Airbnb Social Media Strategy: Sharing Stories, Building Community
Keyhole.co
MARCH 24, 2024
On their Facebook page with 16 million followers, Airbnb posts giveaways and contests and introduces new Airbnb services. What makes Airbnb’s social media strategy successful? Airbnb leaned into user-generated content to establish trust and turn it into a delicious marketing recipe. million Instagram followers.
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