Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Will you embrace Twitter if I can show you ROI? Definitely a classic. Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh). Why are you being soooo stubborn?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. My best to you, EJ [link] Jackie Adkins FPT is definitely an interesting metric, one I'd never really considered yet, but I'm still not sold on it, to be honest. Maybe you found this blog from Twitter? Love the FPT metric too.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

FEBRUARY 11, 2010

link] A major setback would definitely be losing the centralization of the app store, but developers are pro at monetizing. [link to post] – Posted using Chat Catcher [link] Bob Dennis Great summary of the numbers Thanks for that link! Everything. link] blur Marketing [link] Is It Curtains for the App Store?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Do you agree?

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. They are either memorable, instructive, or both (hopefully). Event attendees often ask me if I have them written down, and I never have, until now.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. This program definitely required some set up and integration work that goes well beyond the norm. Allowing for and creating communities. Engaging people in their passions all helps make the business more meaningful.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 21, 2010

Social Media is Fast False. Social media is by definition slow. Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Definitely. Being forced to do more just as a family was definitely something that crossed my mind.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

APRIL 12, 2012

To me that was what struck a chord is that social makes everything more transparent, both the good and the bad. The goal of a community manager might be just to manufacture enough good to cover up the inevitable bad that pops up. Jay : Good becomes the social version of playing the Google search results game. Eric : Sure.

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

JULY 21, 2010

Anyhow, it definitely poses some interesting legal challenges when content spreads like wildfire. Do you know of any examples where an IP holder had successfully removed infringing content posted by another user? I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. What do you think? Does that make sense? “Right&# and “Wrong&# is probably too strident.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. You are definitely a mentor and I am looking for more!

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JUNE 3, 2010

link] jaybaer Definitely. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – I disagree here. [link] jaybaer Indeed, we've largely lost the human touch. Ford does it well. Is anyone advising them?

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

APRIL 6, 2010

I'll definitely give this a try! Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot. link] Wendy A.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

APRIL 20, 2010

This will definitely help me focus more my efforts. You are not alone…keyword research pays off in the #longtail [link] [link] Jamie’s Shared Items Does Your Blog Have a Long Tail: [link] [link] SEOP Great article. Thanks for the share. I myself is a blogger and have been targetting long tail key phrases sometimes.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. And many of us in the social media space are guilty of that particular sin. We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. The party got bigger.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Linkedin Groups vs. Twitter.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Twenty five percent of the U.S. Among influentials? Fifty percent!

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

I don’t think I’ve seen that happen in any of my accounts but I’ll definitely be double checking and looking out for it now. Management is definitely a component to a listening program though I decided to be very narrow in my focus for this post. However, you're right, I really should have included that.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). link] jaybaer I will definitely check it out.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

SEPTEMBER 21, 2010

Explains why so many people wonder what they may be getting from social media efforts (or any mktg efforts, for that matter). While I am relatively new to SMM, I’m a long time marketer, and I can tell that you’ve got it goin’ I’m definitely following you, Jay. Thanks again for a great post.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 15, 2010

link] [link] Paul L’Acosta Definitely worth 2 minutes of your time.

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

SEPTEMBER 21, 2010

All blog owners should do this to see what their community prefers. Every community is different and will respond to different triggers. It can give some insight into what us readers here are looking for from you and also from social media bloggers as a whole. What content lessons do you take away from these results?

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

MAY 26, 2010

You are definitely an old fogie – educate yourself [link] [link] Kate Brodock 14 Things I Think I Think About Social Media (convince and convert) [link] [link] BTCustomerstreet #my Awesome 14 Things I Think I Think About Social Media – [link] #BTCustomerstreet [link] jaybaer It will. That's all. Just compliments.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. And that’s why your social media strategy must be tools-agnostic. The goals shift.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Webbiquity SMM

DECEMBER 4, 2012

What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips. Fortune 500 CEOs Don’t Get Social Media!

Social Media 216

Social Media Resources Tips Policies 216

Convince & Convert

SEPTEMBER 1, 2010

And anyone who tells you they absolutely know what will work for your company definitely does not understand this business. That’s what’s so admirable about companies that have clearly screwed up in social media, yet continue to change their approach until they find the right formula. You don’t have all the answers.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

APRIL 22, 2010

Our natural desire for compartmentalization and shorthand has caused us to kill the value of “social media&# as a descriptor. You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. And our modern definition of “social media&# still includes that component.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” Since we are all also a part of the geek community ourselves, it made it a lot easier.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. link] Yael Davidowitz-Neu Thanks for writing in and congratulations on creating an awesome community!

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

DECEMBER 31, 2015

The service even allows users to create their very own content, store them in Jukeboxes, and share them with the Tweet Jukebox community. So much for social media being a time hog. From your dashboard, you can auto-schedule posts across all major social platforms. Get our Definitive email newsletter. You should, too.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. Sure, the StachePassions social network (for mustache aficionados, natch) is a little unusual on the surface. But, if you think it through, many companies could succeed by participating in this community.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

SEPTEMBER 30, 2015

The service even allows users to create their very own content, store them in Jukeboxes, and share them with the Tweet Jukebox community. So much for social media being a time hog. From your dashboard, you can auto-schedule posts across all major social platforms. Get our Definitive email newsletter. You should, too.

Engagement 60

Engagement Social Media Social CRM Hashtag 60