Tips on How PR Pros Can Create Social Media Success
Mindjumpers
JUNE 8, 2011
This means that it can be of great value to consider creating a social news backgrounder together with your pitch, using a site such as Delicious. Delicious can be useful as a kind of social news backgrounder, since it can hold different links to relevant articles and information on subjects that you would like to pitch to the media.
Let's personalize your content