Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 267

Social Media Tips Marketing HootSuite 267

Later

MARCH 22, 2021

social media courses that will help level-up your skills and boost that online portfolio. . Whether you’re new to the industry or a total pro, we’re sharing 7 courses every social media manager should take in 2021: . 7 Social Media Courses for Marketers. Gretta van Riel’s “Influencer Marketing: Zero to Hero”.

Social Media Management 102

Social Media Management Course Social Media Instagram 102

Social Media Strategies Summit

DECEMBER 22, 2022

Lots of agencies are doing an amazing job at showcasing what they do (and how they do it), helping them build large, highly engaged audiences. Every government social media marketer occasionally struggles with ideas or a lack of content. Of course, conversations must be a two-way process. It will likely lead to engagement.

Social Media 169

Social Media Engagement Transportation Hashtag 169

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. But it isn’t just about engagement; influencers can drive real action. ERA Coalition Uses Influencers in Equal Rights Campaign Influencer marketing isn’t just for consumer brands.

Influencer 184

Influencer Campaign Marketing B2B 184

Amy Porterfield

JANUARY 12, 2023

Your A-Z Guide For Creating A Highly Engaged Paid Online Community Listen on… My Paid Facebook Bootcamp had a 66% engagement rate – here’s what we did As my dear listener, I wanted to share something I’m incredibly proud of with you — and it’s that one of my recent Paid Bootcamps, Course […].

Communities 123

Communities Engagement Course Facebook 123

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

Advertising 148

Advertising Engagement Class Conversation 148

Jon Loomer

DECEMBER 4, 2022

Now that I’m putting a greater focus on Reels and short-form video , the next step is figuring out how to leverage this engagement with ads. I want to target the people who are most engaged with my Reels, both on Facebook and Instagram. I’m getting better engagement than I’ve seen on Facebook and Instagram in years.

Engagement 193

Engagement Video Groups Groups 193

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 257

Research Report Social Media CPM 257

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 240

Marketing Education Forums LinkedIn 240

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 113

Course Skills Marketing Training 113

SocMed Sean

AUGUST 23, 2019

SocMedSean - Social.Media.Sean Using SEO To Grow Traffic And Increase Enrollment In Your Massive Open Online Course Or MOOC No doubt about it…the growth of the digital space has fueled growth in online education. But what if your course just isn’t performing? No askers – Meaning no one is able to find your course at all.

Course 178

Course SEO Engineering URL 178

Amy Porterfield

JUNE 16, 2022

When your students fall off the horse, use these strategies to get them back on If you have an evergreen course, then this episode is for you, sweet friend, because I’m diving deep into an issue that most evergreen course creators face — and that’s losing the attention and engagement of your students. And even […].

Engagement 114

Engagement Strategy Course Issues 114

Hootsuite

APRIL 21, 2021

Online courses are a great way to stay up-to-date on Instagram’s ever-changing updates and best practices. We’ve put together a list of 9 online courses and training, covering everything from planning content calendars to learning the basics of photography and graphic design. Instagram marketing courses for beginners.

Course 131

Course Training Skills Instagram 131

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 100

Course Skills Marketing Training 100

Hootsuite

AUGUST 13, 2020

For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. Read on for the ultimate guide to building, managing, and measuring social media engagement and all its business benefits. What is social media engagement? First, analyze your engagement.

Engagement 145

Engagement Social Media How To HootSuite 145

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Jon Loomer

OCTOBER 7, 2020

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Let’s discuss… How Video Engagement Custom Audiences Work. Then target or exclude those who engaged with those videos. 25% or more.

Engagement 207

Engagement Video Facebook How To 207

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that. If so, in what capacity?

Industry 146

Industry Social Media Biotechnology Marketing 146

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. Catch all episodes here. Episode Summary.

Data 118

Data Engagement Hubspot B2B 118

Kikolani

SEPTEMBER 5, 2017

This post examines the low completion rates for students taking an e-course. It also offers ideas and suggestions to shift your mindset for creating interactivity and for setting up “student outcomes” as a key objective to e-course success. Suddenly, just as I was about to promote, pre-sell and launch into an e-course.

Course 134

Course Library System Statistics 134

Webbiquity SMM

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.” ” So, Twitter is solidly locked as the second-best social network for B2B marketing, right? .”

B2B 348

B2B Platform Social Media Twitter 348

Social Media Strategies Summit

JANUARY 5, 2023

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 93% of marketers agree consumers trust UGC more than content created by brands.

Trends 297

Trends Social Media UGC Marketing 297

Social Media Strategies Summit

MARCH 3, 2023

This data poses a few challenges for higher education marketers. How do you engage students who are spending less time on campus? They also decided that anything too “salesy” was unlikely to resonate with their audience because social media creates communities, not markets. “We Read on for their most valuable insights.

Engagement 163

Engagement Social Media Class Film 163

Buffer Social

JUNE 22, 2017

One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. Join this course — 25 unique, social media growth strategies, delivered a day-at-a-time, for free! Course preview. 5 hidden Instagram marketing features. 5 secrets of successful video marketing.

Course 110

Course Social Media Strategy Curation 110

Jon Loomer

FEBRUARY 1, 2024

One of the best things you can do for your online business is set up CRM lead scoring automation to segment your highest value or most engaged subscribers. Of course, I do work in sales pitches as well. Gmail and other email services take signals to determine whether you go into the main folder, a marketing folder, or even spam.

Engagement 78

Engagement How To System Newsletter 78

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Hootsuite

JULY 2, 2019

Social media training courses are a great way for digital marketers to level up their skillset. That’s why we’ve rounded up the best social media marketing training courses available for free online. 15 of the best social media training courses and resources. Social media training courses for beginners.

Training 111

Training Course Resources Social Media 111

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? What is a Facebook engagement post? 16 engagement post ideas for 2023 Facebook isn’t dead. use Facebook every month.

Engagement 110

Engagement UGC Facebook HootSuite 110

Writtent Blog

DECEMBER 15, 2023

Inbound marketing, of course. While you can use traditional marketing and advertising to find customers, the new style of marketing online is more efficient, more cost-effective, and customers actually like it. So what is inbound marketing? Is Inbound Marketing Right for You? What’s not to love about that?

Hubspot 94

Hubspot Marketing Wikipedia Knowledge Base 94

Hootsuite

JANUARY 6, 2022

Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet ). It’s a simple way to potentially improve engagement, but a powerful one. Hypothesis: Posting when your audience is online can improve your Instagram engagement rate. The hottest social media trend this fall? And if that fails?

Engagement 131

Engagement Instagram HootSuite Meme 131

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Of course, we’re not talking about popping the big Q: we’re talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page.

Engagement 145

Engagement Facebook HootSuite Groups 145

Buffer Social

MAY 15, 2023

Now, when I try to share different content, it may not receive the same views and engagement as my other posts. If you’re trying to build an engaged audience, your focus should be on strengthening your connection with them, not posing for the algorithm. "For

Engagement 99

Engagement CPM Loyalty Skills 99

Social Media Strategies Summit

AUGUST 31, 2021

As well as allowing the sender to strike up a genuine conversation and engage their audience, peer-to-peer texting enables them to reach people who other digital channels may miss. Check out five examples of how you can use it to drive citizen engagement. Attracting & Engaging Volunteers.

Engagement 178

Engagement Study SMS Transportation 178

Visually SM

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible.

Engagement 130

Engagement Publishing Social Media Metrics 130

Ignite Social Media

MAY 25, 2021

I know, I know, “duh”, but you would be surprised how many Reels lose out on engagement simply because something in their post does not meet Instagram’s basic standards. Instagram Reels for Influencer Marketing. Using a reposted TikTok is not a best practice overall but in addition, will penalize your post’s performance.

Instagram 172

Instagram Engagement Content Tips 172

Hootsuite

MAY 18, 2021

It’s your chance to express yourself to your followers and (hopefully) drive engagement in the process. Hypothesis: Instagram posts with longer captions get more engagement. There are a lot of people smarter than me who suspect that longer captions get more engagement. Does the algorithm reward wordy posts? Cool sweaters.

Engagement 142

Engagement Instagram HootSuite Apple 142