Convince & Convert

AUGUST 18, 2011

Social media optimization gives you the ability to not waste bullets. As Charlene Li said – and I routinely steal this line – “social media isn’t inexpensive, it’s different expensive.&#. Getting smarter at social analytics requires three things: 1. Social Media Optimization Table.

Social Media 129

Social Media Bookmarklet Analytics Software 129

SocialFish

MARCH 18, 2011

Associations continue to embrace social, ranging from those learning how to others deep into analyzing their results. But according to my social media buds, they still get lots of questions from clients about its risks. Your association needs a media liability policy. Media Exposures. Content, Content, Content.

Insurance 174

Insurance Activities Social Media Policies 174

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Activities 143

Activities Social Media Mobile Geotagging 143

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. Today we gathered 13 of the world’s leading social media experts and asked them to share their best advice for marketers.

Social Media 110

Social Media Marketing Curata Influencer 110

Pam Moore

JULY 9, 2018

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. Want the blueprint for social marketing success right now? Increase sales by generating more leads using social media and content marketing to nurture relationships.

Content 163

Content Training Marketing Industry 163

Pixlee

SEPTEMBER 7, 2018

The profit potential of social media can’t be overlooked. As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. Next, a team has to be deputized to take ownership of the social commerce strategy.

UGC 40

UGC Content Authentication Curation 40

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Module 100

Module Consultant Course Campaign 100

Writtent Blog

MAY 20, 2014

Another fellow marketeer heavily invests in an up-to-date, regularly updated blog and complementary social media; and his traffic and brand authority are skyrocketing. Social Media Reigns King. Social media marketing is the most popular content promotion tactic by a mile. Image source.

Trends 95

Trends Content Marketing Curation 95

Pam Moore

OCTOBER 11, 2016

Or maybe your tweets are all about you and it’s obvious you are only using social media and Twitter to blast noise about yourself. Newsflash: You can not fake relevancy or caring using social media. The concept of people buying from people was not invented by Facebook or any other social network. SoundCloud.

Tips 60

Tips ROI Social Networking Training 60

Webbiquity SMM

DECEMBER 11, 2013

” At the base of the pyramid is curated content, “which is relatively low effort and lends itself to high frequencies,” with each higher level representing formats which require greater effort and should be used with correspondingly lower frequency. by Business2Community. ** 5 STARS.

Strategy 226

Strategy Content Marketing BuzzStream 226

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. Source: Acquire White Paper. Take a look below and get inspired on how to use this technology to your advantage.

Examples 96

Examples FAQ Insurance Retail 96

Writtent Blog

JUNE 21, 2013

You can significantly influence the closeness to your audience online by listening to them on social media channels, participating in relevant Twitter chats, discovering unfamiliar platforms and cataloging all the locations your audience turns for information to. What sources do you use to download the best reports and white papers?

Comments 76

Comments Influencer Marketing Statistics 76

Pam Moore

MAY 27, 2016

It is is as important to understand not only best practices but also worst practices that can damage your personal brand, corporate brand and business success when it comes to social media, business and life! Here are 15 things that smart, social savvy business marketers never do on Facebook. . Post things just to get attention.

Facebook 113

Facebook Marketing Groups Groups 113

agora pulse

FEBRUARY 1, 2017

Your social CRM tool makes standing out from the competition and engaging with your customers easier. It brings all your social media accounts together making them easy to monitor. It makes curating and scheduling relevant content simple. Saving time with your social CRM. Creating your own segments.

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Social CRM Avatar Groups Groups 60

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Delegation equals death in social media. White papers. Social Media and Community Building. Average of 30 minutes per workday, per participating employee, to stay involved in social media and community building.

Content 131

Content Marketing Cost Metrics 131

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. You can schedule the update in advance and set a time to archive it in case it is time sensitive.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. You can schedule the update in advance and set a time to archive it in case it is time sensitive.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

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Class Skills Social Media Marketing 40

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Develop Rent-to-Own Content Strategies: As content marketers, our goal is to own our media channels, just like publishers do. For curation , look at PublishThis or Curata. all from one story idea.

Crowdsourcing 132

Crowdsourcing Curata Mobile Content management systems 132

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. Don’t let this misconception turn you off of B2B social. One of the biggest pitfalls of B2B social is the bad habit of pushing hard-selling messaging.

B2B 137

B2B Social Media Hashtag Press Release 137

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media. To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Yes, eight of them.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

agora pulse

MAY 26, 2020

In regards to social media marketing, you know your stuff. Your social media audiences are growing steadily. When you run a marketing or advertising campaign on social media, it’s essential to send your audience to a landing page that encourages targeted actions. What Is a Social Media Landing Page?

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Social Media How To Discount Campaign 150

Sprout Social

JULY 20, 2016

Generally speaking, social media is not the place to hard sell your products and services. Instead of using LinkedIn strictly for curating articles, use it as a platform to publish original long-form content as well. When it comes to social media advertising , Facebook is known as the top dog.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Sprout Social

JANUARY 21, 2021

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting. — Sprout Social (@SproutSocial) June 22, 2020. Dive in: [link].

Social Media 142

Social Media Content Report WordPress 142

agora pulse

FEBRUARY 25, 2020

Task management can be a challenge for digital marketers and social media managers. Nobody wants to set daily reminders to share posts manually on social media—so tools that allow you to schedule in your content months in advance. Don’t forget to use these best practices for your social media automation.

Products 193

Products Notification Curation Banking 193

Pam Moore

MARCH 16, 2018

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. Social media is far different than handing someone a business card. The tools of social media can be learned by almost anybody.

Brands 167

Brands Tips Engagement Training 167

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Rebekah Radice

MAY 4, 2017

We all know that social media success doesn’t happen by accident. That’s where a social media checklist comes in. If you’re ready to better manage your daily social media to-do list, this checklist is what you need. GET YOUR DAILY SOCIAL MEDIA CHECKLIST: DOWNLOAD NOW.

Social Media 154

Social Media Engagement Meme Buy 154

Writtent Blog

DECEMBER 18, 2023

Some examples of storytelling in your content marketing include: your website’s About page (and Bio sections of social media profiles) client success stories and case studies press releases coverage of live events 5. Curate and comment on the best content. Share visual content on media-specific channels. Hot trends 6.

Tips 98

Tips Content Press Release Marketing 98

Keyhole.co

JANUARY 4, 2022

The same logo should be displayed on all your social media accounts and the cover image should have your brand colours, fonts and overall style. If you are looking to cement your brand’s position as an industry leader, use your LinkedIn page to publish original or curated content. Leverage LinkedIn groups.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Webbiquity SMM

NOVEMBER 5, 2012

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization. . “Pure creation is demanding.

Review 190

Review Press Release SEO Engineering 190

Sprout Social

FEBRUARY 14, 2022

How about growing your brand awareness and social media presence? Some common goals are listed in the image above and if you need more help, check out our social media goals template to help you. You can explore useful social media KPIs to track goals like reach, engagement, conversion and consumer loyalty.

Content 111

Content How To Marketing Template 111

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

JANUARY 11, 2017

The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. But when it comes to social, the majority of the metrics are all around likes, shares, retweets, and followers.

Social Media 60

Social Media ROI B2B Metrics 60

Rebekah Radice

MAY 4, 2017

We all know that social media success doesn’t happen by accident. That’s where a social media checklist comes in. If you’re ready to better manage your daily social media to-do list, this checklist is what you need. GET YOUR DAILY SOCIAL MEDIA CHECKLIST: DOWNLOAD NOW.

Social Media 60

Social Media Engagement Meme Buy 60

Socialmedia.biz

AUGUST 31, 2016

So it can be time consuming to try and find fresh, relevant content when scouring social networks for important information. In the last few years, our connection (and addiction) to the internet and online world of social media and breaking news has us ever more connected to our devices.

Aggregator 70

Aggregator Flipboard Tweetdeck Content 70

Sprout Social

OCTOBER 7, 2021

Using inclusive language is more than making your social media posts more accessible. However, if you’re writing a technical industry white paper, using jargon is acceptable. Whether you hire models for your advertising campaign shoots or you find stock images to use in social media posts, the idea is the same.

Brands 126

Brands Guidelines Class Company 126