historical data and knowledge of how your potential audience behaves to show your ads to the right people at the right time. With all of that said, there’s one primary time when you should always use Advantage+ Placements: When your performance goal is a purchase.

Feed 174

Feed Feedly Real Estate Instagram 174

Jon Loomer

JANUARY 22, 2020

Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. If you aren’t familiar with the Inspect Tool (also known as the Delivery View ), you’ll find it at the ad set level. First Time Impression Ratio.

Tools 216

Tools Facebook Cost Overview 216

The Realtime Report

APRIL 12, 2024

Propel Bio Partners: A Visionary Venture Leen Kawas’ time at Propel Bio Partners stands as a testament to her unwavering commitment to driving innovation in the biotechnology sector.

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