Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. The future CMO/CCOs.

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Social Media Management Social Media Tips Skills 100

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. Many of the technologies your team relies on were built to integrate and share data with other tools. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach.

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Social Media Management Social Media Platform Review 118

agora pulse

APRIL 27, 2017

The World of Social Media Tools is an overcrowded, making it difficult for users to navigate the maze of features and pricing offered to them. As with every crowded market, the early players who raised massive VC money dominate the awareness game. Build relationships and make brand seem human on social.

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Social Media Management Social Media Tools HootSuite 125

Later

MAY 11, 2021

Finding ways to streamline your workflow as a social media manager can be a huge advantage. With the right strategies and tools, you can reduce stress and maximize your efficiency — even when managing multiple profiles. A post shared by Later: Visual Social Marketing (@latermedia). Reporting made easy.

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Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

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Social Media Social Media Management Sentiment Collaboration 98

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. Our games are sold out,” Dave explains.

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Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

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Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Use the dropdown filters at the top to sort your posts by type, date or other categories like marketing channels.

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Instagram Facebook Marketing Features 103

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. You can save your stories into Story Highlights and keep it visible even after it disappears from you stories feed.

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agora pulse

SEPTEMBER 26, 2019

It’s an inspiration for anyone in content marketing. So, what does this art experience have to do with social media? For social media managers, ask yourself: What content can I create that encourages my audience to immerse themselves in it and share it on their social media channels?

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agora pulse

SEPTEMBER 26, 2019

It’s an inspiration for anyone in content marketing. So, what does this art experience have to do with social media? For social media managers, ask yourself: What content can I create that encourages my audience to immerse themselves in it and share it on their social media channels?

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Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

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Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

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Sprout Social

SEPTEMBER 14, 2020

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. Building your audience online is tough.

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Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. Social ROI often comes down to the data you collect and how you use it. Building a data-driven marketing culture.

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Sprout Social

MAY 24, 2022

Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Alexa Heinrich , Social Media Manager at St.

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Social Media Marketing Social Media Management Issues 128

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. Social media consultants know what they are doing when it comes to program implementation.

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Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Let’s dig in.

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agora pulse

SEPTEMBER 24, 2020

What can clients expect from a social media marketing agency? Let’s look at the expectations that clients have of social media agencies (and what social media agencies need to be clear about providing to customers). Most social media marketing agencies offer set services for flat fees.

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Social Media Marketing Social Media Management Report 99

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Social media marketers have an eye-watering amount of data at their fingertips.

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Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. In-Feed Video : Ads appear in the native news feed of TikTok on the For You page. . important; }.

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Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. Hootsuite’s auto-schedule function takes care of timing for you.

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Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. The ROI of social media management Social media is a vast and sprawling ecosystem.

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Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

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Social Media Marketing Atlassian Team 110

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Traditional analytics, in contrast, requires more manual data analysis.

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Analytics Sentiment Analysis Patterns 111

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

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Social Media Survey Education Team 119

Hootsuite

FEBRUARY 5, 2024

They help you understand your audience and their preferences, and allow you to create strategies based on data rather than creative hunches. Instagram analytics data can range from very basic (like how many people saw or liked an individual post) to very specific (like what time your account’s followers are most likely to be online).

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Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Sign up for a free 30-day trial today!

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Publishing Tools Brands Facebook 94

Ignite Social Media

NOVEMBER 16, 2022

Are you looking for a social media management tool that can help you save time and grow your business? But today, let’s get to know what Hootsuite really is and how you can make use of it for your social media marketing. If so, then you may be wondering if Hootsuite is the right choice for you. .

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HootSuite Review Social Media Management Price 85

Ignite Social Media

NOVEMBER 16, 2022

Are you looking for a social media management tool that can help you save time and grow your business? But today, let’s get to know what Hootsuite really is and how you can make use of it for your social media marketing. If so, then you may be wondering if Hootsuite is the right choice for you. .

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HootSuite Review Social Media Management Price 78

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

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Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

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Keyhole.co

AUGUST 17, 2023

As all things social move to monetize, the popular social media management platform TweetDeck has transitioned into a paid service: XPro. As the “Pro” name suggests, XPro provides marketers, journalists and power users with tools to maximize their impact on Twitter.

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Tweetdeck Social Media Management Collaboration Analytics 52

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement.

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Oktopost

MARCH 11, 2020

As you begin your due diligence in searching, pay close attention to solutions that play nicely with your current martech stack , are seamlessly connected to your social media management platform and act as a complete social media management suite for B2B. Creating Content That Resonates.

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Sprout Social

MAY 16, 2023

At that time, social as a channel and profession was undergoing a major evolution. Emerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain. Today, it’s clear that constant change is simply a part of the job.

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Social Media Loyalty Reputation Data 106