| |  Data + Metrics + Research |
| Page 1 of 4 | Previous | Next | | | FIFTH GEAR ANALYTICS MAY 3, 2012  Does Your Startup Lack Data Science? Well, before you take your startup offering to market, do yourself (and your investors, and your family, and your future) a big favor, and make an investment in market research and reliable marketing data through a partner that you can trust. To get started working with a market research or strategic partner, first try to understand these “four C’s”. Christopher Brodhead. | | | | | |
| FIFTH GEAR ANALYTICS MAY 31, 2012  Stop Ignoring Your Disparate Data Problems. However, it turns out customers generate A LOT of data, and the data generated almost never ends up in one place. It seems that data silos are multiplying because many marketers don’t have a defined, actionable strategy for collecting and analyzing data, not only from emerging channels; i.e. web, mobile, and social, but even traditional channels like sales and market research. | MINDJUMPERS JANUARY 25, 2013  Four Metrics for Measuring Social ROI Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? An important metric to measure is the levels of reach and engagement. Brand Awareness. | GAURAVONOMICS OCTOBER 9, 2010  The Ultimate List of Social Media Surveys, Research Reports and. am compiling a list of social media surveys, research reports and scoring methodologies with the objective of curating the best research on consumer behavior and brand initiatives on social media. also wish to understand which research approaches are most often used in such studies and how actionable are the insights derived from each approach. What do you think? Lets talk. | DAVE FLEET MAY 24, 2011  Why Share of Voice is a Useless PR Metric We measure because there is a decision we have to make and we are lacking the data needed to take action. So that set of data is lost to us from a SOV measure. What action can you take based on a SOV metric alone? This is not data that you can collect through counting volume of clips or mentions. research effort in and of itself. Why do we measure? More ink. | | | | | | | |
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BILL HARTZER | MONDAY, DECEMBER 27, 2010 Gleanster Market Research Report on Social Media Marketing
Gleanster is a new breed of IT market research. Gleanster attempts to find out what they are doing right, not only in terms of technologies but also in terms of organizational resources, business processes, and performance metrics. Gleanster takes a different approach by providing market research that they have gathered: and you can get the data for free. You agree that you can share the data but you won’t sell it (which is pretty standard and fair). If you do not want to be sold as a lead, then you have the option to purchase the research. MORE >> -
 Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs? Need key statistics or metrics that will help you make strategic decisions to refine your social media programs? My recent post How to Sell Social Media to Cynics, Skeptics and Luddites touched on the topic of metrics, measurement and ROI. Results include good information on metrics for measuring online community. Awesome! MORE >> -
 Social Data can Adds Years to a CMOs Tenure
Research indicates that the number of months has risen slightly but by any measure, it’s still a short duration for any C-level role. Because until very recently, there was no way to get real-time feedback and deep data-driven insights before the marketing campaigns occur. With the social explosion afoot and copious social data being there in the ether, ready to be interpreted and acted on, marketers for the first time have a real-time laboratory with a constant data stream emanating from it. Social data is a boon for marketers. No longer is this the case. MORE >> -
MASHABLE.COM | WEDNESDAY, JANUARY 26, 2011  Making Data Relevant: The New Metrics for Social Marketing
View Comments INSIDE DAVOS: The World’s Elites Just Invaded This Tiny Town [PICS] View Comments Crowdsourced Contest Yields Green New York Apartment View Comments Making Data Relevant: The New Metrics for Social Marketing January 11, 2011 by Prashant Suryakumar View Comments email share email share Prashant Suryakumar is a Social Media Engagement Manager at Mu Sigma and is currently focused on social media analytics. Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. Have an account? MORE >> -
WEBBIQUITY SMM | TUESDAY, FEBRUARY 7, 2012  Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
We’re all hungry for data. 53% of employers now research candidates on social networks before hiring. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22. hours to 6.3 hours. MORE >> -
- How are association publishers building new and existing revenue streams? SOCIALFISH | THURSDAY, FEBRUARY 14, 2013
- 5 Ways to Drive Donor Retention SOCIALFISH | SATURDAY, MARCH 30, 2013
- Monitoring vs Analytics [Infographic] BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 9, 2011
- 10 Marketing Trends for 2011 FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 16, 2010
- 4 Free Tools for Researching Guest Blogging and Advertising Opportunities KIKOLANI | SUNDAY, MARCH 13, 2011
- 5 Reasons Social Media Measurement is Making You Lie to Yourself CONVINCE & CONVERT | SUNDAY, AUGUST 7, 2011
- How to Unsuck at Personalization in Marketing CONVERSIONATION | WEDNESDAY, JULY 18, 2012
- The True Value of Social Media Data KYLE LACY | WEDNESDAY, MARCH 28, 2012
- Best Social Media Stats and Market Research of 2010 (So Far) WEBBIQUITY SMM | WEDNESDAY, SEPTEMBER 8, 2010
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- 5 Data Points You Need to Know: Admobi, Inneractive, AT&T, Rythm NewMedia & eMarketer MOBILEGROOVE | FRIDAY, JUNE 1, 2012
- What Are Social Businesses Really Doing? SOCIALFISH | FRIDAY, DECEMBER 7, 2012
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- Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research) THE REALTIME REPORT | WEDNESDAY, AUGUST 15, 2012
- Web Analytics 2.0 – It’s Not All About the Web. FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 13, 2010
- Framework to Measure the Effectiveness of Social Media Programs. GAURAVONOMICS | THURSDAY, OCTOBER 7, 2010
- 8 Reasons Your Business Needs to Go Mobile – Free LogMyCalls Webinar CONVERSTATIONS | TUESDAY, AUGUST 14, 2012
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- 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013 PAMORAMA | SUNDAY, MAY 12, 2013
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- Why Most Social Strategies Fail CHARLENE LI | WEDNESDAY, NOVEMBER 7, 2012
- Forrester report: how companies listen and engage with social media FRESHNETWORKS | WEDNESDAY, JULY 20, 2011
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- Breaking A Goal Into Metrics | Brass Tack Thinking BRASS TACK THINKING | FRIDAY, JANUARY 8, 2010
- What Do B2B Companies Have against Using Social Media? SOCIALNOMICS | WEDNESDAY, DECEMBER 7, 2011
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- Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab WWW.NIEMANLAB.ORG | WEDNESDAY, MARCH 30, 2011
- 6 Timely Tips for Twitter Success CONVINCE & CONVERT | TUESDAY, OCTOBER 5, 2010
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- Automation in Public Relations Measurement: Yea/Nay? WAXING UNLYRICAL | THURSDAY, NOVEMBER 18, 2010
- Who's Using Twitter in the US? Some New Demographics [Charts] PAMORAMA | MONDAY, MAY 3, 2010
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- GigaOM Structure DATA NYC thoughts and impressions – Web Journal WEB METRICS GURU | FRIDAY, MARCH 23, 2012
- Social Media Growth: 65% of Adults Online Now Use Sites [Infographic] PAMORAMA | SUNDAY, SEPTEMBER 4, 2011
- Execs Not Using Social Media at Board Level Strategy PROACTIVE REPORT | SUNDAY, OCTOBER 28, 2012
- Have We Seen This Social Media Movie Before? CONVINCE & CONVERT | TUESDAY, JANUARY 18, 2011
- Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- Metrics that Matter vs. those which Don’t and Web Journal Mid January – Feb 1, 2011 WEB METRICS GURU | WEDNESDAY, FEBRUARY 2, 2011
- Practical Social Media Measurement: Awareness, Attention, Reach. BRASS TACK THINKING | TUESDAY, JANUARY 26, 2010
- On Google’s new forecasting capabilities and their importance to Market Research TRENDS SPOTTING | MONDAY, SEPTEMBER 7, 2009
- Research your posts with Buzz Monitoring COLLECTIVE THOUGHTS | WEDNESDAY, NOVEMBER 12, 2008
- Inbound Marketing the Easy Solution to get endless Business Leads INBLURBS | THURSDAY, NOVEMBER 17, 2011
- Don’t Settle For Social Stats, Get Customer Insights CONVINCE & CONVERT | FRIDAY, NOVEMBER 30, 2012
- To Build Blog Subscribers, Get Narrow-Minded CONVINCE & CONVERT | TUESDAY, SEPTEMBER 20, 2011
- The Hidden Social Media ROI Pyramid – Social Business WEB METRICS GURU | TUESDAY, DECEMBER 14, 2010
- Seven Ways to Use Social Media for Business WEBBIQUITY SMM | TUESDAY, DECEMBER 21, 2010
- IBM Study reveals that social media is the Marketing Priority worldwide INBLURBS | WEDNESDAY, NOVEMBER 2, 2011
- 39 More (of the) Best Social Media Guides, Tips and Insights of 2011 WEBBIQUITY SMM | TUESDAY, JANUARY 24, 2012
- How do social media monitoring tools find influencers? FRESHNETWORKS | TUESDAY, NOVEMBER 23, 2010
- Web Presence Optimization Software Review: gShift Labs WEBBIQUITY SMM | THURSDAY, JANUARY 19, 2012
- The Social Habit: Who Uses Social Media and How PAMORAMA | TUESDAY, JUNE 22, 2010
- Social Pros 6 – Instagram Lessons from a Giant B2B Company CONVINCE & CONVERT | THURSDAY, MARCH 8, 2012
- Foursquare, Google Maps & Sysomos social media monitoring FRESHNETWORKS | TUESDAY, MARCH 9, 2010
- How to Calculate Social Marketing ROI PAUL GILLIN | THURSDAY, JUNE 24, 2010
- Top 1000 Favorite Blogging Links of 2008 KOKA SEXTON | THURSDAY, JANUARY 1, 2009
- Hungry for Social Media Measurement Standards? PR AT SUNRISE | THURSDAY, JULY 12, 2012
- Top 1000 Favorite Blogging Links of 2008 - Koka Sexton dot Com KOKA SEXTON | THURSDAY, JANUARY 1, 2009
- 51% of Twitter Users Think Your Customer Service Stinks KYLE LACY | THURSDAY, OCTOBER 13, 2011
- Report: Making The Business Case For Enterprise Social Networks CHARLENE LI | WEDNESDAY, FEBRUARY 22, 2012
- #DearKen: How The HECK Do I Measure My Social Media ROI? MOBILEGROOVE | THURSDAY, NOVEMBER 10, 2011
- 5 Reasons to Review Your Social Media Strategy SAMIR BALWANI | TUESDAY, SEPTEMBER 14, 2010
- A Hyper Digital World Still Leads to Offline Cash Register Sales. FIFTH GEAR ANALYTICS | THURSDAY, JUNE 17, 2010
- Top 15 Influencers to Follow in Web & Social Analytics SOCIALNOMICS | TUESDAY, APRIL 10, 2012
- Measuring Social Media ROI PAMORAMA | MONDAY, DECEMBER 21, 2009
- 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far) WEBBIQUITY SMM | MONDAY, AUGUST 16, 2010
- 13 Truths About Social Media Measurement | Brass Tack Thinking BRASS TACK THINKING | THURSDAY, MAY 27, 2010
- Top 5 Facebook Promotion Types HARP SOCIAL | WEDNESDAY, OCTOBER 6, 2010
- 20 Top Twitter Monitoring and Analytics Tools PAMORAMA | MONDAY, APRIL 26, 2010
- Asperger's and IT: Dark secret or open secret? BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, OCTOBER 7, 2008
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | WEDNESDAY, JUNE 30, 2010
- Machine Gunners and Gardeners GEOFF LIVINGSTON | SUNDAY, MAY 1, 2011
- Best Social Media Monitoring Tools BILL HARTZER | WEDNESDAY, MAY 26, 2010
- How (and Why) to Map Your Company’s Digital Landscape WEBBIQUITY SMM | FRIDAY, MARCH 30, 2012
- How Fortune 100 Companies are Leveraging Social Media [Infographic] PAMORAMA | SUNDAY, MARCH 14, 2010
- Is Multichannel Marketing Really “Dual-Channel” Marketing? FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 7, 2010
- Why You Can't Measure Influence NET-SAVVY EXECUTIVE | TUESDAY, JANUARY 10, 2012
- 10 Premium SEO Tools That You Can Try for Free (or Cheap) KIKOLANI | MONDAY, MARCH 11, 2013
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- 3 Ways to Analyze Facebook Fan Page Traffic « THE MARKETING BLOG | TUESDAY, SEPTEMBER 7, 2010
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- Interview with Social Media Influencer: Tom H. C. Anderson SOCIAL MEDIA CITIZENS | THURSDAY, APRIL 21, 2011
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