Remove Data Remove Privacy Remove Retail Remove Social Networking
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Top five: social networks are cleaning up their acts

Sherrilynne Starkie

Top five: social networks are cleaning up their acts. In this week's top 5 must-know social media news, we see major social networks rolling out initiatives to protect privacy and increase transparency. Facebook plans to restrict data access. Small and independent retailers take note.

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Role of artificial intelligence in marketing

Sprout Social

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Sentiment 132
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Is Marketing About To Get Really Creepy Or Really Good?

Twist Image

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." We may be inching ever-closer to this reality.

GPS 81
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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

Guidelines will help you to build a positive online presence while social networking. Confidentiality, compliance, and privacy Patient confidentiality and privacy should be one of your top concerns when using social media. Still, guidelines can help you ensure your team’s behavior does not put you at risk.

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The Permanent Brand

Twist Image

It's something that few brands could have done without a multi-million dollar advertising campaign, but now it's coming down to technology, social media, big data and utilitarianism marketing. online social network. retail experience. social media. online social network. retail experience.

Brands 108
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This Week in Social Media – 5/8/2013

Social Media Marketing

Being a community manager is more than just posting to social networks on behalf of brands. retailer Target is teaming up with Facebook for Cartwheel , part of a digital savings program that gives consumers a chance to select and share deals in an effort to drive more foot traffic to stores. But is there a downside to it?

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Google To Introduce Opt Out Browser Plug In For Analytics

Saying It Social

Next I log into my Google Analytics account to get the latest data for my clients. Basically this will render Google Analytics data useless. Because they’ve been getting an increasing number of complaints about privacy infringement. What does that mean for us Google Analytics junkies?? Why would Google do such a thing?

Analytics 124