Convince & Convert

JULY 30, 2013

Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience.

Brands 150

Brands Case Study Content Facebook 150

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152

Review Social Media Marketing Handbook 152

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Chances are you can find them here.

Social Media 106

Social Media Marketing URL Hashtag 106

yMarketingMatters

SEPTEMBER 20, 2012

The most active are Facebook , LinkedIn , Twitter , Google+ , Pinterest , YouTube , Flickr , and SlideShare. The top bookmarking sites are StumbleUpon , Digg and Delicious. There are many social networking websites for smaller businesses. This landscape may change in the coming year. But that doesn’t really matter.

Social Media 279

Social Media Delicious StumbleUpon Digg 279

Convince & Convert

OCTOBER 7, 2010

So, I don’t see a one percent decline in overall social media usage as alarming, but rather a signal that the social media “market&# is officially mature, and the rampant growth of the past three years may be a thing of the past, like Paula Abdul’s career. Is Facebook Making Us Stupid? Social Behaviors Are Shifting.

Social Media 151

Social Media Facebook Delicious Social Bookmarking 151

Dave Fleet

DECEMBER 20, 2010

Tweet So, a rumour says that Yahoo is shutting down Delicious … or not. Meanwhile, Facebook rolls out revamped Page layouts for brands… and then rolls them back, after first taking their site down for a while. I don’t blame him – companies are sinking big money into Facebook nowadays.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Harp Interactive

MAY 25, 2010

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes. Decide What to Monitor. The company name. Company CEO and/or executive team.

Social Media 241

Social Media Radian6 Tips Wiki 241

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. The social aspect of it allows us as marketers to build a truly personal experience for anyone who we want to care about our brand. Sounds magically delicious! Who inspires you?

Delicious 163

Delicious Banking Campaign Course 163

Josh S Peters

JANUARY 23, 2009

FaceBook as over 150 million users and it’s growing! Mom’s, dad’s, kid’s, crazy aunts who ruin every holiday and yes even businesses are flocking to FaceBook these days. Click on this link and head on over to Mashable to read this article. and it didn’t come back up till I was away from my computer.

Facebook 100

Facebook Lijit Delicious eBook 100

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. That would be two strategies, not one.

Social Media 167

Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. How do I make a killer Facebook page? Is MySpace marketing really worth it? How do I craft a corporate strategy for blogging ? How do you do #1?

Communities 170

Communities Marketing MySpace Yahoo 170

Sprout Social

JUNE 30, 2020

Does social media marketing matter?”. The many talents and skills they have are critical in supporting overall marketing goals. Unlike many other marketing disciplines, social media managers listen and talk to their audience every day, which is why marketing leaders should look to you for the voice of the customer.

Social Media Management 112

Social Media Management Social Media Education Delicious 112

Convince & Convert

AUGUST 8, 2013

Spanning Facebook, Twitter, Instagram and Tumblr, the “Hello, Cereal Lovers” communities focus on General Mills’ cereal varieties, but aren’t opposed to (gasp) occasionally mix in a competitor for the sake of a sweet recipe. The cereals are celebrated through a delicious array of mashups , recipes and bowl selfies.

Collaboration 140

Collaboration Communities Social Media Tumblr 140

Hootsuite

MAY 11, 2023

Showcase iconic sights, delicious cuisine, and any unique activities you participated in. Talk about relaxation techniques, healthy hobbies, and other strategies that work for you. For example, you could explain the basics of the stock market. Create a travel vlog that takes viewers along for the journey.

YouTube 103

YouTube Video Film Sports 103

Unmetric

MAY 28, 2019

And one of them is almost always Linda from Marketing. Find out which famous brands you should follow and what their social strategies are. Snark and sass are a big part of their social strategy and have contributed to their social success too! This fashion brand is Instagram-famous and relies heavily on influencer marketing.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Socialmedia.biz

DECEMBER 5, 2016

Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Digital Marketing Strategy and The Rise of The Micro-Influencer. Micro-influencers are changing the way brands do social marketing according to new report.

Influencer 61

Influencer Marketing YouTube Instagram 61

Hootsuite

OCTOBER 24, 2022

Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Always share new listings hitting the market to your social accounts. Market update.

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

Webbiquity SMM

JULY 25, 2011

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Saying It Social

FEBRUARY 4, 2010

s Blog Publishing Guide [link] 10 Things to Do Before Launching Your Blog [link] Writing for Bloggers – A Quick Guide on Style, Substance and Strategy [link] Creating a web presence – why bother? Tips & Guides Mashable – Twitter Lists, Resources & How-Tos [link] How To Blog: A Beginner?s Buzz Index – Today?s

List 149

List Social Media Tips TweetBeep 149

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Convince & Convert

AUGUST 15, 2012

They share delicious recipes along with stunning photos of ingredients, tips to keep your kids healthy, and spotlights on new local vendors. Mint.com Facebook updates encourage discussion. Funny and relevant Facebook updates from GE. Cabot is not promoting the healthy route like Whole Foods, they stick to the delicious.

Education 126

Education Engagement Brands Delicious 126

Techipedia: Tamar Weinberg

MARCH 16, 2008

With that said, it’s just two days away to the Internet Marketers of New York charity party in NYC (during SES NY) which is sponsored by the coolest guys on earth, Best of the Web. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca What: A charity party.? I hope so!?

MySpace 100

MySpace Handbook Yahoo Microblogging 100

Social Media Marketing

MARCH 4, 2010

On his blog, Jeff Bullas gave away The 7 Secrets to Ford's Social Media Marketing Success last month. We're working on a lot more - notably Chapter 2 of the Fiesta Movement , in which there are 20 teams of two in 16 cities across the country, creating mini marketing campaigns through social media as well as offline events and media.

Social Media 167

Social Media Video scribd Delicious 167

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Also, perhaps your potential Mass Influencers aren’t already fans of yours on Facebook.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Writtent Blog

MAY 12, 2014

We’ve curated some impressive stats, facts, and case studies that demonstrate just why this method has a place in your content strategy. Consumers don’t mean to ignore your marketing messages; it just happens automatically. That fact alone is exactly why at Writtent we advocate an agile, data-driven approach to content marketing.

Data 109

Data Case Study Study Delicious 109

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. But those differences are at the tactics layer, not the strategy layer. Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Your Facebook Fan page will have 0 fans. Let’s take a look at the similarities. It’s hard work.

Social Media 221

Social Media Marketing Digg Consultant 221

Waxing UnLyrical

OCTOBER 31, 2016

I’ve taken lots of notes and lessons for how to approach strategy and measure success from the Virtuoso Course to apply into my work. If I’m on Facebook ogling over my friends cute babies, I want the business posts I see to feel just as authentic as the real people I interact with IRL. She’s just finished her Ph.D.

Authentication 100

Authentication Delicious Campaign Course 100

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Saying It Social

MARCH 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Free Tools for Social SEO Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. I’ve bookmarked you so I can come back and see what else your giving away!

SEO 128

SEO Tools StumbleUpon Engineering 128

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three.

Social Media 155

Social Media Radian6 Strategy SM2 155

Sprout Social

SEPTEMBER 24, 2018

500 million people watch Facebook videos every day. The relationship between IGTV and Instagram is a lot like Facebook and FB Messenger. ” Ideas for your Instagram TV strategy. Here are a few ideas to inspire your launch your Instagram TV strategy. Video is a content goldmine. Then, simply hit “post.”

Instagram 105

Instagram Fashion Hashtag Video 105

Rebekah Radice

MARCH 30, 2015

Or how to break the ice on sites like Facebook, Twitter and Google Plus? In fact, it’s one of the driving forces behind Facebook. At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people’s capacity to build and maintain relationships.

Questions 130

Questions Social Media eBook Delicious 130