Connect the Dots Between PR Metrics and Strategy
MARCH 16, 2015
In communications, two of our biggest jobs are to 1) translate data and PR metrics into narratives; and 2) narratives into PR metrics. Every month, my communications team and I get together to fill in our monthly PR metrics dashboard. And it got me thinking about the two-way relationship between PR metrics data and narrative. From Data to Narrative.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? An important metric to measure is the levels of reach and engagement. Brand Awareness.
3 Marketing Metrics for Savvy Content Marketers
Convince & Convert
SEPTEMBER 28, 2015
Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth. While most analytics services offer plenty of data, they don’t exactly offer much guidance when it comes to figuring out what matters.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
Keyword research is a fundamental part of content marketing. . Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. The valuable insights offered by keyword research will inform your strategic process by identifying exactly what your customers want, need, and are concerned about. What to do?
Why Data Driven Content Fails Alone
AUGUST 24, 2015
Worse, the new account-based marketing trend — which is just hyper-targeted data-driven content marketing — focuses on precision provided by analytics, but not the technique used to create niche content. In many ways, trends like social media tools and data analysis provide new powers for marketing, much like an electric drill works better than a hand crank. Stories.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Metrics to Measure Value of Your Content in the Inspiration Age (episode 173). Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it! In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. iTunes. Stitcher.
What New Data Tells Us About Blog Advertising
Convince & Convert
NOVEMBER 20, 2015
Our recent market research study identified and analyzed all sponsored content from the top 100 lifestyle bloggers, discovering new data finds and trends about blog advertising. Here are the major takeaways from this new market data, complete with an infographic breakdown. The blogging space has grown to be a major part of online publishing with a huge following and audience.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
We’re all hungry for data. Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” B2B Marketing Research and Statistics. hours to 6.3
Why Share of Voice is a Useless PR Metric
MAY 24, 2011
We measure because there is a decision we have to make and we are lacking the data needed to take action. So that set of data is lost to us from a SOV measure. What action can you take based on a SOV metric alone? This is not data that you can collect through counting volume of clips or mentions. research effort in and of itself. Why do we measure? More ink.
The Best Research Tools for Finding Kick-Ass Content
MAY 18, 2016
Tools like Facebook Trending and Google Trends are a good start, but there is goldmine of content research available in lesser-known platforms that don’t have the same brand recognition. Before you go hunting for the latest trending topic, the first step should be to make sure you understand the metrics, processes and data that drive content marketing. Answer the Public.
New Research: Do Pictures of People Increase Facebook Engagement?
Convince & Convert
AUGUST 27, 2013
At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We dove a little deeper into the data and broke out our analysis by post likes, shares, and comments to shed more light on these results. Likes are, of course, the most abundant and lightest engagement, and this is the only metric for which we found partial body shots beating images without people. The Research Methods Behind the Madness. New Research: Do Pictures of People Increase Facebook Engagement? Our Hypothesis.
How to Uncover Meaningful Social Data
Convince & Convert
JULY 16, 2013
Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. That post got me thinking: If we have research demonstrating that social media is helping people make purchasing decisions, why are we still having these furious debates over the ROI on social media?
The Superhuman Guide to Keyword Research & Competition Analysis
NOVEMBER 12, 2013
Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. At first glance – without doing any competition research yet – I am going to guess that the search results for these aren’t too competitive. Just to be clear, this is not the niche we’re using for the case study.
How Bloggers and Brands Create Successful Partnerships (New Research)
Convince & Convert
JULY 16, 2015
Your peer marketers are asking bloggers for the social profiles and social data when they are vetting. When it comes to the metric bloggers and marketers care about most, page views led by an overwhelming extent. Of Of course, success is determined by a number of factors , but when needing to “quantify” success, bloggers and brands turn to page views as a solid metric.
How to Use Research to Create Content That Works
Convince & Convert
FEBRUARY 16, 2015
Tweetable Moments Finding the spicy meatball in a piece of data is key. webby2001 Tweet This Research to Resonate Tom Webster is a man of many talents. Today, he talks with Content Pros primarily as the VP of Strategy and Marketing at Edison Research. Edison Research is a custom market research company, solving problems for clients by figuring out their audience.
17 Battle-Tested and Data-Backed Writing Tips
JANUARY 29, 2015
However, we can offer you a list of 17 fascinating writing tips that are backed by data: 1. Use Lots of Data. Use data or statistics to back up your points. According to Takipi research , they’d much rather read a story or some news. If you’ve done much research into buyer personas , you already know this trick. Listen to Your Data. Make it.
New Study Reveals the Lifetime Value of a Blog Post
Convince & Convert
AUGUST 28, 2015
IZEA commissioned a new study titled “ Lifetime Value of a Blog Post ” to uncover the full value of blog content, giving marketers actionable data to contrast against other mediums they invest in. This is an important data point for both blog owners who are looking to monetize their blog content and marketers who are looking to maximize return on their marketing spend.
Blogging Metrics: How to Find and Apply Actionable Intelligence
JULY 23, 2013
Do blogging metrics really matter? Why Do I Need Blogging Metrics? In fact, as Google’s Digital Marketing Evangelist Avinash Kaushik jokes, “we have more web metrics and data than there are stars in the universe.” Modern marketing is tougher than ever, and big data could be your brand’s only hope for survival in a turbulent business climate. Website Visitors.
5 “Research-Backed” Ways to Earn More Social Traction for Your Blog
APRIL 26, 2016
If a publisher has high-engagement metrics (more than 20K average shares per post), this means it will have a large audience and high share potential. Google AdWords Keyword Planner , Keyword Tool , and Woodtracker are just a handful of free keyword tools available to you for research. . Our research found that secondary platforms can earn upward of 30% of all social shares.
Leveraging 4 Key Types of PR Data
DECEMBER 21, 2015
Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. To ease this gentle data giant, let’s start by breaking it down into smaller, more manageable pieces that can be leveraged distinctly at each step in the PR campaign process. Categorizing PR data will help you identify relevant insights lickity-split and in this field, who couldn’t use the extra time? Below are four of the main types of PR data you should start using right now. 1. Assessment Data: Used to determine the desired level of achievement.
The 3-Step Keyword Research Formula To Cast A Tsunami Of Search Traffic On Your Blog
MARCH 2, 2016
First of all, don’t panic. I’m not going to overwhelm you with time-consuming, overly complicated keyword research strategies. This post will outline one such technique. I’m going to walk you through the keyword research formula I personally use to find relevant, highly targeted keywords – keywords that I know will actually send me a decent amount of search traffic. Last words.
Facebook Reach and Impressions Data within Unmetric
JULY 17, 2016
The numbers for Reach and Impressions will be displayed along with other engagement metrics for Posts published starting July 1, 2016, onwards. Here’s how we define the metrics: Reach : This refers to the number of unique people who viewed a piece of social media content. Here is why Reach is one of the most important metrics you need to track.
Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)
The Realtime Report
AUGUST 15, 2012
The full report (registration required) looks at data for 100 countries, and then analyzed the performance of ads in those countries for which the data set included 100 million impressions or more. Kenshoo ends the report with a series of recommendations based on the data, including: Countries with high Facebook penetration represent great opportunity for advertisers.
4 Free Tools for Researching Guest Blogging and Advertising Opportunities
MARCH 13, 2011
If you are looking for guest blogging or advertising opportunities on other blogs, you will first want to research your options so that you choose the best home for your post or banner ad. Two key metrics I check include: Traffic - It’s hard to get exact numbers, but you can at least compare the traffic of another site to your own. Free Research Tools. PostRank. Compete.
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
MAY 15, 2009
blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs? Need key statistics or metrics that will help you make strategic decisions to refine your social media programs? Engage or Die! monitoring).
28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
JULY 9, 2013
Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. Trust us, you’ll be unstoppable: Research Reports. 1. Read this content marketing case study to learn the steps the company took to integrate, as well as specific tactics to improve their email metrics.
Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research
Buzz Marketing for Technology
JUNE 27, 2008
Search our database of research documents. Research. Consumer Data. Business Data. Planned Research. Data-Driven Research. Free Research. Interactive marketers should stop toe-dipping and invest only in programs that can deliver on measurable metrics. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research. Opt in to receive research updates via email. Purchase research and Webcasts securely online. Skip to footer.
Understanding the Mechanics of Measurement
JANUARY 14, 2015
Unfortunately, some marketers still don’t take responsibility for understanding the purpose of metrics, creating a plan, taking the time to test and measure, and adjusting their marketing as a result of the insights they gain through measurement. The Mechanics of Measurement: Understand the Purpose of Metrics We all know metrics and measurement are important.
Measurement: Why Business As Usual Just Doesn’t Cut It
JULY 13, 2016
Those are vanity metrics. And then take the data and respond accordingly. David Ogilvy , a man who many consider to be the godfather of modern advertising, once said: “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”. Measurement & Metrics Public Relations Strategy aligning with business goals PR measurement
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. Here are five key takeaways from the research below. 90% of companies now use social media for business—yet most aren’t certain it adds value to the bottom line, and more than 60% have trouble assessing its impact or turning metrics in actionable ideas.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Facebook Insights (Free) | Facebook’s built-in tool provides Facebook Page owners with metrics around their content. It can also be used for campaign tracking, market research, and customer service. based on your queries.
Smart Measurement For Creative People
JUNE 26, 2013
Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme. With a simple tracking metric, you’ve gained an incredible amount of information about your customers and their habits. Guest Post by Angie Picardo. 20 a person.
How to Unsuck at Personalization in Marketing
JULY 18, 2012
Good news for email marketers: according to research from the Direct Marketing Association (DMA), the typical email engagement rates are going up. Marketing automation and data segmentation have led to more personalized and relevant email marketing programs , eMarketer says. Work across or beyond the corporate and data silos. Give a damn about people and data. Right.
10 Metrics to Track Your Newsletter Content Success
AUGUST 5, 2013
To help you determine the success of your efforts to date, and improve your results, we’ve compiled a list of the 10 newsletter content metrics which matter most. 1. HubSpot research has found that the average email list expires at a rate of 25% per year , as people change jobs and abandon their work addresses, switch email platforms, and opt-out of communications. Bounce Rate.
How to Sell Smarter Using Social Insights
Convince & Convert
OCTOBER 2, 2015
Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Image via BigStockPhoto.com. Are sales dropping? Find out why. Is engagement down? Are you missing your targets?
Three Tools to Show PR Value
MARCH 19, 2015
Remember, not all clients share the same end game so the objectives, and metrics you use to measure them will all be individual. . There’s a reason some agencies and teams skip metrics and reporting all together. The right tools deliver data that tell you which efforts are paying off, which aren’t, and where you’re in danger of missing your goals. By Aly Saxe. Preparation.
3 Scientific Studies With Real Insight Into Social Media
Convince & Convert
JANUARY 21, 2014
. It’s no secret: social media marketing has a data problem. And this was a case study if ever there was one, because the data they had to work with was phenomenal: A database of 14,000 customers , including, get this, actual sales data. Facebook API data. Collaboration with the Facebook Data Science Team. Let’s take a look. 1. ” 2. Wrong.