Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. They are either memorable, instructive, or both (hopefully). Event attendees often ask me if I have them written down, and I never have, until now.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. Thank you for all of your excellent blog posts about social media Jay. And yes, I think OPI nail polish is definitely worth the price. Thank you for all of your excellent blog posts about social media Jay.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Do you agree? Do you agree?

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

MARCH 4, 2010

According to your definitions, I am “blogging for community&# and very interested in increasing my traffic. My blog just had its one year anniversary. Thanks for your help and your guidance.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. This program definitely required some set up and integration work that goes well beyond the norm. With the second “your story is live, now share it&# email and links, Western River is doing this perfectly.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. All that stuff? Ad Chickadee ?

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Social Media is Fast False. Social media is by definition slow. Can those results be tied back directly to sales, and therefore ROI? Social media is hard False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Definitely. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? This will definitely help me focus more my efforts. That would be a interesting exercise, wouldn’t it? Thanks for the share.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MARCH 3, 2010

You are definitely a mentor and I am looking for more! This is good for a while but to stay in the game we have to broaden and I know this. Do you have any more advice on how we can speed up our learning curve so we can increase speed to market. There is a lot of fluff out here.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 6, 2010

I'll definitely give this a try! Because your sequence allows you to test, track and tweak earlier in the process, I'm guessing you increase your chances of developing valuable content without wasting too much time creating birdcage liners. link] Wendy A.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Among influentials?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

JUNE 11, 2010

Holden-Bache I don't usually get too excited for books, but this will definitely be an exception. Holden-Bache I don't usually get too excited for books, but this will definitely be an exception. Holden-Bache I don't usually get too excited for books, but this will definitely be an exception. link] Adam Q.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. It is definitely nice to meet new friends on a blog site. But then, it all changed. The party got bigger. First, people from your school that you didn’t really know showed up. And ultimately, those guys arrived. You know them. Mustaches (for real, not a few hairs being passed off as a mustache).

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

JUNE 3, 2010

link] jaybaer Definitely. [link] jaybaer Indeed, we've largely lost the human touch. Ford does it well. Other automakers, not so much. None of the financial guys (that I can think of). I'm not suggesting a sincere apology would put the genie back in the bottle, I'm just shocked they haven't really tried it at all.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I especially like your last point — if social media has changed anything, it's changed the definition of influence. What do you think? Frank_Strong This is a great post Jay.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

SEPTEMBER 21, 2010

Explains why so many people wonder what they may be getting from social media efforts (or any mktg efforts, for that matter). While I am relatively new to SMM, I’m a long time marketer, and I can tell that you’ve got it goin’ I’m definitely following you, Jay. Thanks again for a great post.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 15, 2010

link] [link] Paul L’Acosta Definitely worth 2 minutes of your time.

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

SEPTEMBER 21, 2010

I don’t think I’ve seen that happen in any of my accounts but I’ll definitely be double checking and looking out for it now. Management is definitely a component to a listening program though I decided to be very narrow in my focus for this post. I've definitely had some good experiences with your product.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MAY 26, 2010

You are definitely an old fogie – educate yourself [link] [link] Kate Brodock 14 Things I Think I Think About Social Media (convince and convert) [link] [link] BTCustomerstreet #my Awesome 14 Things I Think I Think About Social Media – [link] #BTCustomerstreet [link] jaybaer It will.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

APRIL 14, 2010

link] jaybaer I will definitely check it out. link] jaybaer I will definitely check it out. Comcast is definitely on the ball in terms of social listening and response. I may have to use that one. Sounds like a great case study. Thanks for the comment. Sounds like a great case study. Thanks for the comment.

Social Media 129

Social Media Consultant Health Care Questions 129

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips.

Social Media 216

Social Media Resources Tips Policies 216

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Thanks for sharing good support information for B2B social media.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

SEPTEMBER 21, 2010

Great findings especially about the longer headlines as I tend to be a bit long winded so that definitely is one to jot down. Great findings especially about the longer headlines as I tend to be a bit long winded so that definitely is one to jot down. What content lessons do you take away from these results?

Social Media 142

Social Media Strategy Social CRM Consultant 142

Keyhole.co

JULY 9, 2023

Unless you sit on the gold pot, Hootsuite is definitely expensive compared to innumerable tools in the market. Onboard influencers and track each influencer’s ROI to the overall campaign and other KPIs. It has made evaluating the ROI of different campaigns and tactics much easier. The tool is complex to work with.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

SEPTEMBER 1, 2010

And anyone who tells you they absolutely know what will work for your company definitely does not understand this business. That’s what’s so admirable about companies that have clearly screwed up in social media, yet continue to change their approach until they find the right formula. You don’t have all the answers.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. Jay's right that it definitely makes sense to look at all the options.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

APRIL 22, 2010

Our natural desire for compartmentalization and shorthand has caused us to kill the value of “social media&# as a descriptor. You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. And our modern definition of “social media&# still includes that component.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

FEBRUARY 25, 2010

It’s so important for to know you’re facts and your customer while using social networking. If you don’t know what you’re talking about or who you’re talking to, there is no point is networking. The opportunity social networking provides in incredible.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. This is a social address book, and social CRM application at each extreme.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

JULY 8, 2010

In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. The reasons that social networks require email addresses are numerous: 1. Why is this?

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

AUGUST 4, 2010

Having customers who bash you is definitely a great opportunity to turn them around and make it up to them. link] Nick Brown Thanks for the perspective Jay, the old cliche about learning more from our mistakes than our successes definitely applies here, even if the fault lies elsewhere. Truly hilarious.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

SEPTEMBER 21, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. Also check out Gist [link] – helps with seeing the connection between your various social networks in a dashboard setting. I definitely need to check out some of those.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167