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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

On their Facebook page with 16 million followers, Airbnb posts giveaways and contests and introduces new Airbnb services. What makes Airbnb’s social media strategy successful? Airbnb leaned into user-generated content to establish trust and turn it into a delicious marketing recipe. million Instagram followers.

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Burger King’s Social Media Strategy: Whopping Online Interaction And Engagement

Keyhole.co

Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. Let’s dive deeper into Burger King’s social media strategy. Analysis of Burger King’s social media accounts Burger King’s social media strategy demonstrates their extensive presence and reach worldwide.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Importance of Setting Social Media Marketing Goals Posting on social media randomly without clear objectives is like cooking by aimlessly combining ingredients and expecting a delicious outcome. Since different strategies work differently for distinct audiences, it’s essential to understand your target audience and their key concerns.

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Why brands need a social media monitoring strategy

Sprout Social

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. Social monitoring is an essential part of any social customer care strategy. What is social media monitoring?

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How to Use Content Pillars for Your Social Media Strategy

Later

In this blog post, LaterCon speaker Christina Galbato shares her top tips for creating content pillars that will drive the growth of your business , and how to apply them to your content strategy in a free video workshop: . Ready to create a killer content strategy? How to Use Content Pillars for Social Media. DO: Cenotes.

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4 Content Ideas for Social Media Posts to Spice up Your Channels

Ignite Social Media

We’ve been saying this a lot lately, but the Facebook outage has really emphasized how brands should be diversifying their channel strategies moving forward. By tapping forward audiences were able to add a dollop of delicious toppings to a simple dish.

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Do Brand Characters Help or Hurt Visual Content Marketing on Facebook?

Convince & Convert

Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience. Which poses an interesting question — do brand characters actually help a brand’s visual content marketing efforts on Facebook? How Do The Brand Characters Stack Up in Facebook Engagement?

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