Keyhole.co

JULY 9, 2023

Unless you sit on the gold pot, Hootsuite is definitely expensive compared to innumerable tools in the market. Onboard influencers and track each influencer’s ROI to the overall campaign and other KPIs. It has made evaluating the ROI of different campaigns and tactics much easier. The tool is complex to work with.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Will you embrace Twitter if I can show you ROI? Definitely a classic. Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh). Why are you being soooo stubborn?

Consultant 122

Consultant Social CRM MySpace Social Media 122

Convince & Convert

FEBRUARY 11, 2010

link] A major setback would definitely be losing the centralization of the app store, but developers are pro at monetizing. [link to post] – Posted using Chat Catcher [link] Bob Dennis Great summary of the numbers Thanks for that link! Everything. link] blur Marketing [link] Is It Curtains for the App Store?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

JUNE 17, 2010

My best to you, EJ [link] Jackie Adkins FPT is definitely an interesting metric, one I'd never really considered yet, but I'm still not sold on it, to be honest. Love the FPT metric too. Thanks for the post! As you said, there are just so many other factors.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Do you agree? Do you agree?

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. They are either memorable, instructive, or both (hopefully). Event attendees often ask me if I have them written down, and I never have, until now.

Social Media 154

Social Media Strategy Social CRM Consultant 154

Convince & Convert

MARCH 4, 2010

According to your definitions, I am “blogging for community&# and very interested in increasing my traffic. My blog just had its one year anniversary. Thanks for your help and your guidance.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. This program definitely required some set up and integration work that goes well beyond the norm. With the second “your story is live, now share it&# email and links, Western River is doing this perfectly.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

MAY 5, 2010

Thank you for all of your excellent blog posts about social media Jay. And yes, I think OPI nail polish is definitely worth the price. Thank you for all of your excellent blog posts about social media Jay. And yes, I think OPI nail polish is definitely worth the price. I wish politicians were like SJP.

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

APRIL 12, 2012

Jay : One of the things that’s always been fascinating to me about social listening and social CRM in the hotel business is most people’s interaction with hotels takes place in the evening hours. There is definitely a whole process that we go through of identifying who you are and when you’ve stayed.

Hotels 119

Hotels Instagram Authentication Social Media 119

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Definitely. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

JULY 6, 2010

Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples. However, statistics show that such use of social media is still not widely utilized by most companies.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Social Media is Fast False. Social media is by definition slow. Can those results be tied back directly to sales, and therefore ROI?

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

JULY 21, 2010

Anyhow, it definitely poses some interesting legal challenges when content spreads like wildfire. Do you know of any examples where an IP holder had successfully removed infringing content posted by another user? I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless.

Social Media 156

Social Media Policies Consultant Social CRM 156

Convince & Convert

APRIL 20, 2010

This will definitely help me focus more my efforts. You are not alone…keyword research pays off in the #longtail [link] [link] Jamie’s Shared Items Does Your Blog Have a Long Tail: [link] [link] SEOP Great article. Thanks for the share. I myself is a blogger and have been targetting long tail key phrases sometimes.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MARCH 3, 2010

You are definitely a mentor and I am looking for more! This is good for a while but to stay in the game we have to broaden and I know this. Do you have any more advice on how we can speed up our learning curve so we can increase speed to market. There is a lot of fluff out here.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JUNE 11, 2010

Holden-Bache I don't usually get too excited for books, but this will definitely be an exception. Holden-Bache I don't usually get too excited for books, but this will definitely be an exception. Holden-Bache I don't usually get too excited for books, but this will definitely be an exception. link] Adam Q.

Upcoming 126

Upcoming Project News Social Media 126

Convince & Convert

APRIL 6, 2010

I'll definitely give this a try! Because your sequence allows you to test, track and tweak earlier in the process, I'm guessing you increase your chances of developing valuable content without wasting too much time creating birdcage liners. link] Wendy A.

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I especially like your last point — if social media has changed anything, it's changed the definition of influence. What do you think? Frank_Strong This is a great post Jay.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

JUNE 3, 2010

link] jaybaer Definitely. [link] jaybaer Indeed, we've largely lost the human touch. Ford does it well. Other automakers, not so much. None of the financial guys (that I can think of). I'm not suggesting a sincere apology would put the genie back in the bottle, I'm just shocked they haven't really tried it at all.

Social Media 158

Social Media Strategy Consultant Social CRM 158

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. It is definitely nice to meet new friends on a blog site. But then, it all changed. The party got bigger. First, people from your school that you didn’t really know showed up. And ultimately, those guys arrived. You know them. Mustaches (for real, not a few hairs being passed off as a mustache).

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

Explains why so many people wonder what they may be getting from social media efforts (or any mktg efforts, for that matter). While I am relatively new to SMM, I’m a long time marketer, and I can tell that you’ve got it goin’ I’m definitely following you, Jay. Thanks again for a great post.

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Twenty five percent of the U.S. Among influentials? Fifty percent!

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

JULY 15, 2010

link] [link] Paul L’Acosta Definitely worth 2 minutes of your time.

Social Media 142

Social Media Consultant Strategy Organization 142

Convince & Convert

SEPTEMBER 21, 2010

I don’t think I’ve seen that happen in any of my accounts but I’ll definitely be double checking and looking out for it now. Management is definitely a component to a listening program though I decided to be very narrow in my focus for this post. I've definitely had some good experiences with your product.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

APRIL 14, 2010

link] jaybaer I will definitely check it out. link] jaybaer I will definitely check it out. Comcast is definitely on the ball in terms of social listening and response. I may have to use that one. Sounds like a great case study. Thanks for the comment. Sounds like a great case study. Thanks for the comment.

Social Media 130

Social Media Consultant Health Care Questions 130

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Thanks for sharing good support information for B2B social media.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

MAY 26, 2010

You are definitely an old fogie – educate yourself [link] [link] Kate Brodock 14 Things I Think I Think About Social Media (convince and convert) [link] [link] BTCustomerstreet #my Awesome 14 Things I Think I Think About Social Media – [link] #BTCustomerstreet [link] jaybaer It will.

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

SEPTEMBER 21, 2010

Great findings especially about the longer headlines as I tend to be a bit long winded so that definitely is one to jot down. Great findings especially about the longer headlines as I tend to be a bit long winded so that definitely is one to jot down. What content lessons do you take away from these results?

Social Media 143

Social Media Strategy Social CRM Consultant 143

Convince & Convert

SEPTEMBER 1, 2010

And anyone who tells you they absolutely know what will work for your company definitely does not understand this business. That’s what’s so admirable about companies that have clearly screwed up in social media, yet continue to change their approach until they find the right formula. You don’t have all the answers.

Social Media 121

Social Media Consultant Social CRM eBook 121

Webbiquity SMM

DECEMBER 4, 2012

What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips. Fortune 500 CEOs Don’t Get Social Media!

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

APRIL 22, 2010

Our natural desire for compartmentalization and shorthand has caused us to kill the value of “social media&# as a descriptor. You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. And our modern definition of “social media&# still includes that component.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

DECEMBER 31, 2015

This social media management tool’s standout feature is its single, streamlined feed—a blessing for any manager who’s tired of juggling multiple tabs and menus. From your dashboard, you can auto-schedule posts across all major social platforms. Free social ROI reports help take the mystery out of how those posts performed.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 30, 2015

This social media management tool’s standout feature is its single, streamlined feed—a blessing for any manager who’s tired of juggling multiple tabs and menus. From your dashboard, you can auto-schedule posts across all major social platforms. Free social ROI reports help take the mystery out of how those posts performed.

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Convince & Convert

FEBRUARY 25, 2010

As Evo said in his post, personality is a key factor when it comes to social media. ThinkGeek has shown that having a personality online can and does affect their awareness efforts…and it's definitely working. link] [link] Cercone Brown & Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117