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How to use voice of customer data to improve your customer relationships

Sprout Social

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. This is a common collection method for online retailers.

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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. And messages pertaining to sustainable fashion boast a whopping 95% positive sentiment.

Retail 104
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A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

Data from the Sprout Social Featured Listening topic reveals discussion around vaccines hit a message volume high around mid-March before falling around the beginning of April. Adding the keyword “state” to the “end the lockdown” conversation saw a 483% increase in negative sentiment and a 456% increase in messages during the month of April.

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10 ways to navigate an extra serving of holiday table talk (with social data)

Sprout Social

Here are three common holiday scenarios we’ve all experienced and some talking points based on holiday social listening data to help you create sparkling conversations and get back to the holiday meal. For example, did you know social listening data revealed more than 41,000 mentions of Thanksgiving recipes in the past month?

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Social commerce: How it works and why you should care in 2021

Sprout Social

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Shops are free to set up and are hosted within your Facebook business profile. Gather useful data on your customers’ social habits. The Tiny Tassel.

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Conversational marketing: What it means for your social media strategy

Sprout Social

How social data can fuel your conversational marketing strategy. Turn to social data to find out. You can hone-in on sentiment and customer feedback to determine how you can build—or strengthen—your conversational marketing strategy. It’s also crucial to gather data about customers on an individual basis.

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Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. What this actually means is that Oktopost is capable of tracking conversions back to social media engagement and enriching lead generation data with social media engagement and profile data. The Benefits of Listening.

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